is for any professional who wants to create content that people will actually care about...put this on your short-list."
Kristina Halvorson, author of Content Strategy for the Web
"Clout is worth adding to your book list. But don't limit it to just C-level suite executives or the design team. In order for content to influence, it needs to have complete buy-in from those who will be on the front line." --CMS Wire
"An amazing book for digital content marketing and content strategy practitioners." --Joe Pulizzi, co-author of Get Content, Get Customers
From the Author
More people than ever are using websites to help them make decisions. That means your web content is a huge opportunity to influence people. My goal with this book is to help you make the most of that opportunity.
I wrote this book with interactive, content, and creative strategists top of mind. But, anyone who touches web content will benefit from it. I explain principles of influence without jargon so that marketers, public relations specialists, user experience designers, web writers, technical communicators, product managers, developers, and other interactive professionals can understand. To bring the principles to life, I included hundreds of examples and many case studies.
Our websites are undergoing huge changes. They're becoming mashups of media, marketing, data, and more. To help you adapt, I explain how to plan, evaluate, and adjust your web content. I also give a glimpse into the future that is quickly becoming now.
I can't wait to hear how you apply these principles and transform your web content into a source of clout.