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Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them [Paperback]

by Bob Walsh
4.3 out of 5 stars  See all reviews (14 customer reviews)

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Book Description

February 7, 2007 1590596919 978-1590596913 1st

Almost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphereand making money, influencing elections, getting hired, growing market share, and having fun—to the tune of 8,000 new bloggers a day.

Clear Blogging sets out to answer in non-technical terms what blogging has to offer, and why and how you should blog. If you've never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you're just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogospheres A-list.

Whether you're already blogging or you're considering it, you'll want to get a copy of this book because it

  • Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation, and the world you live in
  • Includes over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers, and millions of the general publicall while earning an online reputation and real profits
  • Shows you how to apply the best practices of news gathering to build your blogs reputation and brand
  • Is heavy on the specific benefits of blogging and light on the technological aspects

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Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them + Blogging Heroes: Interviews with 30 of the World's Top Bloggers
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Editorial Reviews

About the Author

Bob Walsh is the founder of 47Hats, a consulting firm/blog/startup dedicated to helping startups succeed, the author of Micro-ISV: From Vision to Reality, podcaster-in-chief of the Startup Success Podcast, co-moderator of the Joel on Software's Business of Software forum, and creator of, a online productivity app and community for startup and microISVs.

At his company, Safari Software, Inc., Bob was a contract software developer for more than�20 years before launching, selling and ultimately selling off a Windows personal task manager commercial application. Before getting into information technology, Walsh was a reporter for several news organizations, the most worth bragging about being United Press International (UPI).

Product Details

  • Paperback: 351 pages
  • Publisher: Apress; 1st edition (February 7, 2007)
  • Language: English
  • ISBN-10: 1590596919
  • ISBN-13: 978-1590596913
  • Product Dimensions: 9.1 x 7.1 x 0.9 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #999,473 in Books (See Top 100 in Books)

More About the Author

My name is Bob Walsh (, and I believe that startups and microISVs (one-person software companies) represent the future of the global software industry and of the billion-person Internet to which we are all now connected. I believe this so strongly that this is my fifth book on the subject.

My previous books are Micro-ISV: From Vision to Reality (Apress, 2006), Clear Blogging (Apress, 2007), MicroISV Sites That Sell! (ebook, 2008), and The Twitter Survival Guide, with Kristen Nicole (ebook, 2008).

In addition, I do a podcast with cohost Pat Foley (The Startup Success Podcast, at and write a blog (47 Hats, at I also comoderate Joel Spolsky's Business of Software forum (

My day job is consulting with startups and microISVs on how to increase their sales by better explaining their software on their web sites. But my real job since 2007 has been to recreate myself from a Windows desktop developer into a Rails web developer so that I can build and launch a superior way for startups to succeed: StartupToDo (

Before getting into all of the foregoing, I was a custom software developer for 20-plus years, and before that a reporter. I like what I'm doing now a lot more than either of those past careers!

Customer Reviews

Most Helpful Customer Reviews
12 of 12 people found the following review helpful
At my place of employment, I'm getting more and more questions about blogging. What exactly is it, how do you do it, what do I need to know, and can I blog within the company? If I had my way, I'd buy about 25 copies of Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them by Bob Walsh and start handing them out. This is a perfect mix of details, concepts, and guidelines, all packaged up in a very readable (and enjoyable) format. I even picked up a few gems myself...


Part 1 - Revolution in Progress - Please Make Noise!: Why Blog?; Hooking into the Blogosphere; Getting Started

Part 2 - Building Your Blog: What Do Good Blogs Share?; Building Your Personal Blog; Professionally Blogging, Blogging Professionally; Building Your Company Blog

Part 3 - Secrets of Influential Bloggers: Power Tools for Bloggers; Successful Blogging; The New Fourth Estate; Adding Podcasting to Your Blog; Monetizing Your Blog for Fun and Profit; Building Readership

Part 4 - Blogging Towards the Future: Blogging from the New Front Lines; Welcome to Your Future;


From the technical perspective, he covers how to start a blog in a few of the mainstream offerings... Blogger, Windows Live Spaces, and TypePad. Keeping in mind that these packages can change on a weekly basis, he is clear and concise on how to create the blog and post content. Even if things change, the concepts are pretty much the same, and you can follow along. But fortunately, he doesn't spend a lot of time on the "follow the menus" material. It's the other stuff that is so elusive to explain to newcomers. What makes a good blog? Who's going to read it? What do I write about? And of course, can I make lots of money at this?
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12 of 13 people found the following review helpful
5.0 out of 5 stars Entertaining, informative, and interesting February 7, 2007
By fleegle
I was involved in the production of this book...and I was not supposed to be reading it while I was doing the layout. But I couldn't help it! It's so well-written and interesting that eventually, I just read the chapters as soon as they were sent to me.

Creating a blog wasn't something I ever intended to do, but Bob's writing is so compelling that I just had to give it a whirl.

His writing style is clear, pleasant, and entertaining; and his advice about posting and publicising is uncomplicated, but effective.

I have to say that this book changed my life. Blogging has introduced me to a wonderful group of people and opened doors I didn't even know were out there.

