Customer Reviews

Clicking: 16 Trends to Future Fit Your Life, Your Work, and Your Business

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Faith Popcorn and Lys Marigold have done it again. This book offers substantial insight into the seventeen trends she and her company "Brain Reserve" have identified through periodical and online research. I wanted to read this book to see what it offered that was above and beyond "The Popcorn Report," because I was doing research on Internet IPOs. The book is notably weak in the area of Internet trends, since it is now two years old. But don't let that dissuade you from buying or borrowing the book from your local library...I prefer to have my own copy for future reference. This bell-weather book still conveys tons of information about important business trends. I found the chapter entitled "After-Future Thoughts" to be particularly valuable and important. In that section the authors offer solutions to everything from wholesale academic cheating on the Internet, to DNA typing, to implanting "Knowledge Chips" in one's brain. An interesting read for anyone.

I'm an european reader. Faiths' book is totally not adapted to the european market. I bought this book, because I thought I would learn something from this book. Caracterised for this book is the bluffing about Faith's company. 90% is only bluffing. I take my head off for what she realised in her life, but her book would better carry the name:"The incredible success of Brainreserve". Also, this book is NOT adapted to the european market. Notes and feagures for the USA cannot be compared with those in Europe. I propose Faith to write a new book, without writing about here company, adapted to the european market and more informational. Nice greetings stephen

I bouth the book two years ago; it efected me a graet deal. I would like to read an update - i feel trends are changing rapidly.. I my self have some ideas for two trends that I identify here in Isreal - would love to shere them with BR.(I am a communication MS student)

The narrative smacks of female chauvinism, is totally uninspiring, and this is one of those books that fail to pass on even a single worthwhile idea. Beats me why so many other people gave it such a high rating, thus influencing me to buy the book.
Bottom Line - Spend your time and money elsewhere.