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Click: The Forces Behind How We Fully Engage with People, Work, and Everything We Do Paperback – July 5, 2011


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Product Details

  • Paperback: 224 pages
  • Publisher: Crown Business (July 5, 2011)
  • Language: English
  • ISBN-10: 0385529066
  • ISBN-13: 978-0385529068
  • Product Dimensions: 8 x 5.2 x 0.5 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #44,679 in Books (See Top 100 in Books)

Editorial Reviews

Review

"...serious research explained with interesting real life stories and presented in a short concise format. I think you'll click with it too."--Inc


From the Hardcover edition.

About the Author

ORI BRAFMAN is an organizational business consultant. ROM BRAFMAN is a psychologist with a private practice in Palo Alto, California. They are the coauthors of the New York Times bestseller Sway.

More About the Author

New York Times bestselling Ori Brafman is the coauthor of The Starfish and the Spider, Sway, and Click. A renowned organizational expert, he regularly consults with Fortune 500 corporations and for the past three years has been working with General Martin Dempsey, the Chairman of the Joint Chiefs of Staff, to introduce chaos theory into the Army. A graduate of Stanford Business School, he lives in San Francisco.

Ori has repeatedly pushed the envelope of thinking about leadership, decision-making, and human interaction via the three books he has co-authored: The Starfish & The Spider: The Unstoppable Power of Leaderless Organizations (2006), Sway: The Irresistible Pull of Irrational Behavior (2008), and Click: The Magic of Instant Connections (2010). His newest book, The Chaos Imperative is about the need for organized chaos in organizations, and about his extensive work at the very top levels of the US military.

Customer Reviews

4.4 out of 5 stars
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Most Helpful Customer Reviews

13 of 13 people found the following review helpful By Chris on December 11, 2013
Format: Paperback Verified Purchase
I purchased this book because the title and general description interested me and seemed like a natural continuation of some other books I read. The book is a short and easy read, but it left me wanting. From the title, I thought it would be a real explanation behind how and why we engage with people, but it was more observational than exploratory.

My main issue with the book is that the central thesis of the book isn't at all surprising or thought-provoking. This is what I was able to gather of the major points of the work, which the authors sum up in the last chapter:
1. "Magic matters" - the pleasure center of our brain responds when we connect deeply with someone
2. "There's power in vulnerability" - We have stronger connections with others when we are willing to share more personal experiences with them
3. "A few feet make a big difference" - We are more likely to connect with those in close physical proximity to us than those that are further away from us
4. "Resonance begets resonance" - The closest thing to a salient point I can take from this is that when we give others real attention, they tend to return the favor. This back-and-forth leads to stronger relationships
5. "Similarity counts; quantity trumps quality" - We tend to connect with those who we share similarities with. Perhaps the only really remarkable point I found in this book is that these similarities can be entirely superficial; the most important factor is how many - and not which in particular - similarities we detect.
6. "The environment around us can help foster intimacy" - Self-explanatory
7. "Certain people are magnets" - There are some people who tend to connect more easily with others.
8.
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7 of 9 people found the following review helpful By MotoGPTech on December 31, 2011
Format: Paperback Verified Purchase
Have you ever met someone and immediately "clicked" with them? How did that make you feel? Brothers Ori & Rom Brafman describe this as "quick-set intimacy" - and they say we can increase the number of these connections we experience with others. They say there are benefits to "clicking" with people. First, clicking brings about a unique, almost euphoric state, one that we describe as "magical." Second, it permanently alters the fundamental nature of the relationship. Last and least recognized, it can serve to elevate the personal abilities of all involved.

The Brafmans tell us the science behind clicking and describe "click accelerators" - summarized as follows: vulnerability, proximity, resonance, similarity, and shared adversity.

For those interested in increasing your "clickability" with others - whether for leadership, friendship, salesmanship, or romance - Click is an interesting and informative read. Recommend.
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1 of 1 people found the following review helpful By 17ngrigoryan on November 10, 2013
Format: Paperback
How humans bond has puzzled and fascinated people for years. With certain people,we manage to click in such strong relationships, being able to communicate as one; but what determines how two people connect? Is the strength of the bond between two people decided regardless of the circumstances in which they meet, or do the circumstances mean everything? In Click: The Magic of Instant Connections, Ori and Rom Brafman interpret the information they gather to try to explain the enchanting enigma that has puzzled philosophers for millennia. Although Click: The Magic of Instant Connections incorporates an overwhelming and monotonous amount of evidence and statistics, the ideas evoked from the examples are engaging, fascinating, and eye-opening.

How two people connect depends on an infinite amount of variables; Click: The Magic of Instant Connections addresses many. The book illustrates the variables, as well as the "click accelerators": vulnerability, proximity, similarity. The brothers inspect situations in which relationships tend to form. Romantic encounters, job interviews, and even hostage situations can yield beneficial and strong bonds between two strangers. Through research studies, statistics, and just the right amount of personal anecdotes, the Brafman brothers examine what circumstances allow humans to click instantly.

Although the narration of Click: The Magic of Instant Connections is intriguing, it contains a superfluous amount of evidence. The extent of the statistics included are unnecessary, making the book appear repetitive. I was reading the book while studying with my friend one night, and couldn't get past the amount of statistics on every page.
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Format: Paperback
I've long had my own theory about why certain people seem to "click" as the title of this book suggests so quickly. And I've seen this happen in my own life as well. When you meet somebody for the first time, the only experience you have with them is at that very moment. If they remind you of someone, then you immediately begin thinking thoughts about that other person you know and you associate them with this new person. Then as you cultivate your relationship on whatever level with the new person that bond that attracted you to them to begin with forges a new friendship/connection with them that will then show up when you meet someone else. It's an interesting psychological phenomena that I'd like to see explored further. The authors of this book certainly touch on this and explain scientifically what is happening when you do CLICK. It's a fun read that will tell you more about yourself than you knew before.
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