Endorsed by John E. Pepper, Retired Chairman and CEO of Procter & Gamble, this book is ideal for client-facing professionals who want to captivate their clients and catapult their careers! The perspective is relevant to any industry, but indispensable for people in marketing and communications. It also provides valuable perspective for clients. Not only will it help them interact with their agencies, but also guide them to more passionately and proactively lead their own clients, including their managers and customers. A perfect training tool for new professionals and a great refresher for experienced practitioners. All author proceeds donated to charity.
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About the Author
Todd Sebastian is the passionate leader of LINK Training & Consulting, which creates stronger connections between marketing agencies, marketers, and the audiences they target (strongerLINK.com). Todd has a 20-year track record of improving agency-marketer relationships and building brands. And he loves showing others how they can, too! His successful career in marketing spans brand management, advertising, influencer marketing, brand strategy, and shopper & consumer insights (Procter & Gamble, Northlich Advertising, dunnhumby, and Omnicom's Interbrand). Todd has been featured numerous times in leading business and trade publications, and he is a sought-after speaker on subjects related to client relationships and branding.
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Most Helpful Customer Reviews
10 of 10 people found the following review helpful
Helping your clients meet objectives is one thing but showing your clients relentless leadership is completely different. Sebastian's personal experiences and touch of practicality left me with actionable ideas that I can use on a daily basis. Anyone who works with clients in any capacity will benefit from reading "Tell Your Clients Where to Go!". There are only a handful of "must read" books out there, and this is absolutely one of them!
9 of 9 people found the following review helpful
Hi. I'm the author. I just want to provide a little more perspective on what you will find in this book. And I invite you to visit the accompanying website [key in book title] to learn more about the book and see what dozens of industry leaders have to say about it - including JOHN E. PEPPER, Chairman of the Board, The Walt Disney Company (Retired Chairman and CEO, Procter & Gamble).
The business world is becoming more complex and competitive. As a result, clients are under growing pressure from their management, boards of directors and shareholders to deliver results. More than ever clients need their various marketing and communications agencies to be more than "service" providers; clients need consultative business partners who help them meet increasingly difficult demands. Unfortunately, industry surveys indicate that clients are increasingly dissatisfied with the level of partnership behavior they feel their agencies are exhibiting. Consequently, clients fire their agencies and client service careers suffer.
If you want to captivate your clients and catapult your career, this book is for you. It is relevant to any industry, but invaluable for people who work in marketing and communications. While it is primarily intended for account people, this book is perfectly appropriate for anyone who is the least bit client facing in their role. If you engage with clients to any degree you have an impact on the perceptions they form of your agency - and, thus, on the quality of the partnerships your agency builds with them.
I did not write this book to become rich. In fact, all of my income is donated to charities in need. I simply love coaching and training. I have been successful in my career by being passionate and proactive - and I want to show you how you can, too!
The business world is becoming more complex and competitive. As a result, clients are under growing pressure from their management, boards of directors and shareholders to deliver results. More than ever clients need their various marketing and communications agencies to be more than "service" providers; clients need consultative business partners who help them meet increasingly difficult demands. Unfortunately, industry surveys indicate that clients are increasingly dissatisfied with the level of partnership behavior they feel their agencies are exhibiting. Consequently, clients fire their agencies and client service careers suffer.
If you want to captivate your clients and catapult your career, this book is for you. It is relevant to any industry, but invaluable for people who work in marketing and communications. While it is primarily intended for account people, this book is perfectly appropriate for anyone who is the least bit client facing in their role. If you engage with clients to any degree you have an impact on the perceptions they form of your agency - and, thus, on the quality of the partnerships your agency builds with them.
I did not write this book to become rich. In fact, all of my income is donated to charities in need. I simply love coaching and training. I have been successful in my career by being passionate and proactive - and I want to show you how you can, too!
6 of 6 people found the following review helpful
Tell Your Clients Where to Go! is a practical guide for people in any service industry to become invaluable partners for their clients. Todd provides very tangible examples of how to be more passionate and proactive when it comes to your clients' business. This book goes beyond the content of so many other books like it by not only telling you what to do, but how to do it right.
6 of 6 people found the following review helpful
By L. Binns
What a tremendous GIFT this book is...and it comes wrapped so beautifully too...following the sage advice contained within. It is concise, practical, provocative and oozing with the passion that Todd obviously has for his craft. This little gem should be required reading for everyone in a client facing position...or even considering this role as a career. And for clients that might be struggling with an "agency relationship"...this might just be the perfect diagnostic tool to help turn it around before filing those divorce papers. Todd could have a second career in "agency/client couples counseling."
