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Coach: The A. L. Williams Story Paperback – June 28, 2006


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Product Details

  • Paperback: 321 pages
  • Publisher: Art Williams Productions; 1st edition (June 28, 2006)
  • Language: English
  • ISBN-10: 0978626605
  • ISBN-13: 978-0978626600
  • Product Dimensions: 9.8 x 7.9 x 0.9 inches
  • Shipping Weight: 2 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (57 customer reviews)
  • Amazon Best Sellers Rank: #127,351 in Books (See Top 100 in Books)

Editorial Reviews

Review

As the pastor of a growing chuch in Austin, TX, I found "Coach" to be an incredible, inspirational, and instructional book. Art shared real-life advise about overcoming adversity and doing what's right. His ability to dream big - and to challenge others to do the same - made a huge difference in this preacher's mission to change the world. --Ryan Rush

One of the most powerful books I have ever read. I could not put the book down until completely finished. --Joe M Sewell

I have always believed that your crusade was one of the 3 legs supporting the huge economic expansion which took place in the 80s and early 90s. History books will be sadly incomplete if they don't show the impact of what one man was able to do to the American economy, purely on his coaching abilities. --Robert Hamilton

About the Author

In 1967, A. L. (Art) Williams, Jr. was a high school football coach in south Georgis making $10,700 a year. He founded A.L. Williams in the 1970s and built it to the number on seller of individual life insurance in America during the 1980s. Today, Art is retired from the financial services industry.

More About the Author

In 1967, Art Williams happily lived out his dream as a winning high school football coach in Columbus, Georgia. Then One day Art learned a shocking truth- whole life insurance was a "rip-off" and inexpensive term insurance was almost never sold.

Families across America were making the same awful mistake that had devastated his own family- overpaying for a product that left them poor in the wallet and desperately underinsured. Art did something no one else before him had done- he challenged a stagnant insurance industry with a better product...and a revolutionary way of selling to families who needed help.

Possibly the most successful network marketing company of all time, Primerica was founded by Art Williams and in the process many part time school teachers, firemen and policemen became multi-millionaires doing a good thing for the families they converted from expensive whole life insurance to the better more effective term life.

Art is the guy who DID IT! Not just an author, but a business founder and his advice comes from building a major company from a "peanut" of 85 folks.

The "Coach" teaches and shares the breathtaking saga of "average-ordinary" people who teamed up to do the impossible. In the history of American business, there's never been a story quite like it.

Customer Reviews

People just worked hard... and got by.
Karen K. Hutto
A great lesson of "Coach" is that when entrepreneurial companies become corporate, they lose their way.
Michael Paulding Thomas
Great book As a Primerica Rep especially this was a very informative book and eady to read.
Maryb

Most Helpful Customer Reviews

39 of 41 people found the following review helpful By Karen K. Hutto on August 31, 2006
Format: Paperback
COACH

The A.L. Williams Story

"But I've never heard of term insurance."

"It's the oldest form of insurance - nothing more than pure death protection. Everyone in the industry knows about it, but most companies don't sell it."

"Why not?"

"Because it's so inexpensive."

One April night in 1963, a good man died of a heart attack. Just 48 years old, he left behind a wife and three children. And not much else... No will. Too little life insurance. No meaningful savings. The oldest son, Art Williams, already married with a family, watched with heartbreak as his mother struggled to raise his two younger brothers and pay the bills... alone.

A high school football coach, Art Williams didn't know anything about insurance or investments. Most people he knew - including himself - bought just enough "whole life" to cover burial expenses. Life insurance was expensive. And growing up in Cairo, Georgia, in the 1950s, nobody had much money. People just worked hard... and got by.

Then, four years after his father's premature death, a cousin introduced Art to a little-known financial concept called "Buy Term and Invest the Difference." The conversation revealed two shocking truths: Term insurance - pure "death protection - typically offered ten times more coverage than a whole life policy... for the same price. Why then did nobody own it or even know about it? The second shock: Most insurance companies offered term but rarely sold it. Why? Commissions! Term was simply too "cheap" to be profitable.

"Wait a second. For the same price I'm paying a month now for a $15,000 whole life policy, you say I could get $150,000 of term? But that's one hundred and thirty-five thousand dollars more!
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20 of 20 people found the following review helpful By Alan K. Stout on October 19, 2006
Format: Paperback
Let's see: a non-fiction story of how an Insurance industry empire was built, that also happens to be incredibly compelling and a real page-turner. Can't say I've ever seen those two combined before. But, this book is exactly that!

Starting with Art as a child, told in first-person, all the way through the sale of the company and to the present-day, this book had me in its grip. Highly recommended to: those who want more out of life; those who are entrepreneurial; those who study business, especially business success; those wanting/needing lessons in leadership. I found the first half of the book to be more compelling, as the second half seemed to spend a lot of time relaying more and more records that were racked up, and the numbers behind them. Nit-picking aside, the book was thoroughly engrossing, and I tell ya, it sure is fodder for a movie!
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11 of 11 people found the following review helpful By Sandra Merlo on March 9, 2007
Format: Paperback Verified Purchase
As a self-employed individual, I know that networking and referrals are the most effective ways to increase my business. Networking seems so simple but really is a learned skill. Al Williams is a pro. "Coach" gives a "start to finish" accounting of how it works and strongly emphasizes the old saying of "plan your work and work your plan." While I am at least 90 degrees from Williams' spiritual beliefs and political stance, those themes did not deter me from finding a lot of business-building style and posture.

Strongly recommend the book to anyone who is thinking of starting his or her own business or wondering how to improve it. Particularly valuable to those on the service trades or network marketing.
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6 of 7 people found the following review helpful By Michael Olson on September 8, 2006
Format: Paperback
The book was terrific for all types of business entrepreneurs. Anyone thinking that business is going to be easy, should read this book. Art used his coaching principals to win in football to help he and his team win in business and overcame amazing obstacles. A GREAT book at a real value in price too!
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5 of 6 people found the following review helpful By Million Dollar Momma on September 8, 2006
Format: Paperback
Doesn't matter who you are or where you come from - anyone one can relate to this book whether it's in regards to one's business life or personal life. It teaches the greatest life lesson of all - "Life will give you what you're willing to fight for -and- what you're willing to accept" READ IT TWICE AND BUY ONE AS A GIFT!!!
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6 of 8 people found the following review helpful By D. S. Campbell on September 9, 2006
Format: Paperback
This is a great story of one man who had a passion, saw a vision and took action. Great book to learn entrepreneurship activities from and to realize one person can impact thousands or millions of people in a positive way.
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1 of 1 people found the following review helpful By Raul&Christine on April 23, 2013
Format: Kindle Edition Verified Purchase
Such an inspiration to do something big! I have been wanting to read this book every since I head about A.L. Williams and seeing some of his speeches on YouTube.He can really get a crowd going!
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1 of 1 people found the following review helpful By William Boivin on October 29, 2012
Format: Paperback Verified Purchase
What an exciting and very informative book! The story of A.L. Williams is very inspirational! How he turned around an injustice to his family is amazing.
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