The Clean Tech Revolution: Discover the Top Trends, Technologies, and Companies to Watch [Paperback]

Ron Pernick (Author), Clint Wilder (Author)

Book Description

Publication Date: September 16, 2008

Newly revised with the latest market trends and growth opportunities

In The Clean Tech Revolution, authors Ron Pernick and Clint Wilder identify the major forces that have pushed clean tech from back-to-the-earth utopian dream to its current revolution among the inner circles of corporate boardrooms, on Wall Street trading floors, and in government offices around the globe. By highlighting eight major clean-tech sectors—solar energy, wind power, biofuels and biomaterials, green buildings, personal transportation, the smart grid, mobile applications, and water filtration—they uncover how investors, entrepreneurs, and individuals can profit from this next wave of technological innovation. Pernick and Wilder shine the spotlight on the winners among technologies, companies, and regions that are likely to reap the greatest benefits from clean tech—and they show you why the time to act is now.

Editorial Reviews

Review

“Pernick and Wilder provide a practical guide to becoming involved in America’s next great entrepreneurial frontier.” (Nancy E. Pfund, Managing Director, JPMorgan )

“If you want to understand clean tech, this book is the place to start.” (Robert Hambrecht, Managing Director, WR Hambrecht + Co )

“Should be required reading for any responsible citizen of this planet.” (Guy Kawasaki, Managing Director, Garage Technology Ventures, and Author of The Art of the Start )

A readable, straightforward guide to earth-friendly business strategies. (BusinessWeek.com )

“Enthusiasm for Clean Tech, which the authors define as anything that increases performance while reducing waste, has moved into..mainstream. ” (Newsweek )

“[A] clear, intelligently written roadmap to this new frontier. . . . particularly valuable to entrepreneurs, individual investors and venture capitalists.” (Pittsburgh Post-Gazette )

About the Author

Ron Pernick is cofounder and managing director of Clean Edge, a clean-tech research and publishing firm that produces reports, events, and stock indexes. He also lectures at Portland State University.

Product Details

• Paperback: 336 pages
• Publisher: HarperBusiness; Reprint edition (September 16, 2008)
• Language: English
• ISBN-10: 0060896248
• ISBN-13: 978-0060896249
• Product Dimensions: 8 x 5.3 x 0.8 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #587,263 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

4.0 out of 5 stars No better place to start, May 19, 2009

By 

Erik Eisel (Huntington Beach, CA) - See all my reviews
(REAL NAME)   

This review is from: The Clean Tech Revolution: Discover the Top Trends, Technologies, and Companies to Watch (Paperback)

Interested in "cleantech" and getting a quick overview of the alternative energy industry, I am glad that I began researching this topic with this book. There are so many books on climate change - ranging from the skeptical to the tendentious - that it is refreshing to read a book, which both takes the science seriously - with clear explanations to the layman - and the business of cleantech seriously. A conservative reader may need to close his eyes briefly when reading the some of the potshots against the Bush administration in the opening chapters, but by the end of the book, the reader will recognize the authors' conviction that cleantech energy will only become a reality when it relies less on ideology and more on a business model. In the book's final chapter, the authors provide five lessons on cleantech marketing, which are essential to an understanding of the economic theme of the book. In fact, I remember reading this chapter first, before reading the body of the text, so that these economic arguments will inform the reader as she evaluates each one of the new technologies presented. This book probably could use an update, to keep up with technological advances, but the information provided is still remarkably fresh.

5 of 5 people found the following review helpful:

4.0 out of 5 stars A Good Overview of Alternative Energies, February 13, 2009

By 

Theodore Stamas (Ithaca, NY USA) - See all my reviews
(REAL NAME)   

This review is from: The Clean Tech Revolution: Discover the Top Trends, Technologies, and Companies to Watch (Paperback)

I have read five books on Alternative Energy and the peak of oil this Winter and found this to be a good read, but not as good as "Clean Money" by John Rubino coming from a stock investor's perspective. Although this book is concise and well researched, it gives too much information sometimes and tends to drag.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Good insights on alternative energy -- at the right time, October 21, 2008

By 

E. Bruce Harrison "Author, Corporate Greening... (Washington, DC) - See all my reviews

This review is from: The Clean Tech Revolution: Discover the Top Trends, Technologies, and Companies to Watch (Paperback)

This book comes along just as Congress and a new President combine to push alternative technologies, loosely situated under the clean tech dome. While there is more than enough examination of green buildings, LEED standards already out there, Pernick and Wilder have provided new and current insights on solar, wind power and water use and conservation technologies that will drive the revolution. They are also reasonably fair in sorting the trends on the future of electric power including nuclear, which are important in any sociopolitical action in Washington and in the states to address climate change and sustainability. Worth reading now as the 111th Congress and California work on government encouragements to business strategies.