I highly recommend this book to anyone who wants to enter the world of blogging.
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7 of 7 people found the following review helpful
By gobby
One of the greatest things about blogging--whether you want to change the world, your life, or just have fun--is that it's totally hardware and software independent. If you can connect to the Internet, you can blog. The "World of Blogging" doesn't care if you have a mainframe, PC, Mac, or mobile device. It doesn't care about your operating system, your browser, or your connection--whether it's by landline, broadband, or wireless. And, best of all, it's FREE! What more could you want?

Actually, there is one more thing you'd really want, and it's Bob Walsh's _Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them_. This is a "must read" book. After reading it, I think it's going to become THE authoritative text on blogging. It's NOT technical. It's a "How To" manual about blogging and the "World of Blogging." He answers the questions you may be asking, and shows you the way, the best way, to not only enter the blogosphere, but to become a success.

Wondering about blogging is like wondering whether you should buy a computer. The question to ask, in both cases, is "why?". Why would you want to? What do you want to do with it? Walsh starts off by answering that question and then moves on to "what" to blog about, "how" to do it, and how to use your time most effectively researching your topic.

Chapter 4: "What Do Good Blogs Share?" is THE most important part of the book philosophically. If you don't understand these fundamentals, all your hard work will be for nothing. Read it, re-read it, digest it, do it. And if you're already blogging, but not as successful as you wish, you'll definitely want to pay especial attention to the 140 pages in Part 3: "Secrets of Influential Blogging.
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3 of 3 people found the following review helpful
4.0 out of 5 stars Probably the best out there, but not perfect May 19, 2008
Although there are hundreds of blogging books in print, from my surveying this one appears to be the most relevant practical guide -- so I gave it an extra star. I liked it for the following reasons:

(+) good tips on building readership (plus some SEO)
(+) explanations of importance of garnering and giving referent links
(+) practical tips on monetization
(+) coverage of some useful tools I might not have otherwise discovered
(+) highlighting some popular blogging platforms
(+) engaging writing style
(+) accessible as a book you could give to a co-worker, or even less-technical family member
(+) gets reader excited about blogging

However, it has the following problems:

(-) some material highly subject to aging (e.g., blogger how-to steps could have been omitted)
(-) promotion of some obnoxious tools (e.g., White Smoke grammar helper, user-unfriendly Microsoft Live Spaces)
(-) very little mention of WordPress (you wouldn't realize its popularity by reading this book)
(-) not enough emphasis on blog *reading* (Google Reader got one sentence, but its features and best practices could been expanded to a whole chapter). Optimizing your reading habits/patterns is a critical skill for surviving blog-bombardment
(-) no mention of the role of pinging (and necessity by some services)
(-) too many interviews (police wives and military perspectives didn't add anything for me)
(-) a number of grammar and spelling mistakes
(-) audience target may have been too broad (I would expect Apress to have had a better techie focus)

Overall, I thought the book could have been half the length and still had the same impact. But as a new blogger I got quite a bit out of the book, and I still recommend it to anyone who is not already a pro. Just be prepared to do a lot of skimming, and try to get a library/used copy that has important points highlighted.
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Most Recent Customer Reviews
1.0 out of 5 stars Very disappointed...none of the ads/review said how old this book is
When learning abou the internet, 6 years is way too old and this book was written in 2008...waste of money.
Published 1 month ago by strangesmith
4.0 out of 5 stars This book is helpful for bloggers
I teach a blogging class at South Puget Sound Community College. This is a helpful book for people who want to start a blog. Read more
Published 8 months ago by Rita
4.0 out of 5 stars Great Resource!
This was the first book I read when I began blogging in 2009. Though a bit long, I jumped to chapters that were most relevant at the time, and revisit when I need to (even now). Read more
Published on March 7, 2011 by RobinLK
5.0 out of 5 stars The one book you should read about blogging
If you are going to recommend just one book to someone who wants to get started reading, following and creating a blog, this is the book. Read more
Published on January 18, 2008 by Mitchell Ashley
4.0 out of 5 stars Good Primer For Business
To put it succinctly, Clear Blogging is the kind of book I would give to a boss or manager to educate them about what blogging is, can be, and a hint of technicalities on the back... Read more
Published on December 20, 2007 by Michael
5.0 out of 5 stars Best book I've found on blogging
Bob Walsh goes a long, long way past the usual, superficial approach. ("Blogging is great - here's how to set up your blog on TypePad. Read more
Published on November 23, 2007 by George Beinhorn
5.0 out of 5 stars PERFECTION
Book arrived quickly and in perfect condition.
Published on June 13, 2007 by Gail Cassidy
5.0 out of 5 stars If you want to be a part of this latest development in computer-based...
A vitally important addition to highschool, university, and community library collections, "Clear Blogging: How People blogging Are Changing The World And How You Can Join Them" by... Read more
Published on June 3, 2007 by Midwest Book Review
5.0 out of 5 stars Great for Newbies
I'm already blogging, and I've been making Web sites since 1994, so a lot of this was too newbie-esque for me, but there was some useful info in there from my point of view. Read more
Published on May 6, 2007 by Giles Bowkett
3.0 out of 5 stars Too much fluff, Not focused enough but clear writing for a broad...
1. It was too long. There was lots of filler material that I saw as fluff, such as the interviews that often were not helpful to me. Read more
Published on March 23, 2007 by H. Domke
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