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Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them Paperback – February 7, 2007

ISBN-13: 978-1590596913 ISBN-10: 1590596919 Edition: 1st

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Product Details

  • Paperback: 351 pages
  • Publisher: Apress; 1st edition (February 7, 2007)
  • Language: English
  • ISBN-10: 1590596919
  • ISBN-13: 978-1590596913
  • Product Dimensions: 9.1 x 7.1 x 0.9 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #1,622,593 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Bob Walsh is the founder of 47Hats, a consulting firm/blog/startup dedicated to helping startups succeed, the author of Micro-ISV: From Vision to Reality, podcaster-in-chief of the Startup Success Podcast, co-moderator of the Joel on Software's Business of Software forum, and creator of StartupToDo.com, a online productivity app and community for startup and microISVs.

At his company, Safari Software, Inc., Bob was a contract software developer for more than 20 years before launching, selling and ultimately selling off a Windows personal task manager commercial application. Before getting into information technology, Walsh was a reporter for several news organizations, the most worth bragging about being United Press International (UPI).


More About the Author

My name is Bob Walsh (bob.walsh@47hats.com), and I believe that startups and microISVs (one-person software companies) represent the future of the global software industry and of the billion-person Internet to which we are all now connected. I believe this so strongly that this is my fifth book on the subject.

My previous books are Micro-ISV: From Vision to Reality (Apress, 2006), Clear Blogging (Apress, 2007), MicroISV Sites That Sell! (ebook, 2008), and The Twitter Survival Guide, with Kristen Nicole (ebook, 2008).

In addition, I do a podcast with cohost Pat Foley (The Startup Success Podcast, at http://startuppodcast.wordpress.com) and write a blog (47 Hats, at http://47hats.com). I also comoderate Joel Spolsky's Business of Software forum (http://discuss.joelonsoftware.com/default.asp?biz).

My day job is consulting with startups and microISVs on how to increase their sales by better explaining their software on their web sites. But my real job since 2007 has been to recreate myself from a Windows desktop developer into a Rails web developer so that I can build and launch a superior way for startups to succeed: StartupToDo (http://startuptodo.com).

Before getting into all of the foregoing, I was a custom software developer for 20-plus years, and before that a reporter. I like what I'm doing now a lot more than either of those past careers!

Customer Reviews

4.3 out of 5 stars
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See all 14 customer reviews
If you can connect to the Internet, you can blog.
gobby
If you are going to recommend just one book to someone who wants to get started reading, following and creating a blog, this is the book.
Mitchell Ashley
Too newbie-focused for me, but a good book all the same.
Giles Bowkett

Most Helpful Customer Reviews

Format: Paperback
At my place of employment, I'm getting more and more questions about blogging. What exactly is it, how do you do it, what do I need to know, and can I blog within the company? If I had my way, I'd buy about 25 copies of Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them by Bob Walsh and start handing them out. This is a perfect mix of details, concepts, and guidelines, all packaged up in a very readable (and enjoyable) format. I even picked up a few gems myself...

Content:

Part 1 - Revolution in Progress - Please Make Noise!: Why Blog?; Hooking into the Blogosphere; Getting Started

Part 2 - Building Your Blog: What Do Good Blogs Share?; Building Your Personal Blog; Professionally Blogging, Blogging Professionally; Building Your Company Blog

Part 3 - Secrets of Influential Bloggers: Power Tools for Bloggers; Successful Blogging; The New Fourth Estate; Adding Podcasting to Your Blog; Monetizing Your Blog for Fun and Profit; Building Readership

Part 4 - Blogging Towards the Future: Blogging from the New Front Lines; Welcome to Your Future;

Index

From the technical perspective, he covers how to start a blog in a few of the mainstream offerings... Blogger, Windows Live Spaces, and TypePad. Keeping in mind that these packages can change on a weekly basis, he is clear and concise on how to create the blog and post content. Even if things change, the concepts are pretty much the same, and you can follow along. But fortunately, he doesn't spend a lot of time on the "follow the menus" material. It's the other stuff that is so elusive to explain to newcomers. What makes a good blog? Who's going to read it? What do I write about? And of course, can I make lots of money at this?
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12 of 13 people found the following review helpful By fleegle on February 7, 2007
Format: Paperback
I was involved in the production of this book...and I was not supposed to be reading it while I was doing the layout. But I couldn't help it! It's so well-written and interesting that eventually, I just read the chapters as soon as they were sent to me.

