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Close Like the Pros: Replace Worn-Out Tactics With the Powerful Strategy of Interactive Selling (Paperback)
by Steve Marx (Author)
Key Phrases: key takeaways from this chapter, interactive selling, contracting expectations, Supplier City, Raging River Rapids (more...)
  4.8 out of 5 stars 12 customer reviews (12 customer reviews)  

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Editorial Reviews
Book Description
The time pressures today on salespeople and clients are out of control. Sellers react in two ways that undermine their effectiveness.

In a misguided effort to save their prospects' time, salespeople take on more of the work, shoulder more of the burden themselves. And they turn proposals around with lightning speed, delivering the complete package on the second call.

That's handoff selling. The salesperson does all of her work first, hands off the proposal to the prospect as if it were a baton in a relay race, and then the prospect begins his work, the detailed consideration of this and other proposals.

That's not how the pros close! Author Steve Marx reveals how the most accomplished professionals actually do big deals and create long-lasting client relationships. They merge selling and buying into a single process--interactive selling. It's a process anyone can learn and any company can adopt.

Close Like The Pros is not another re-hash of sales basics--the basics in this book are the ones missing from every other book on the shelf.

Close Like the Pros :

* Is targeted at business-to-business salespeople who sell tailored solutions and seek long-term relationships--and to anyone who has a Big Idea to sell in the workplace.

* Weans salespeople from the dangerous fiction of the two-call close, which causes them to lose control, lose influence, and lose business.

* Gives salespeople the tools they need to activate the buying process as soon as the selling process begins--and to keep the selling process alive until the decision is ready.

* Shows salespeople how to invest more time with prospects likely to buy and less with those who aren't.

* Changes the language of selling, introducing the reader to real-life practices including half-baked ideas, homework assignments, molehill decisions, trial balloons, and more.

With interactive selling, the prospect helps improve the proposal, and the proposal helps improve the prospect! It's 21st century high-engagement selling and buying.

For more information and a free download of Chapter 1--and to take a free self-assessment of whether you're already an interactive salesperson--visit InteractiveSelling.com.

From the Back Cover
Praise for Close Like the Pros:


"The reason I'm endorsing this book is because it presents an alternative to a losing strategy--giving a proposal and begging or waiting for a response. Presented here is a fresh look at what you can do to collaborate and partner with prospective customers rather than bid against your competitor. You're already losing millions of dollars in unaccepted proposals. Why don't you invest your lunch money in this book? The answers will not only startle you, they will help you."

--Jeffrey Gitomer, author of The Little Red Book of Selling


"This stuff just flat works. There's no trickery, no fancy two-step. Interactive Selling respects the client and involves the client. Salespeople at our 23 television stations are building profitable long-term relationships doing business this way. You will, too."

--Jim Zimmerman, CEO, Media General Broadcast Group


"Today, every organization is complex with lots of cooks stirring the broth. To make deals happen, we needed to herd the cats at both Yahoo! and our clients toward consensus. Steve Marx taught me, and this book will teach you, how to reach the Big Yes by earning yes after yes for all the pieces, parts, and people."
--Jon Schwartz, former VP International Sales, Yahoo! Inc.


"Marx has amazing insights--and rare common sense--about the collaborative-selling process. He clearly and quickly articulates smart selling practices you can put into action tomorrow morning. For high-performance professionals, this is the definitive work on customer engagement."

--Patrick Sbarra, President, New Creature, Inc., Bentonville, AR


"Read this book the first time and it will change the way you look at the sales process forever. Keep this book at your desk for easy reference and watch your sales skyrocket."

--Mark Wiskup, author of Presentation SOS--From Perspiration to Persuasion in 9 Easy Steps and The IT Factor--Be the One People Like, Listen to, and Remember


"This book is long overdue! Closing--redefined for the 21st century. Anyone can add these interactive selling practices and truly start closing like the pros... highly engaged clients, bigger deals, more repeat business."

--Dr. Tony Alessandra, author of Collaborative Selling and The Platinum Rule


"I wish this book had been available when I started my selling career! Close Like the Pros sees selling a whole new way, and pushes our profession forward--way forward. Interactive Selling has been instrumental in raising the performance of our 300 salespeople, and it can do the same for your sales staff."

--John Hayes, President, Corus Radio Canada

See all Editorial Reviews


Product Details
  • Paperback: 222 pages
  • Publisher: Career Press (April 15, 2007)
  • Language: English
  • ISBN-10: 156414934X
  • ISBN-13: 978-1564149343
  • Product Dimensions: 8.2 x 5.2 x 0.7 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars 12 customer reviews (12 customer reviews)
  • Amazon.com Sales Rank: #99,640 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Also Available in: Hardcover  |  All Editions

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