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9 of 9 people found the following review helpful
5.0 out of 5 stars Exceptional Contribution to Executive Coaching Field, February 21, 2005
By 
Steve Goldberg (Vancouver, British Columbia) - See all my reviews
(REAL NAME)   
This review is from: Coaching that Counts (Improving Human Performance) (Paperback)
"Coaching That Counts" is a must read, particularly for the experienced executive coach and/or the corporate executive managing large scale coaching and leadership development programs.

Many fine books have been written separately on the topics of executive coaching and organizational development and learning. What sets "Coaching That Counts" apart is how it expertly combines the two topics seamlessly in a clear, readable and immediately useful format.

The husband-wife team of Diana and Merrill Anderson share generously their 30 plus years of combined expertise and insights in their roles as executive coach, corporate leader and organizational researcher.

The authors are pioneers in their respective fields. Diana is a superb and gifted executive and leadership coach and one of the first Master Certified Coaches with the International Coaching Federation (ICF). Merrill has contributed foundational and pivotal research-models for measuring return on investment (ROI) impact for training and coaching initiatives.

The book is divided into two parts. The first half describes in detail a comprehensive and provocative coaching model, called "Leading With Insight". The model describes 4 coaching quadrants: Reflective, Emotional, Intuitive and Inspirational. Each key coaching quadrant is expertly described first conceptually and then through case study presentations.

The second half of the book details very useful quantitative and qualitative ROI approaches for measuring coaching impact. Additionally excellent chapters are also included focusing on key steps, considerations and insights for conceptualizing, initiating and measuring large scale organizational change-coaching programs.

Of particular interest in the Leading with Insight model is the authors' observation that most current coaching work focuses on the first 2 quadrants, which asks the questions, What do I need to do now? and What am I made of? The authors explain that most ROI impact however occurs in Quadrant III and IV, which focuses on Organizational Alignment and Original Action. They share that less than 50% of coaching relationships currently evolve beyond Quadrant II, but that 70% of return on investment derives from gains in Quadrant III and IV. This has enormous implications for future executive coaching focus and pay-off.

In summary, this book is a call to action, challenging the reader to work deeper within themselves and with their clients to achieve broader, more impactful coaching outcomes and execute more accurate and measurable Coaching ROI analysis.
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7 of 7 people found the following review helpful
5.0 out of 5 stars Proving the value of coaching, March 28, 2005
This review is from: Coaching that Counts (Improving Human Performance) (Paperback)
Coaching That Counts is a must read if you are a corporate, executive or business coach or a consumer of coaching. This book takes the reader step-by-step through the process of creating and executing coaching initiatives that maximize the value for both the individual being coached and the organizations in which the coaching is conducted.

The authors clearly demonstrate (through empirical data and anecdotal stories) that the key for any successful coaching initiative is to link the objectives of coaching to the strategic goals of the organization. The book is organized to support this insight and opens with a thorough discussion of a client-driven coaching model that delivers lasting change. The second part of Coaching That Count focuses on how to harness the value of coaching at the individual level and direct that value to produce tangible results to the business. The third part of this book provides a complete understanding of how to develop evaluations that clearly link coaching initiatives to business goals, including how to demonstrate ROI.

Coaching That Counts provides both a blueprint and the tools for building, executing and evaluating a successful coaching initiative.

I highly recommend this book!
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4 of 4 people found the following review helpful
5.0 out of 5 stars A business-oriented guide to executive coaching, September 2, 2009
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This review is from: Coaching that Counts (Improving Human Performance) (Paperback)
An executive coach can no doubt learn from any of the better-written books on the subject, but it's rare to find a work that 1) is both intelligent and lucid; and 2) explicitly constructs a coaching model that is tied to the ROI concerns of the business client. Coaching that Counts is just such a work.

Written without the mystical "make a commitment and the universe will cooperate" thesis that informs much of the coaching literature, Anderson has created a reasonable cause and effect model for executive coaching that explicitly allows you the coach to justify your fees not merely on the basis of the personal growth of the client, but on the financial results that growth will produce in his/her business or place of employment. It's one of the three or four best works on coaching into business.
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5.0 out of 5 stars Fantastic book, February 1, 2011
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This review is from: Coaching that Counts (Improving Human Performance) (Paperback)
One part of this book breaks down the stages people go through when they are being coached from changing their daily habits to reaching transformational change in their lives. It was helpful to see how these stages of development linked to ROI, which was the second part of the book. I really like how the authors gave specific examples of how to set up a leadership development program with ways to measure its impact.

This book is less of a how-to-coach book and more of a how-to-measure the ROI of coaching. I highly recommend it and will have my consultants at Strategy Meets Performance read it.

Dr. Sherry Nooravi
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Coaching that Counts (Improving Human Performance)
Coaching that Counts (Improving Human Performance) by Dianna L. Anderson (Paperback - July 15, 2011)
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