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Cloud Surfing: A New Way to Think About Risk, Innovation, Scale, and Success (Social Century) Hardcover


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Product Details

  • Series: Social Century
  • Hardcover: 256 pages
  • Publisher: Bibliomotion (May 22, 2012)
  • Language: English
  • ISBN-10: 1937134091
  • ISBN-13: 978-1937134099
  • Product Dimensions: 9.1 x 6.1 x 0.9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #769,748 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Cloud Surfing artfully captures the first major megatrend of our century and shows us a world where hyperconnectivity is the new norm. The extraordinary access to new connections that the cloud enables will have a profound effect on how we scale our businesses and manage our people, processes, and technology." (Andy Zynga, CEO, NineSigma)

 

"Tom Koulopoulos is the prognosticator of cloud-based computing, and Cloud Surfing is his crystal ball! Here he has truly captured the implications of the cloud and the way it is transforming the way we work, live, and learn. His insights into growing accessibility and the collaborative power of real–time connectivity to information and resources is an exciting and invigorating journey." (David DeHaven, Dean, School of Info Systems/Technology Kaplan University)

 

"Tom does it once again with his new book Cloud Surfing. Entertaining, educational, and a perspective changer." (Carlos Dominguez, SVP Cisco Systems and The Tech Nowist)

 

"Cloud computing often sounds like a marketing gimmick for IT managers looking to save money on their server farm. In this insightful book, Koulopoulos shows us why that perception is wrong. He lays out a compelling case for what cloud computing is, how it is changing our lives today, and what we can expect in the future — as our access to information, personal relationships, and the businesses we run are transformed in the cloud." (Myers Dupuy, President cbanc)

About the Author

Thomas Koulopoulos is the founder of the Delphi Group, which for 20 years has been providing thought leadership to global organizations on the intersection of business and technology. Named one of the industry’s most influential information management consultants by InformationWeek magazine, he is a recognized author on the subject, frequently appearing in national and international print and broadcast media, including BusinessWeek, the Wall Street Journal, Forbes, The Economist, CNBC, CNN, and NPR. Tom is the author of eight previous books, including The Innovation Zone and Smartsourcing. Said the late Peter Drucker, “Tom’s writing makes you question not only the way you run your business but the way you run yourself.” For the past two decades, his works have introduced core industry concepts, frameworks, and vernacular, such as the Single Point of Access, Touch Points, Digital Control Rooms, Corporate IQ, and Smartsourcing, all of which are widely used today. He expects Cloud Surfing to join the ranks. Visit him at www.TomKoulopoulos.com.

James Champy is a leading global authority on the management issues surrounding business reengineering, organizational change, and corporate renewal. He is the best-selling co-author of Reengineering the Corporation.

More About the Author

If you're looking for details go to my web page at http://www.tkspeaks.com

If you want the essentials here they are:

About me:
I've spent 30 years living at the intersection of busines and IT, from tech junky to Inc. 500 CEO to senior leader for a $2Billion company. These experiences have developed my core competency in writing and speaking on the social, organizational and human impact of technology. However, I'm not a technology bigot. I believe strongly in the importance of leadership, core behaviors, organizational and cultural values in leveraging technology. The real opportunities and challenges for organizations, and in life, are tied directly to understanding human behavior and culture.

I'm not a Luddite, but....
... I have a 1920's L C Smith Corona, a 1940's Graflex, and an original Nuremberg Chronicle (CIRCA 1493) on display in my library - all to remind me that our generation has no monopoly on great ideas.


About my writing:
- It's about people. I focus on the human condition first and foremost.
- It's about the context of change. No problem or solution is entirely new. There is always a historical precedent that we can use to guide our thinking.
- It's based on experience and practical observations. Dogma is fun but you can't feed yourself with it.
- It's about simplicity. I believe that even the most complex ideas can be made simple. The simpler they are the more likely they are to empower people to apply them.

Customer Reviews

4.7 out of 5 stars
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He has gone from good to great in his writing style, which is much the way he speaks.
Judith L. Glick-smith
If you are looking for a book that will stretch your thinking and help you uncover new ways of doing business then Cloud Surfing is a must read.
Travis
And to see things that most business people don't If you want to stay relevant, not left behind, please read this book.
D Cross

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Nathaniel on June 6, 2012
Format: Hardcover Verified Purchase
I have been getting involved with "cloud" issues in my career for the last couple of years. What I had struggled to find is something that I can pass on to executives to explain what it means from the a business perspective -- the impact it has on competitive strategy, on go-to-market plans, on partner and customer collaboration, etc.

