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Coach Yourself to Success : Winning the Investment Game Hardcover – April 13, 2005

ISBN-13: 978-0471719847 ISBN-10: 0471719846 Edition: 1st

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Product Details

  • Hardcover: 224 pages
  • Publisher: Wiley; 1 edition (April 13, 2005)
  • Language: English
  • ISBN-10: 0471719846
  • ISBN-13: 978-0471719847
  • Product Dimensions: 6.3 x 0.8 x 9.4 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #628,109 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

Over the years, Wall Street has repeatedly warned individual investors against managing their own money. This, they say, should be left to "financial professionals." The truth of the matter is that investing is manageable and you can master it on your own.

Joe Moglia, CEO of Ameritrade, knows that today's individual investors have what it takes to make their own investment decisions. All they need to tackle success is a little coaching. And if you think the CEO of one of the world's leading online brokers couldn't begin to understand the financial issues of today's investors, think again. As one of five children born to immigrant parents, Moglia knows what it's like to worry about not having enough money to get by, let alone having money to save and invest. But through hard work and dedication, first as a winning coach in the field of football and then as a leader in the world of finance, Moglia found success. Now, he wants to help you find that same success and does so by explaining the tools and resources available that allow you to construct and execute a personal investment plan that fits your needs.

Filled with in-depth insight and practical advice, Coach Yourself to Success explains the essential principles of investing. Divided into these comprehensive parts, this user-friendly guide first describes the building blocks of investing and the primary types of assets, so you can understand what they are and how they differ from the rest. You'll become familiar with:

  • Individual stocks
  • Mutual funds
  • Exchange traded funds (ETFs)
  • Bonds
  • Cash instruments
  • And more

After gaining a solid foundation in the basics, you'll put your understanding to work in Part II. Discussions of determining goals, assessing risk tolerance, allocating assets, formulating and executing investment plans, and monitoring investment performance will help you put the pieces of the investment puzzle together and create a sensible portfolio.

In turbulent financial times, the wrong advice can become extremely costly. With Coach Yourself to Success as your guide, you'll not only have a better idea of what to do—but you'll also have a far better understanding of why you are doing it.

From the Back Cover

Praise for Coach Yourself to Success

"Knowing how to make money and hold onto your money has never been easy. Joe's strategies are clear, accessible, and performance based. Joe, thanks for taking the mystery out of investing."
—Maria Bartiromo, host and managing editor of the nationally syndicated program the Wall Street Journal Report with Maria Bartiromo and CNBC's Closing Bell.

"Leave it to Joe to look out for the rest of us Joes and Joannes. Practical. Useful. Meaningful. The man who democratized trading has now leveled the playing field."
—Neil Cavuto, Vice President of FOX News Channel, host of Your World with Neil Cavuto and author of the New York Times bestseller, More than Money

"Joe Moglia has provided a coach's playbook for everyone. This is an invaluable tool for executing the right investing moves to win the game!"
—Bill Bolster, former CEO CNBC, CNBC Intl.

"If there is a parallel between football and investing, it is that to be successful you have to stick to the fundamentals. 'Coach' Joe Moglia lays out the fundamentals for you in a concise, straightforward manner. Read it and win."
—Vince Lombardi, Jr.

"Coach Joe Moglia knows the game and knows it well. His clearly written book is indispensable for the novice and great fun for the knowledgeable."
—Bob Kerrey, President, New School University

"As the president of Ameritrade, Joe Moglia revolutionized online trading, making individual investors successful as never before. In Coach Yourself to Success, Moglia's insights give individual investors a new and powerful tool to achieve their financial objectives."
—Roger McNamee, cofounder of Elevation Partners, Silver Lake Partners, and Integral Capital Partners, and author of The New Normal


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Customer Reviews

3.8 out of 5 stars
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Most Helpful Customer Reviews

22 of 22 people found the following review helpful By EconFan on May 24, 2005
Format: Hardcover
I enjoyed this book. As a young investor, it was immensely helpful in describing the different financial products available to me including pros and cons of each. I would highly recommend this to any parent who wants to get their children into investing at a younger age (I'm in my early 20's) as it has a straight forward approach that is particularly helpful for the "uninitiated."

That being said, there are a couple of downsides. This is certainly not a book for someone who has a pretty good understanding of products and ways to allocate their portfolio. While Moglia mostly does a good job of explaining pros and cons of the different financial vehicles as I mentioned above, he seems to skim past implications of certain market factors. For example, in a discussion about bond yield curve, he explains how to look at the chart, but gives little direction in terms of what each kind of curve implies about what is happening in the bond market that causes this or even what's happening in the overall financial market that causes this. The other slight problem, is that it does have a slight hint of salesmanship to it, directing readers to the Ameritrade website. While a seasoned investor will know what works best for them, a basic investor doesn't necessarily have a full picture of different financial planning tools available to them. He also drives you towards Exchange Traded Funds, which while they are a powerful tool for many, may not be right for everyone.

At the end of the day, this should be part of any investor's library as they're just starting out, but shouldn't be viewed as the bible.
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3 of 3 people found the following review helpful By Amazon Customer on July 13, 2005
Format: Hardcover
I think this book is a wonderful tool for people who are interested in investing their money but don't understand their options, especially 20-somethings. It explains the different type of investments out there along with pros and cons of each. This book makes investing less intimidating and even provides resources to help you get started. This book was like a pep talk for me - it provided instructions, clear explanations and encouragment. Towards the end of the book you get the feeling that this is just a marketing tool to drive you towards Ameritrade/Amerivest products. That said, by no means should this be the only book you read, but it's a great starting point.
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2 of 2 people found the following review helpful By Meryl K. Evans on August 28, 2005
Format: Hardcover
The book is about becoming successful in investing and Moglia uses sports analogies to explain concepts that are complicated or a puzzlement to people like me.

The introduction keeps my attention, so I think I'm in for a good ride. After seeing the Game Plan page at the end of each chapter, I start reading the bulleted list first because it reviews the main points of the chapter and lets me know what to expect in the chapter.

The handy glossary provides useful for the novice who may not be familiar with the terms used in the book and in the investment world. As always when reading any book offering financial advice, the reader must remember that the judgments offered are the author's and others might disagree with some of the concepts.

Coach Yourself to Success is a great primer for new investors or those who have little or no knowledge about investments. It also provides good brush-up text for more experienced investors who may want or need to analyze their portfolios. As the author explains, you should continuously keep up and change your allocations as circumstances dictate. The writing is clear, the concepts simple and the advice down-to-earth and basic. Most individual investors will find the book a practical resource.
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1 of 1 people found the following review helpful By Lorynn on July 7, 2005
Format: Hardcover
This book is so informative for the different types of financial investing. It is also laid out in a way that is so easy to understand - which is very important because alot of money stuff can be confusing and overwhelming. I have recommended this book to so many people already - all of which have found this to be a great read and a great way to learn about new products and what type of funding they are best for. A must have if you are just getting into investing or want to know more about investing!
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1 of 1 people found the following review helpful By Steven Zelin on June 21, 2006
Format: Hardcover
This book is packed with important information for new investors from one of the most respected people in the investment world. I have recommended this book to many of my clients who are sports fanatics and they found it to be useful, practical and engaging. The "Game Plan" page at the end of each chapter reviews the main points and the glossary serves as a quick and easy reference.
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By MD R. on June 3, 2013
Format: Hardcover Verified Purchase
I am thrilled with the product and expect to read it quickly. The examples and graphs I have seen thus far are up to date and accurate.
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