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Tell Your Clients Where to Go! A Practical Guide to Providing Passionate Client Leadership
 
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Tell Your Clients Where to Go! A Practical Guide to Providing Passionate Client Leadership (Paperback)

by Todd Sebastian (Author)
5.0 out of 5 stars See all reviews (25 customer reviews)

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Frequently Bought Together

Tell Your Clients Where to Go! A Practical Guide to Providing Passionate Client Leadership + The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition + Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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Editorial Reviews

Product Description
TELL YOUR CLIENTS WHERE TO GO! is ideal for client-facing professionals who want to captivate their clients and catapult their careers. The perspective is relevant to any industry, but indispensable for people in marketing and communications agencies. This book also provides valuable perspective for clients. Not only will it help them interact with their agencies, but it will guide them to more passionately and proactively lead their own clients including their managers, trade customers and consumers. For agency people and clients alike, this book is a perfect training tool for new professionals and a great refresher course for experienced practitioners.

About the Author
Todd Sebastian is vice president, client leadership at dunnhumby, the world s leading consumer insights consultancy. He was previously at Interbrand, an Omnicom branding agency. He joined as vice president, group account director and was later promoted to chief account officer of the Cincinnati office then executive director of North America. Todd also held senior-level positions in the advertising industry after starting his career in brand management at Procter & Gamble. He has been recognized in the Who s Who in Greater Cincinnati Advertising, PR & Design and featured numerous times in the Cincinnati Business Courier and other business and trade publications.

Product Details

  • Paperback: 192 pages
  • Publisher: Infinity Publishing (September 10, 2008)
  • Language: English
  • ISBN-10: 074144903X
  • ISBN-13: 978-0741449030
  • Product Dimensions: 8.5 x 5.4 x 0.5 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars See all reviews (25 customer reviews)
  • Amazon.com Sales Rank: #26,827 in Books (See Bestsellers in Books)

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    #40 in  Books > Business & Investing > Industries & Professions > Customer Service

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Customer Reviews

25 Reviews
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Average Customer Review
5.0 out of 5 stars (25 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
7 of 7 people found the following review helpful:
5.0 out of 5 stars An absolute must-read book!, September 25, 2008
By D. Westendorf (Cincinnati, OH USA) - See all my reviews
(REAL NAME)   
Helping your clients meet objectives is one thing but showing your clients relentless leadership is completely different. Sebastian's personal experiences and touch of practicality left me with actionable ideas that I can use on a daily basis. Anyone who works with clients in any capacity will benefit from reading "Tell Your Clients Where to Go!". There are only a handful of "must read" books out there, and this is absolutely one of them!
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7 of 7 people found the following review helpful:
5.0 out of 5 stars Taking service to the next level, September 23, 2008
Tell Your Clients Where to Go! is a practical guide for people in any service industry to become invaluable partners for their clients. Todd provides very tangible examples of how to be more passionate and proactive when it comes to your clients' business. This book goes beyond the content of so many other books like it by not only telling you what to do, but how to do it right.
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7 of 7 people found the following review helpful:
5.0 out of 5 stars Should be required reading for account leaders and clients..., September 17, 2008
What a tremendous GIFT this book is...and it comes wrapped so beautifully too...following the sage advice contained within. It is concise, practical, provocative and oozing with the passion that Todd obviously has for his craft. This little gem should be required reading for everyone in a client facing position...or even considering this role as a career. And for clients that might be struggling with an "agency relationship"...this might just be the perfect diagnostic tool to help turn it around before filing those divorce papers. Todd could have a second career in "agency/client couples counseling."
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Most Recent Customer Reviews

5.0 out of 5 stars A must-have if you work with clients
Todd shares great advice on how to truly partner with clients to become a client leader, and not just an "order taker." This is a great read! Read more
Published 4 months ago by Elliot Campbell

5.0 out of 5 stars Great practical advice
While the focus is on ad agency reps, the advice is excellent for anyone who deals with clients on an ongoing basis. Read more
Published 5 months ago by Chuck Lasker

5.0 out of 5 stars MUST READ!!! Create & capture value with passionate leadership, service, & relationships! Revitalize + energize with action!
Todd just "gets it"! He understands the importance of building relationships, sustainability strategies, being consumer driven, and community. Read more
Published 5 months ago by Brian Siegel

5.0 out of 5 stars Raises the bar for agency Account and Creative leaders
"Tell Your Clients Where to Go" is an invaluable resource and read...highly relevant for those in the agency world, whether as an Account or Creative leader. Read more
Published 6 months ago by Ann Kostopanagiotou

5.0 out of 5 stars Great Job Seeker Book w/ Great Multiple Application Techniques
Mr. Sebastian shows amazing savvy and passion for improving brands and people. The book is an excellent tool for coaching "professionals in transition" (which I have done for... Read more
Published 7 months ago by Garth Peterson

5.0 out of 5 stars Pracitcal guide to succeeding with clients
Tell Your Clients Where to Go! is an invaluable resource for individuals that want to improve their relationships with their clients. Read more
Published 8 months ago by Allen Zink

5.0 out of 5 stars Leadership on Paper!
Leadership on Paper! Years ago, I took a course at P&G called "Leadership on Paper", which changed the way I approached writing and produced dramatically different results. Read more
Published 8 months ago by Steve Ferro

5.0 out of 5 stars Not just for the "account side"
Designers, art directors and creative directors will also benefit by reading Todd Sebastian's "Tell Your Clients Where To Go". Read more
Published 8 months ago by John L. Walsh

5.0 out of 5 stars Sebastian literally "writes the book" on winning with clients
I am a marketing veteran, and I can tell you, if P&G is your client and you want to be viewed as top account talent, just follow Sebastian's advice to the letter! Read more
Published 9 months ago by Doug Stuckey

5.0 out of 5 stars Required reading for creatives!
Tell Your Clients Where To Go! is required reading for creatives or anyone in the agency world. Whether you have daily contact with clients are not, Todd Sebastian gives very... Read more
Published 9 months ago by Claudia E. Sandman

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