Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations [Paperback]

Stephen M. Kosslyn (Author)

Book Description

ISBN-10: 0195320697 | ISBN-13: 978-0195320695 | Publication Date: August 13, 2007 | Edition: 1

True or False?

Most PowerPoint presentations are:



·compelling

·illuminating

·informative

·clear and to the point
Answer: False

Make a change following the principles of Stephen Kosslyn:



·a world authority on the visual brain

·a clear and engaging writer
Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!

Editorial Reviews

Review

"...a world authority on the visual brain ...shows how to use this tool effectively."--Steven Pinker, author of The Language Instinct and Blank Slate

"I would say that this is one of the most useful books on PowerPoint to ever be printed."--Garr Reynolds at Presentation Zen

"This review may not do justice to the insight and clarity of this excellent book which is easy to read, chock full of examples and filled with illustrations of the principles. It is the best book I have found so far on how to improve presentations--especially in PowerPoint."--Robert Hacker at Sophisticated Finance

"Kosslyn puts PowerPoint users on notice. Read this book, and you will be enlightened. Kosslyn's thorough and engaging treatment is based on broad scientific literature, and on his extensive experience. Besides covering the myriad features that PowerPoint offers, Kosslyn provides great advice on how to connect with an audience, tell a story, work at the right level of information, and come up for air." --Lawrence W. Barsalou, Samuel Candler Dobbs Professor of Psychology, Emory University

About the Author

Stephen M. Kosslyn is the former Chair of the Department of Psychology, currently Dean of Social Science and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with Rosenberg).

Product Details

• Paperback: 240 pages
• Publisher: Oxford University Press, USA; 1 edition (August 13, 2007)
• Language: English
• ISBN-10: 0195320697
• ISBN-13: 978-0195320695
• Product Dimensions: 10 x 7.1 x 0.6 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars  See all reviews (19 customer reviews)
• Amazon Best Sellers Rank: #108,070 in Books (See Top 100 in Books)
  • #14 in Books > Computers & Technology > Microsoft > Applications > PowerPoint

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Customer Reviews

Most Helpful Customer Reviews

23 of 25 people found the following review helpful:

4.0 out of 5 stars Excellent guide to visual design of slides, October 18, 2007

By 

J. M. Swisher "technical writer" (Austin, TX USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations (Paperback)

This is an excellent guide to the visual design of presentation slides (PowerPoint or otherwise). Kosslyn explain his 8 principles, and then provides guidelines for various aspects of presentations, such as text, sound, graphs, and other visuals. At the end of each chapter, he ties the guidelines in that chapter to basic principles that underlie them.

However, Kosslyn is an expert on visual perception, not an expert on learning. Therefore, take his suggestions on non-visual aspects of presentations with a grain of salt. For example, he endorses reading your slides aloud, which he says "gives the viewers two chances to understand and remember them". In fact, reading and hearing the same information *reduces* retention of information. For more details, see Multimedia Learning.

If you buy only one book to improve your presentations, I suggest that you get Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire (Bpg-Other). However, "Clear and to the Point" is an excellent additional resource.

47 of 56 people found the following review helpful:

2.0 out of 5 stars If you're new to presentations, this is good but otherwise, you will find little value., December 3, 2007

By 

E. Malik "emalik" (Seattle, WA) - See all my reviews
(REAL NAME)   

This review is from: Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations (Paperback)

This book is filled with very basic advice - much of which is very intiutive. For example, there are a lot of Do's and Dont's. Some of the do's and dont's:

dont vary bullets arbitrarily (one bullet is round, second is a ~, third is #, fourth is >).

dont present one giant list of items on a slide, do categorize them

dont make the subheading of your title slide more salient (visible, eye catching) than the heading. do make the heading more salient than subheading.

dont vary color in your presentation purely for decoration, do vary for emphasis

don't use underline, do use bold italics, etc.

This book is filled with probably 50 pages of such examples since each do and dont takes up a full page (sometimes two).

the 8 principles are also very simple things you would learn from watching a few well done presentations online such as talking at the right level, not trying to cram too much in people's heads at once, keeping focused on what you want people to get out of the presentation, etc.

If you are new to presentations, this is a good book for you. If you are familiar with giving presentations, you're better off trying a different book.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Where research and practice meet, June 11, 2008

By 

Kristina Lamour (Cranston, RI) - See all my reviews
(REAL NAME)   

This review is from: Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations (Paperback)

Finally!, a book that engages visual communication practice with cognitive
neuroscience and psychology research. Too often these areas live separately
and as a graphic designer professor, I find the Kosslyn's content invaluable.
As producers of visual communication, students should know what is going
on in the mind of their users. I plan on adding Clear and to the Point to my
course reading list.