Clear Vision: The Story of Clear Channel Communications [Hardcover]

Reed Bunzel (Author)

Book Description

ISBN-10: 193172198X | ISBN-13: 978-1931721981 | Publication Date: April 1, 2008

From its founding in 1972 by Red McCombs and Lowry Mays, Clear Channel has grown to become the largest radio- and outdoor-advertising company in the world, although their growth has been surrounded by a fair amount of controversy over business practices, leadership decisions, acquisition strategies, and buyouts. The Clear Channel story is one about chance and circumstance, opportunity and diligence. This is the only corporate history of Clear Channel that is authorized by the company and includes exclusive interviews with top-level executives. It's a story of vision and foresight, the willingness to take a calculated risk on the unknown, of fiscal prudence, vibrant leadership, and at times, an almost breathtaking capacity to influence the dynamics of the media marketplace. Most importantly, it is the story of the entrepreneurial spirit and business acumen of the people who have helped make Clear Channel the media giant that it is today.

Editorial Reviews

Review

"Told accurately."  —Wall Street Journal

About the Author

Reed Bunzel is a veteran media writer, analyst, and consultant, and president/CEO of American Internet Media Service. He is the author of Inside Source, Pay for Play, and The Radio Book Series.

Product Details

• Hardcover: 256 pages
• Publisher: Bright Sky Press (April 1, 2008)
• Language: English
• ISBN-10: 193172198X
• ISBN-13: 978-1931721981
• Product Dimensions: 9.1 x 6 x 1.1 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 1.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,938,587 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

1.0 out of 5 stars A corp sponsored and edited puff piece, July 13, 2008

By 

M. Davis "Movie Dude" (Los Angeles, CA United States) - See all my reviews
(REAL NAME)   

This review is from: Clear Vision: The Story of Clear Channel Communications (Hardcover)

Don't expect an objective look at Clear Channel as a company, nor it's officer.

Nary an objective mention of how Clear Channel bought up many radio stations using mega debt, firing staffs, merging sales and back office operations, resulting of thousands of job losses.

Not to mention having centralized control over very predictable playlists and more. Clear Channel has made radio not fun to listen to.

So... if you want an objective look at them try the other book.

10 of 12 people found the following review helpful:

1.0 out of 5 stars All the objectivity of an infomercial, July 10, 2008

By 

David Sedman - See all my reviews
(REAL NAME)   

This review is from: Clear Vision: The Story of Clear Channel Communications (Hardcover)

If you want to read Clear Channel propaganda, this is your book. The author says Clear Channel paid him to do the book and though he declined to say what amount, another journalist said he was offered more than $100,000. The copyright is held by Clear Channel. Don't get this confused with Right of the Dial which was not commissioned by the fine folks at Clear Channel Propaganda Inc.

8 of 11 people found the following review helpful:

1.0 out of 5 stars This book was commissioned by Clear Channel!, July 10, 2008

By 

T-bone - See all my reviews

This review is from: Clear Vision: The Story of Clear Channel Communications (Hardcover)

A warning to all: do not expect an objective read. This is essentially a corporate autobiography from the only company shameless enough to do such a thing. It was commissioned in response to the REAL Clear Channel story, "Right of the Dial: The Rise of Clear Channel and the Fall of Commercial Radio". Send your Amazon dollars that way and don't buy into this corporate, narcissistic tome.