Everything has either been so tech-oriented as to be irrelevant to an executive audience (and frankly most of that I have read on the techie front reads like it was written by a junior copywriter their first year out of school) or it is so high level and puffy with cliche cloud metaphors like "the cloud is going to rain on your parade, can you find the silver lining..."

In contrast, this is the first book I have seen which goes beyond the cliche metaphors, beyond stating the obvious (yeah the Internet continues to change everything, let's move on) yet stays above the fray of data center virtualization and other yawners -- and actually delivers tangible, relatable and actionable information.

The chapter on 'Cloud Economics' is something you can hand to any business executive and get their attention, and understanding. But 'Innovation in the Cloud' is a really a useful primer for understanding and explaining how cloud as a concept and as a collective set of capabilities really can transform business. The bottom line, if your goal is to understand where this is all going (cloud, mobile, social, post-PC interweb, et al.) and you're looking for more concrete info than how to configure a VMware virtual farm, then I highly recommend this book.
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7 of 8 people found the following review helpful By Judith L. Glick-smith on June 10, 2012
Format: Hardcover
I have been reading Thomas Koulopoulos' books since 1997. Each successive book has built on the previous in an evolution of thought and, yet, each appears as fresh and new, as if it was the "ah-ha!" moment of the previous iteration of what was running through Tom's brain at the time. Tom is NOT one of those authors-of-business-books who writes the same book over and over. He has gone from good to great in his writing style, which is much the way he speaks. (If you have never heard him, go to [...].) His message is elegant, intelligent, thoughtful, logical, and rings true. I have enjoyed watching--and participating--in this amazing process of evolution. "Cloud Surfing: A New Way to Think About Risk, Innovation, Scale, and Success" does not disappoint in this regard. As the technology and human behavior changes, Tom's vision advances.

To begin with, "Cloud Surfing" is a wonderful primer on how economics has evolved over the last 150 years. However, Tom points out that we can no longer rely on the lessons of the past to predict the future. The cloud represents a place and time we have never before experienced. We do not know the full impact the cloud will have on the world. To illustrate this paradigm shift, Tom asks hard and thoughtful questions, such as, "What if the context changes?...What if all fears you have today about the way in which the Internet can create risk were eliminated, while all the ways that the Internet creates value were increased?" What if, indeed!

The world is becoming hyperconnected where all systems--economic, social, political, and individuals--are linked together and, most importantly, influencing each other in one big Gordian Knot of complex communities. The number of connections is increasing exponentially daily.
Read more ›
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2 of 2 people found the following review helpful By Michele Gossmeyer on May 27, 2012
Format: Hardcover
Tom Koulopoulos brings energy and enthusiasm to every subject he explores. Cloud Surfing takes the cloud concept to a new level - whether you consider yourself a cloud novice or an expert, there is value in this read. Similar to "The Innovation Zone", Tom challenges you to think in new ways and helps you stretch your mind far beyond traditional concepts. Tom's interest and ability to share his knowledge coupled with his quest to learn from others shows through yet again in this book. I recommend adding Cloud Surfing to your collection for valuable education, reference, motivation, idea generation and just plain good reading. I started with Tom's idea to "rummage about" the book, but find myself not wanting to miss any of it, so I'm headed back to the beginning for the cover to cover approach. Tom ends with "see you in the cloud"' and I'm far more excited about the journey now!
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Format: Kindle Edition with Audio/Video Verified Purchase
This is one of those books that can really open your eyes to the amazing future and the style and depth of subject matter from the author is enlightening. I highly recommend this book to tech people in addition to investors who want to figure out the great technologies of tomorrow. Awesome stuff !!!
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Format: Hardcover
I am spoiled by having met Tom (we share the same publisher), but he is just as infectious, engaging, intelligent and insightful on these pages as he is in person.

This is not really about about "what" so much as "why"; not so much what to do as how to think. Tom takes a needed step beyond the obvious and goes deep into a subject that would leave most non-techs gasping for air. However, remarkably, he creates a real context around large-scale societal and economic change that will make you lean back and seriously consider the implications for how you lead your business. Your understanding of strategy, risk, invention, collaboration will change before you come close to the last page.

Dispensing with jargon and IT-eliteism, he brings The Cloud down to earth and helps you think more deeply about the tectonic changes that are occurring.

Fresh, smart, relevant.
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