As sparkling and effervescent as the soft drink she symbolizes, the Coca-Cola girl has lived for more than a century as the perfect American beauty. In Coca-Cola Girls, the first ever art book the Company has licensed for publication, the author traces significant Company mileposts while underscoring them with lavish illustrations. Coca-Cola Girls covers the way celebrities, such as Clark Gable and Jean Harlow, lent their faces and cachet to the product. Gil Elvgren painted luscious pin-up girls, and even Santa Claus got in the act. For decades, the Coca-Cola girl has lived gracefully in the overalls of a World War II factory worker and the sleek swimsuit of a sunbather. Dedicated to the Coca-Cola collector and art connoisseur, Coca-Cola Girls compels each to “pause and refresh!” with some of the world’s most recognizable art.
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Book Description
Editorial Reviews
From Booklist
This is, says the publisher, "the first licensed Coca-Cola art book," and Beyer is a devout ad art collector whose hoard proliferated from one old Coke serving tray. So expect no trenchant analysis, let alone criticism, and nary a peep about that centennial fiasco new Coke from the text. This is a book to be eyeballed more than read. Its main attraction consists of page after page of pretty young women posing with the Atlanta elixir. The "Coca-Cola Girl" was the image the company preferred for pitching its potion, from the 1890s to the 1960s. Very rarely did a boy or young man appear, and after 1930 only in support of the girl. The quality of the color reproductions is deliciously lush and sparkling, some of the artists are famous (N. C. Wyeth, Norman Rockwell), and each girl is perfect and wholesome, regardless of how one feels about the drink. Ray Olson
Copyright © American Library Association. All rights reserved --This text refers to an alternate Hardcover edition.
Copyright © American Library Association. All rights reserved --This text refers to an alternate Hardcover edition.
Review
"... The quality of the color reproductions is deliciously lush and sparkling..." -- Ray Olson, ALA Booklist, December 2000
People Magazine picked Coca-Cola Girls as a choice gift book for the holidays and calls it "sweetly satisfying." -- People Magazine, December 2000
People Magazine picked Coca-Cola Girls as a choice gift book for the holidays and calls it "sweetly satisfying." -- People Magazine, December 2000
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Most Helpful Customer Reviews
12 of 12 people found the following review helpful:
5.0 out of 5 stars
THE PAUSE THAT REFRESHES,
This review is from: Coca-Cola Girls : An Advertising Art History (Hardcover)
Long before "the pause that refreshes" became a national catch phrase and "Coke" a euphemism for any soft drink, there were the Coca-Cola models - winsome rosy-cheeked young women often engaged in a domestic task or posed invitingly with frosty glass close by.While always smiling, the Coca-Cola girls have many faces and all of them are stunningly reproduced in this full-color volume brimming with illustrations from the Coca-Cola Company archives. An 1897 advertisement features a Victorian lady seated primly on a pillow, while another from that era introduces a pensive miss seated at her flower bedecked desk with pen in hand. A Coca-Cola bride smiled at us in 1906, while a 1919 shot presented a beautiful girl against an early airport scene. Of course, the 1940s war years showed women in uniform, and the 1950s brought girls at work and play. Perhaps the most appealing illustrations are from the brush of N. C. Wyeth. Whatever the case, history buffs, Coca-Cola collectors, art connoisseurs, and those who simply want to remember will find much to enjoy in this colorful archival volume.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Outstanding!,
By Amy Wolfe (Marysville, WA United States) - See all my reviews
This review is from: Coca-Cola Girls : An Advertising Art History (Hardcover)
A wonderful book! This book is a walk through the history of Coca-Cola's eye for the beauty of woman. Each photograph shows the incredible detail that went into creating the delicate feminine art that would sell the old-fashioned soda for many years. I encourage you to sit and read the exciting history that has been written with great knowledge. I have enjoyed each and every page. If you have any interest in Coca-Cola this book is sure to pull you into the fascination of the world of Coca-Cola's history.
3 of 3 people found the following review helpful:
4.0 out of 5 stars
a nostalgic look back,
By A Customer
This review is from: Coca-Cola Girls : An Advertising Art History (Hardcover)
a delightful romp through the history of using sex to sell soda pop. and you thought it was only cars,cigarettes and alcohol that got sold that way.... A concise examination of cokes use of the female form in advertising over the last century
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