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Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them 1st Edition
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About the Author
Bob Walsh is the founder of 47Hats, a consulting firm/blog/startup dedicated to helping startups succeed, the author of Micro-ISV: From Vision to Reality, podcaster-in-chief of the Startup Success Podcast, co-moderator of the Joel on Software's Business of Software forum, and creator of StartupToDo.com, a online productivity app and community for startup and microISVs.
At his company, Safari Software, Inc., Bob was a contract software developer for more than 20 years before launching, selling and ultimately selling off a Windows personal task manager commercial application. Before getting into information technology, Walsh was a reporter for several news organizations, the most worth bragging about being United Press International (UPI).
More About the Author
My previous books are Micro-ISV: From Vision to Reality (Apress, 2006), Clear Blogging (Apress, 2007), MicroISV Sites That Sell! (ebook, 2008), and The Twitter Survival Guide, with Kristen Nicole (ebook, 2008).
In addition, I do a podcast with cohost Pat Foley (The Startup Success Podcast, at http://startuppodcast.wordpress.com) and write a blog (47 Hats, at http://47hats.com). I also comoderate Joel Spolsky's Business of Software forum (http://discuss.joelonsoftware.com/default.asp?biz).
My day job is consulting with startups and microISVs on how to increase their sales by better explaining their software on their web sites. But my real job since 2007 has been to recreate myself from a Windows desktop developer into a Rails web developer so that I can build and launch a superior way for startups to succeed: StartupToDo (http://startuptodo.com).
Before getting into all of the foregoing, I was a custom software developer for 20-plus years, and before that a reporter. I like what I'm doing now a lot more than either of those past careers!
Top Customer Reviews
Part 1 - Revolution in Progress - Please Make Noise!: Why Blog?; Hooking into the Blogosphere; Getting Started
Part 2 - Building Your Blog: What Do Good Blogs Share?; Building Your Personal Blog; Professionally Blogging, Blogging Professionally; Building Your Company Blog
Part 3 - Secrets of Influential Bloggers: Power Tools for Bloggers; Successful Blogging; The New Fourth Estate; Adding Podcasting to Your Blog; Monetizing Your Blog for Fun and Profit; Building Readership
Part 4 - Blogging Towards the Future: Blogging from the New Front Lines; Welcome to Your Future;
From the technical perspective, he covers how to start a blog in a few of the mainstream offerings... Blogger, Windows Live Spaces, and TypePad. Keeping in mind that these packages can change on a weekly basis, he is clear and concise on how to create the blog and post content. Even if things change, the concepts are pretty much the same, and you can follow along. But fortunately, he doesn't spend a lot of time on the "follow the menus" material. It's the other stuff that is so elusive to explain to newcomers. What makes a good blog? Who's going to read it? What do I write about? And of course, can I make lots of money at this?Read more ›
Creating a blog wasn't something I ever intended to do, but Bob's writing is so compelling that I just had to give it a whirl.
His writing style is clear, pleasant, and entertaining; and his advice about posting and publicising is uncomplicated, but effective.
I have to say that this book changed my life. Blogging has introduced me to a wonderful group of people and opened doors I didn't even know were out there.
I highly recommend this book to anyone who wants to enter the world of blogging.
Actually, there is one more thing you'd really want, and it's Bob Walsh's _Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them_. This is a "must read" book. After reading it, I think it's going to become THE authoritative text on blogging. It's NOT technical. It's a "How To" manual about blogging and the "World of Blogging." He answers the questions you may be asking, and shows you the way, the best way, to not only enter the blogosphere, but to become a success.
Wondering about blogging is like wondering whether you should buy a computer. The question to ask, in both cases, is "why?". Why would you want to? What do you want to do with it? Walsh starts off by answering that question and then moves on to "what" to blog about, "how" to do it, and how to use your time most effectively researching your topic.
Chapter 4: "What Do Good Blogs Share?" is THE most important part of the book philosophically. If you don't understand these fundamentals, all your hard work will be for nothing. Read it, re-read it, digest it, do it. And if you're already blogging, but not as successful as you wish, you'll definitely want to pay especial attention to the 140 pages in Part 3: "Secrets of Influential Blogging.Read more ›
(+) good tips on building readership (plus some SEO)
(+) explanations of importance of garnering and giving referent links
(+) practical tips on monetization
(+) coverage of some useful tools I might not have otherwise discovered
(+) highlighting some popular blogging platforms
(+) engaging writing style
(+) accessible as a book you could give to a co-worker, or even less-technical family member
(+) gets reader excited about blogging
However, it has the following problems:
(-) some material highly subject to aging (e.g., blogger how-to steps could have been omitted)
(-) promotion of some obnoxious tools (e.g., White Smoke grammar helper, user-unfriendly Microsoft Live Spaces)
(-) very little mention of WordPress (you wouldn't realize its popularity by reading this book)
(-) not enough emphasis on blog *reading* (Google Reader got one sentence, but its features and best practices could been expanded to a whole chapter). Optimizing your reading habits/patterns is a critical skill for surviving blog-bombardment
(-) no mention of the role of pinging (and necessity by some services)
(-) too many interviews (police wives and military perspectives didn't add anything for me)
(-) a number of grammar and spelling mistakes
(-) audience target may have been too broad (I would expect Apress to have had a better techie focus)
Overall, I thought the book could have been half the length and still had the same impact. But as a new blogger I got quite a bit out of the book, and I still recommend it to anyone who is not already a pro. Just be prepared to do a lot of skimming, and try to get a library/used copy that has important points highlighted.
Most Recent Customer Reviews
Not that easy to read but good. Taught me that books are my bag and not blogging. I'm too afraid I'd screw up and piss off all my dedicated readers with some stupid off the cuff... Read morePublished 10 months ago by J C Markham
When learning abou the internet, 6 years is way too old and this book was written in 2008...waste of money.Published 23 months ago by strangesmith
I teach a blogging class at South Puget Sound Community College. This is a helpful book for people who want to start a blog. Read morePublished on August 22, 2013 by Rita
This was the first book I read when I began blogging in 2009. Though a bit long, I jumped to chapters that were most relevant at the time, and revisit when I need to (even now). Read morePublished on March 7, 2011 by RobinLK
If you are going to recommend just one book to someone who wants to get started reading, following and creating a blog, this is the book. Read morePublished on January 18, 2008 by Mitchell Ashley
To put it succinctly, Clear Blogging is the kind of book I would give to a boss or manager to educate them about what blogging is, can be, and a hint of technicalities on the back... Read morePublished on December 20, 2007 by Michael
Bob Walsh goes a long, long way past the usual, superficial approach. ("Blogging is great - here's how to set up your blog on TypePad. Read morePublished on November 23, 2007 by George Beinhorn
A vitally important addition to highschool, university, and community library collections, "Clear Blogging: How People blogging Are Changing The World And How You Can Join Them" by... Read morePublished on June 3, 2007 by Midwest Book Review