5 of 5 people found the following review helpful
Designers, art directors and creative directors will also benefit by reading Todd Sebastian's "Tell Your Clients Where To Go". Fully understanding your client's needs, wants, goals and challenges is the key to producing great creative. Being able to produce beautiful designs or develop intriguing copy is one thing...being a partner with your client, knowing how to sell your ideas and contributing strategically is what will catapolt your career. This is a "must read" for any creative team.
5 of 5 people found the following review helpful
By Doug Stuckey
I am a marketing veteran, and I can tell you, if P&G is your client and you want to be viewed as top account talent, just follow Sebastian's advice to the letter! There is no doubt the same would be true with any client.
This is a thorough and systematic review of the important traits that will lead to fully meeting and exceeding client expectations.
This is a thorough and systematic review of the important traits that will lead to fully meeting and exceeding client expectations.
5 of 5 people found the following review helpful
Todd brought it home in the first sentence of his introduction, "The word 'service' reeks of reactive behavior. Someone asks for something and someone else responds by filling the request."
He's so right. That's a "ho-hum" service attitude prevalent in today's business world. I've been on both sides of the fence, as a client and a business service provider. Anyone can fix the client's problem ... but do you retain them as a client ... and one who refers you to others?
Exceeding your clients' expectations is not always easy, but in "Tell Your Clients Where To Go!" Todd offers novice and expert alike, new insights into client relationships to keep 'em coming back.
He's so right. That's a "ho-hum" service attitude prevalent in today's business world. I've been on both sides of the fence, as a client and a business service provider. Anyone can fix the client's problem ... but do you retain them as a client ... and one who refers you to others?
Exceeding your clients' expectations is not always easy, but in "Tell Your Clients Where To Go!" Todd offers novice and expert alike, new insights into client relationships to keep 'em coming back.
5 of 5 people found the following review helpful
Todd's "Tell Your Clients Where to Go" demonstrates how to create and nurture a win-win strategic partnership with a client organization. Most similar publications or training sessions are heavy in theory, leaving a lot to desire in terms of providing a pragmatic roadmap to success. Todd avoids falling into this trap by pulling many real-life examples from his personal experience, and brings successful, strategic client management within reach of all client-facing professionals.
Most Recent Customer Reviews
5.0 out of 5 stars
A Terrific Manual for Everyone in Marketing Services Client Leadership
This is one of those rare books that you may end up using so often that you need to buy a replacement copy down the road - whether you're just starting out in Client Service or... Read more
Published 23 days ago by dana m. arrasmith
5.0 out of 5 stars
A Must-Read
Todd's book is a must-read for anyone in the agency/client service sector. Tell Your Clients Where to Go! is equal parts strategic insights and practical guidance. Read more
Published 18 months ago by AB
5.0 out of 5 stars
Outstanding Invaluable Insight!!!
I thoroughly enjoyed this book! It stresses the importance of leading & partnering with your clients to success vs servicing them. Read more
Published 21 months ago by Rhonda Bailey
5.0 out of 5 stars
Important advice to rise above "order-taker" status and LEAD
As a director in a mediamarketing agency, my first thought when I picked up this book was, "This will be a great time-saving way to train our junior team members. Read more
Published on February 19, 2011 by Alison Lang Hickey
5.0 out of 5 stars
Love this book!
I love "Tell Your Clients Where to Go." As someone who is still relatively new to the advertising industry, reading this made me quickly feel like "one of the team. Read more
Published on February 2, 2011 by B. Burrowes
4.0 out of 5 stars
Extremely useful for raising your game
At first glance I found this book sensible yet simplistic - organized into only 3 sections, with straightforward skills and tips and even a few that were all too obvious (be... Read more
Published on January 26, 2011 by Jeff G.
5.0 out of 5 stars
A great book that delivers exactly what it promises
This book is a great read. While I have been in the business for quite some time, I learned a few new things myself - actionable advice not just theories. Read more
Published on January 25, 2011 by Walter Schulte
5.0 out of 5 stars
Todd's approach cuts through the clutter!
What a great tool Todd has created that every organization should read and use. Whether you are new to client interaction or consider yourself a veteran in the business, Tell Your... Read more
Published on January 24, 2011 by Kenn
5.0 out of 5 stars
A must-read for anyone in a client facing role
Tell Your Clients Where to Go! is a great read for anyone in a client facing role. A helpful introduction for a recent college grad, or a timely refresher for the more seasoned... Read more
Published on January 24, 2011 by Amy G.
4.0 out of 5 stars
Re-energizing and Refreshing
I have several client/service relationship books and "Tell Your Clients Where To Go!" is the best, straight-forward, keep-it-simple book I own. Read more
Published on January 24, 2011 by Jennifer McGraw-Thompson
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