Creating a blog wasn't something I ever intended to do, but Bob's writing is so compelling that I just had to give it a whirl.

His writing style is clear, pleasant, and entertaining; and his advice about posting and publicising is uncomplicated, but effective.

I have to say that this book changed my life. Blogging has introduced me to a wonderful group of people and opened doors I didn't even know were out there.

I highly recommend this book to anyone who wants to enter the world of blogging.
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Format: Paperback
One of the greatest things about blogging--whether you want to change the world, your life, or just have fun--is that it's totally hardware and software independent. If you can connect to the Internet, you can blog. The "World of Blogging" doesn't care if you have a mainframe, PC, Mac, or mobile device. It doesn't care about your operating system, your browser, or your connection--whether it's by landline, broadband, or wireless. And, best of all, it's FREE! What more could you want?

Actually, there is one more thing you'd really want, and it's Bob Walsh's _Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them_. This is a "must read" book. After reading it, I think it's going to become THE authoritative text on blogging. It's NOT technical. It's a "How To" manual about blogging and the "World of Blogging." He answers the questions you may be asking, and shows you the way, the best way, to not only enter the blogosphere, but to become a success.

Wondering about blogging is like wondering whether you should buy a computer. The question to ask, in both cases, is "why?". Why would you want to? What do you want to do with it? Walsh starts off by answering that question and then moves on to "what" to blog about, "how" to do it, and how to use your time most effectively researching your topic.

Chapter 4: "What Do Good Blogs Share?" is THE most important part of the book philosophically. If you don't understand these fundamentals, all your hard work will be for nothing. Read it, re-read it, digest it, do it. And if you're already blogging, but not as successful as you wish, you'll definitely want to pay especial attention to the 140 pages in Part 3: "Secrets of Influential Blogging.
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3 of 3 people found the following review helpful By Amazon Customer on May 19, 2008
Format: Paperback
Although there are hundreds of blogging books in print, from my surveying this one appears to be the most relevant practical guide -- so I gave it an extra star. I liked it for the following reasons:

(+) good tips on building readership (plus some SEO)
(+) explanations of importance of garnering and giving referent links
(+) practical tips on monetization
(+) coverage of some useful tools I might not have otherwise discovered
(+) highlighting some popular blogging platforms
(+) engaging writing style
(+) accessible as a book you could give to a co-worker, or even less-technical family member
(+) gets reader excited about blogging

However, it has the following problems:

(-) some material highly subject to aging (e.g., blogger how-to steps could have been omitted)
(-) promotion of some obnoxious tools (e.g., White Smoke grammar helper, user-unfriendly Microsoft Live Spaces)
(-) very little mention of WordPress (you wouldn't realize its popularity by reading this book)
(-) not enough emphasis on blog *reading* (Google Reader got one sentence, but its features and best practices could been expanded to a whole chapter). Optimizing your reading habits/patterns is a critical skill for surviving blog-bombardment
(-) no mention of the role of pinging (and necessity by some services)
(-) too many interviews (police wives and military perspectives didn't add anything for me)
(-) a number of grammar and spelling mistakes
(-) audience target may have been too broad (I would expect Apress to have had a better techie focus)

Overall, I thought the book could have been half the length and still had the same impact. But as a new blogger I got quite a bit out of the book, and I still recommend it to anyone who is not already a pro. Just be prepared to do a lot of skimming, and try to get a library/used copy that has important points highlighted.
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