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CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs Hardcover – October 1, 2010

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Editorial Reviews

About the Author

Atlee Valentine Pope is Co-Founder and President of Blue Canyon Partners, a strategy consulting firm that helps companies grow. She has worked with clients around the world, co-authored over 40 papers, and has been a guest speaker at numerous business events. Before building Blue Canyon Partners, Atlee served in leadership roles in several start-up ventures, and was a vice president in global corporate finance with First Chicago. Atlee earned a B.A. from the University of the South, Sewanee, TN and a M.B.A. from Northwestern University's Kellogg Graduate School of Management.

George F. Brown, Jr. is CEO and co-founder of Blue Canyon Partners, where his practice allows him to contribute to solving clients' business-to-business growth challenges. Prior to Blue Canyon, George held senior leadership roles in a number of organizations, including DRI/McGraw-Hill and ICF Kaiser International, Inc., and served as the Theodore Roosevelt Professor of Economics at the U.S. Naval War College. He has published extensively in academic and business journals and testified frequently before Congress. George received his M.S. in Industrial Administration and his Ph.D. in Economics from Carnegie-Mellon University.

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Product Details

  • Hardcover: 264 pages
  • Publisher: Greenleaf Book Group Press (October 1, 2010)
  • Language: English
  • ISBN-10: 1608320537
  • ISBN-13: 978-1608320530
  • Product Dimensions: 9.3 x 6.4 x 1.2 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,474,074 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful By Bob Fish on December 23, 2010
Format: Hardcover
This is a great book for anyone in the business community. Ms. Pope knows her stuff. The book presents practical examples of how to deal with the challenges that exist in today's business climate. It's not often you find a book that is so well written and so practical at the same time.
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Format: Hardcover
There are so many Business-to-Consumer Strategy Books and so few Business-to-Business Strategy Books. And all of us in the Business-to-Business world know from painful experience just how different B2B is from B2C. CoDestiny is the first Business-to-Business strategy book that I've ever come across that lays out a very solid methodological approach to the development of Business-to-Business Strategy from stem to stern. I strongly recommend it to anyone seeking to grow their company in the business-to-business environment. It is literally a how-to text of how to create mutually winning strategies for you and your customers.
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By Donald on February 7, 2011
Format: Hardcover
I strongly recommend this book to anyone looking to improve upon their business to business relationships. This book is very well written and provides numerous case studies of companies that took the lead in their industry by employing this methodology.
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