Clicking: 17 Trends That Drive Your Business--And Your Life [Paperback]

Faith Popcorn (Author), Lys Marigold (Author)

Book Description

Publication Date: January 6, 1998

Faith Popcorn has been called "America's most highly regarded trends forecaster" (Newsday). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of America's most successful new products. Her astonishingly accurate predictions are an invaluable asset to the American business world, and Clicking, which sold over 100,000 copies in hardcover, appeared on bestseller lists ranging from the New York Times and USA Today to the Chicago Tribune and Business Week.

Now Popcorn, coauthor Lys Marigold, and Popcorn's company, BrainReserve, share even more of their remarkable insights about how we will conduct our businesses and live our lives in the future. Clicking is about positioning one's business, and one's self, to be poised to take the fullest advantage of upcoming trends. Loaded with telling anecdotes and inspiring examples, packed with ideas, products and people who have successfully mastered trends, or "clicked," this up-to-the minute revised report (including a major trend not identified in the hardcover) reveals the shape of the future.

Editorial Reviews

Amazon.com Review

Heralded as "the Nostradamus of marketing" by Fortune magazine, Faith Popcorn is the premier trend guru; her national bestseller The Popcorn Report identified the business and personal trends that took off in the early 90's, from "cocooning" to "cashing out." Nobody has been more accurate in demonstrating how to profit from tracking the trends, and in Clicking, Popcorn describes how to CLICK into more recently identified trends to future-fit themselves professionally and personally. Clicking is an invaluable road map to the newest lifestyle trends. It's about possibilities, taking chances, and taking charge of the future -- now. --This text refers to an out of print or unavailable edition of this title.

From Publishers Weekly

"Clicking," in the authors' lexicon, means finding one's niche in work, lifestyle or relationships. Marketing consultants Popcorn and Marigold, in their bestselling book The Popcorn Report, told companies how to capitalize on trends in consumer behavior and society. Here the emphasis is on how individuals can click by recognizing and adapting to such trends as Icon Toppling (widespread rejection of authority figures in business and government) and Anchoring, or grounding oneself by seeking spiritual roots in the past. Another new trend alleged here is FemaleThink, a shift from traditional male goal-oriented, hierarchical relations to more caring and sharing, family-oriented approaches. Peppered with success stories involving entrepreneurs, professionals, corporations and small businesses, this upbeat manual includes chapters on finding a new career and how parents can help kids get on the right path. Popcorn and Marigold (chairman and creative director, respectively, of BrainReserve) throw off ideas like sparks in all directions, and their suggestions for blending ethics, passion and profit will jolt those stuck in a rut. Illustrated. 150,000 first printing.
Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Paperback: 480 pages
• Publisher: HarperBusiness; Rev Sub edition (January 6, 1998)
• Language: English
• ISBN-10: 0887308570
• ISBN-13: 978-0887308574
• Product Dimensions: 8 x 5.3 x 1.1 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #866,479 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 6 people found the following review helpful:

3.0 out of 5 stars Decent Concepts, June 20, 2003

By 

Joseph Valentine Dworak (Minneapolis, MN) - See all my reviews
(REAL NAME)   

This review is from: Clicking: 17 Trends That Drive Your Business--And Your Life (Paperback)

Despite the fact this book has an awful cover, it is useful. Faith Popcorn presents a valid argument that we as a society need to observe the trends that are driving our culture. Some of the trends include, cocooning, clanning, icon-toppling among others. These trends make sense and are backed up by anecdotal evidence gathered by the author's company.
Faith is a futurist marketer, trying to predict what will happen next, and what consumers will want. There is some wiggle room, I believe, between the forces of what consumers want and what companies and culture demand that the consumer has to buy. Faith leans more towards trends should drive companies, rather than companies driving trends. Overall a useful book, but at this point some of the material is out of date, (note the 97 publishing date), but I am sure Faith is somewhere 'popping' some more ideas at her company, the 'brain reserve.' One pick with this book is the concept of 'female think' & 'mancipation.' While there is some validity to what Faith is saying, why does the chapter on 'female think' get two chapters and all other trends (17) get just one? Fair and Balanced? Faith, you are successful, quit trying to prove it to the boys club, who cares what they think of you, you are doing a great job. Just some observations. Grade of 'B'

Joseph Dworak

5 of 7 people found the following review helpful:

1.0 out of 5 stars Useless drivel, February 2, 2003

By 

Utley (Eugene, OR USA) - See all my reviews

This review is from: Clicking: 17 Trends That Drive Your Business--And Your Life (Paperback)

Trends? I'd say Faith is more of a keen observer of what's happening NOW rather than what may soon be. The first 20 minutes of the 90 minutes I heard (the audiobook) was a combination of wordsmithing, technospeak and self-promotion. If you want a good book about REAL unfolding trends, pick up Robert Reich's "Future of Success." He's not selling a product.

5.0 out of 5 stars The future, September 17, 2008

By 

Rica Web "raspberry8" (Philippines) - See all my reviews

This review is from: Clicking: 17 Trends That Drive Your Business--And Your Life (Paperback)

This book is a good reference about the future. I bought a copy in 1999 and now witnessing the trends as predicted - cocooning. I never thought I would spend so much time using the Internet. Today, I am almost utilizing the web just like a television. I also did online learning and now creating web sites for tutorials. I also bought so many books online that are not available in our local bookstores. There is another trend, however, that might happen very soon. People will revert to shipping because petroleum is dwindling in supply and becoming more expensive. The world today is having a hard time, a crisis, as a result of high fuel prices. The result is devastating because the food prices have gone up. Airlines are now having difficulties and limited its flights. Thus, it won't be long when sea vessels and ocean liners will become trendy once again to save on fuel.