Everything you ever wanted to know about being the perfect consultant is in Clients for Life
...valuable for the most seasoned advisor, whether a lawyer, an accountant, or marketing professional.
About the Author
is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School, Emory University, and the founder of the Center of Relationship Marketing. He has served as an advisor and consultant to AT&T, Lucent, Motorola, and Young & Rubicam, and contributes regularly to The Wall Street Journal
and other publications. He lives in Atlanta, Georgia.