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Co-Opetition + The Art of Strategy: A Game Theorist's Guide to Success in Business and Life + Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life (Norton Paperback)
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Product Details

  • Paperback: 304 pages
  • Publisher: Currency Doubleday; 1 edition (December 29, 1997)
  • Language: English
  • ISBN-10: 0385479506
  • ISBN-13: 978-0385479509
  • Product Dimensions: 9.2 x 6.2 x 0.8 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (63 customer reviews)
  • Amazon Best Sellers Rank: #115,795 in Books (See Top 100 in Books)

Editorial Reviews

From Library Journal

Losing and winning are two extremes by which businesses are often measured. Brandenburger (Harvard Business Sch.) and Nalebuff (Yale Sch. of Management) argue that most businesses and their transactions lie somewhere between the two poles. Their liberating message is that your competitor does not have to fail for you to win. Conversely, you don't have to fail either. Your failure, in fact, can hurt your competitor. It is better, the authors assert, to have both cooperation and competition. Game theory requires drawing a representation of one's customers, suppliers, competitors, and complementers. In this strategy of business as a game, the rules, players, tactics, and scope can be changed to the individual's advantage. The authors present complicated cases to illustrate their points. The writing is usually solid, but the authors went to the well too many times with some of their examples. A little variety in illustrating their ideas would have been welcome. Such minor shortcomings aside, this title is recommended for all academic libraries.?Randy L. Abbott, Univ. of Evansville Libs., Ind.
Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Booklist

Management and organizational theorists are continually investigating new models to explain organizational behavior. Traditionally, competition has often been a component of those models, but now researchers are looking at other behaviors and using theories from other fields of study. James Moore recently proclaimed The Death of Competition (1996) and put forth a complex model based on natural ecosystems that emphasizes symbiotic, cooperative relationships. Now Brandenburger and Nalebuff, academics from the Harvard Business School and the Yale School of Management, respectively, also suggest that business strategy in today's global environment must combine competition and cooperation, but they employ mathematical game theory to make their argument. David Rouse --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

Very well written and the case studies make the book flow very well.
Amazon Customer
Co-opetition is the use of both co-operation and competition in an effort to better your business.
David Merkel
If you are a game theory enthusiast, you'll be a big fan of this book.
Auren Hoffman

Most Helpful Customer Reviews

52 of 53 people found the following review helpful By A Customer on March 11, 2003
Format: Paperback
Just out of college I was very enthusiastic to use game theory to solve business problems. But never found a way to use it. That was forty years ago. This is the first book that transforms a wonderful theory into something you can apply. The three key concepts are the "value net", PARTS and role-playing. The value net is a simple model of the players to consider. Not just your business and your client, but also the competitors, suppliers and complementors (a complimentor adds value to your product like mustard to hot dogs). PARTS are five ways to look at the game. P from players-who are they; may be add new ones, A from Added Value- how much value do you add to the game, if any, R from Rules-can the rules be changed, T from tactics, and S from Scope- making the game bigger. With role-playing I refer to putting yourself in the shoes of all the other players. How do they see the game? The book contains many practical examples. Some of these do not require game theory to think of them but without game theory you would never see all the interesting options. The book also has "spiritual" content. It shows how to find "win-win" theories and avoid price wars that are "lose-lose".Very worthwhile.
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19 of 19 people found the following review helpful By Burcu Civelek Yuce on May 14, 2004
Format: Hardcover
First of all I should state that this book is the kind that will make you ask yourself "Why have I not read it before?"! I strongly recommend it and shortly I will try to explain whom I recommend it and why.
In fact, we are not talking about some recent business book, and therefore the potential reader should not expect to see very recent cases as support to arguments discussed. But still, the issues are very systematically, clearly and simply explained, although the examples that are used to support the arguments are "old".
I met this "potential classic business book" (or maybe already a "classic business book") as I began to be interested in game theory. Therefore I can easily declare that "Co-opetition" is very appropriate for a person who would like to see solid, practical and especially business-oriented application areas of game theory. With this book, a "101 game theorist" can try and improve herself easily. But on the other hand, this doesn't mean that the only target readers of the book are the ones that are interested in game theory. The authors have achieved to develop and illustrate practical recommendations for business world by utilizing game theory concepts. So anyone who is business life will benefit from the concepts for sure.
The language and the methods of explanation are very clear, far from being complicated and straightforward. The authors have supported all the major concepts and conclusions by using real-life examples. This way, the reader has more "reasons" to learn and remember the arguments discussed throughout the book. The logical order and the simple modular approach used to lead the discussions also help the reader understand everything explained easily.
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9 of 9 people found the following review helpful By Lisa Spellman on December 2, 1999
Format: Paperback
Co-Opetition by Adam M. Brandenburger and Barry J. Nalebuff focuses on using competition to create a bigger market for the industry and for the individual company. It is an interesting approach to building win-win growth opportunities. The PARTS concept is an easy to remember idea that has been successful in several sited examples. Co-opetition discusses viable ideas that should be considered, particularly the "Pay me to play" suggestion. If the strategist carefully considers all options in the "big picture", they would undoubtedly use one or several of the ideas presented in this book. This book serves as a reminder manual when developing strategy.
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6 of 6 people found the following review helpful By Anand Gulati on February 8, 2006
Format: Paperback Verified Purchase
I was given this book to read by a Professor when i was doing a Masters Program, upon asking him that i want to know and read a little about Game Theory. Well i liked this book so much that i went online and a bought a copy of my own.

Although, this book was first published in 1996 and for what i reason that i am unable to comprehend is not available with all that ease in book stores. But it was an easy find on Amazon.Com.

This book is ideal for someone like me who saw the movie " A beautiful Mind" and was intrigued by what the main character was doing in the first half of the movie, when he uses Game Theory to come out with a result as to how they can all win without anyone actually losing.

What this book does for a student of Business is, it tells you with Umpteen real world examples; how to make use of game theory in business.

Their easy explanation of and the coining of the term 'The Value Net' is a prime example of what they have done in this book.

All in All, a very good read for everyone, I would highly recommend it to anyone, simply because it is easy to understand and tackles a complicated subject with ease.
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5 of 5 people found the following review helpful By Karl Jankensgard on March 27, 2001
Format: Paperback
This book applies game theory on business and does so extremely well. I think game theory is clearly the way to approach the subject of strategy, because regular "corporate" and "business" strategy literature seems only loosely connected to actual strategic thinking. Game theory, on the other hand, is an actual theory for thinking strategically. No-one should probably even refer to himself or herself as a strategist without being literate in game theory.
The authors do a wonderful job laying out the principles. They introduce and give a thorough treatment of the concept of complementarity ("making the pie grow"), which is bound to make you a better strategist. What I also liked in this book is the notion that the best way of increasing profits is often not to play the game well but to actually change how the game is played. Reading about this really gives your mind a jump-start.
PARTS refers to the strategic levers of a game, that is the dimensions across which the game of business can be analyzed and changed (to your advantage of course). The book is filled with case studies where the principles can be seen at work. Co-opetition is simply great value for money.
If, after reading this book, you feel like digging further into game theory (there's a good chance you will) I recommend Games of Strategy by Dixit, which is a superb introductory book.
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