Co-Opetition Audio [Audio Cassette]

Adam M. Brandenburger (Author)

Book Description

Publication Date: 1996

Four Audio Cassettes from authors afiliated with Harvard Business School and Yale School of Management. Co-opetition discusses a revolutionary mindset that combines competition and cooperation and the game theory strategy that's changing the game of business.

Product Details

• Audio Cassette
• Publisher: Bantam Doubleday Dell Audio Publishing; 1st edition (1996)
• Language: English
• ISBN-10: 0553476742
• ISBN-13: 978-0553476743
• Product Dimensions: 7 x 4.1 x 1.2 inches
• Shipping Weight: 6.7 ounces
• Average Customer Review: 4.5 out of 5 stars  See all reviews (54 customer reviews)
• Amazon Best Sellers Rank: #2,335,552 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

38 of 39 people found the following review helpful:

5.0 out of 5 stars Creating better strategies using game theory, March 11, 2003

By 

A Customer - See all my reviews

This review is from: Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That's Changing the Game of Business (Paperback)

Just out of college I was very enthusiastic to use game theory to solve business problems. But never found a way to use it. That was forty years ago. This is the first book that transforms a wonderful theory into something you can apply. The three key concepts are the "value net", PARTS and role-playing. The value net is a simple model of the players to consider. Not just your business and your client, but also the competitors, suppliers and complementors (a complimentor adds value to your product like mustard to hot dogs). PARTS are five ways to look at the game. P from players-who are they; may be add new ones, A from Added Value- how much value do you add to the game, if any, R from Rules-can the rules be changed, T from tactics, and S from Scope- making the game bigger. With role-playing I refer to putting yourself in the shoes of all the other players. How do they see the game? The book contains many practical examples. Some of these do not require game theory to think of them but without game theory you would never see all the interesting options. The book also has "spiritual" content. It shows how to find "win-win" theories and avoid price wars that are "lose-lose".Very worthwhile.

12 of 12 people found the following review helpful:

5.0 out of 5 stars A must-read for sure, May 14, 2004

By 

Burcu Civelek Yuce (Istanbul, Turkey) - See all my reviews

This review is from: Co-Opetition (Hardcover)

First of all I should state that this book is the kind that will make you ask yourself "Why have I not read it before?"! I strongly recommend it and shortly I will try to explain whom I recommend it and why.

In fact, we are not talking about some recent business book, and therefore the potential reader should not expect to see very recent cases as support to arguments discussed. But still, the issues are very systematically, clearly and simply explained, although the examples that are used to support the arguments are "old".

I met this "potential classic business book" (or maybe already a "classic business book") as I began to be interested in game theory. Therefore I can easily declare that "Co-opetition" is very appropriate for a person who would like to see solid, practical and especially business-oriented application areas of game theory. With this book, a "101 game theorist" can try and improve herself easily. But on the other hand, this doesn't mean that the only target readers of the book are the ones that are interested in game theory. The authors have achieved to develop and illustrate practical recommendations for business world by utilizing game theory concepts. So anyone who is business life will benefit from the concepts for sure.

The language and the methods of explanation are very clear, far from being complicated and straightforward. The authors have supported all the major concepts and conclusions by using real-life examples. This way, the reader has more "reasons" to learn and remember the arguments discussed throughout the book. The logical order and the simple modular approach used to lead the discussions also help the reader understand everything explained easily. Although the book is in fact a "strategy book", the reader does not have to be someone with background information on strategy. But still, if the reader already has some background in strategic analysis, then the book offers a much more beneficial and enjoyable read. On top of everything, the nice but "not-so-difficult-to-handle complexity" of game theory itself is the real pleasure of the book.

I recommend this book to college students who are to enter business life shortly, to people with active roles in strategic decision making processes of their corporations and to people who are interested in game theory but who don't want to cope with the mathematical models of it. Have a nice read...

9 of 9 people found the following review helpful:

5.0 out of 5 stars Looking at the whole market to maximize your strategy, December 2, 1999

By 

Lisa Spellman (Burbank, CA) - See all my reviews

This review is from: Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That's Changing the Game of Business (Paperback)

Co-Opetition by Adam M. Brandenburger and Barry J. Nalebuff focuses on using competition to create a bigger market for the industry and for the individual company. It is an interesting approach to building win-win growth opportunities. The PARTS concept is an easy to remember idea that has been successful in several sited examples. Co-opetition discusses viable ideas that should be considered, particularly the "Pay me to play" suggestion. If the strategist carefully considers all options in the "big picture", they would undoubtedly use one or several of the ideas presented in this book. This book serves as a reminder manual when developing strategy.