Heraldedas "Nostradamus" of marketing by Fortune magazine,Faith Popcorn is the premier trend guru; her national bestsellerThe Popcorn Report identified the business and personal trends thatdefined a decade, from Cocooning to the phenomenon of Cashing Out. Nobodyhas been more accurate in demonstrating how to profit from tracking thetrends, and in Clicking, Popcorn tells readers how to CLICK intomore recently identified trends to future fit themselves professionallyand personally.The woman who made Cocoon a verb, who predicted the retreat from the corporaterat race to home-based businesses, now shows readers how they can activelyuse trends to click into the future and into new careers and lifestylesthat are more rewarding and fulfilling. From Pleasure Revenge to FemaleThinkto Icon Toppling, Clicking explores the trends that will shape ourfuture.Popcorn and her co-author, Lys Marigold, chart the sixteen major trendsthat Popcorn's company, BrainReserve, has identified to make the right choices-- in business and in life. To illustrate the process, Popcorn and Marigoldtalk about people they've interviewed and give examples of new products,new ideas, and new companies, as well as individuals who have successfullyclicked.Clicking is an invaluable road map that will teach listeners how tocapitalize on the newest trends and click into success. It is about possibilities,taking chances, and taking charge of the future -- now.
Faith Popcorn, best-selling author of EVEolution, Clicking, The Popcorn Report, and most recently Dictionary of the Future, is founder of Faith Popcorn's BrainReserve, the futurist marketing consultancy she established in 1974. The New York Times has called her "the trend oracle," and she is recognized as America's foremost Trend expert.
As key strategist for Faith Popcorn's BrainReserve, Faith applies her insight into cultural and business Trends to help BrainReserve clients reposition established brands or companies, develop new products, and define areas of new business opportunity. She is a trusted advisor to the Fortune 500 including such companies as American Express, Bel Group, Campbell's Soup, CitiBank, Discovery Communications, Dunkin' Donuts, Johnson & Johnson, Kellogg's, KFC, PepsiCo, Mars, SC Johnson, and Tylenol. With a documented 95% accuracy rate Faith predicted the demand for fresh foods and four-wheel drives, as well as the spiritual tenor of the millennium (Trend: "Anchoring").
Faith is a graduate of New York University and New York's High School of Performing Arts. She has two adopted daughters from China, a 13-year-old and 7-year-old.
