Ever since 1897, when the first "Delicious and Refreshing" glasses of Coca-Cola were poured, Coca-Cola trays have become magnificent pieces of advertising art. The evolution of American popular culture is found in their images. From ribbons-and-lace girls of the late Victorian era through Roaring Twenties flappers, World War II war brides, and the working women of today, Coca-Cola has called upon images of glamour girls and girls-next-door to sell Coke. Warm family scenes, baseball, and children at play are also favorite tray illustrations. A price guide is included. Through the 260 color photos, including several new to this edition, you will come to understand the charm and appeal of these trays. The price guide is also newly revised to reflect today's market.
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Book Description
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About the Author
Bill McClintock, of Casselberry, Florida, is an avid Coke tray collector who estimates that he has already found 90% of the different tray designs made in the United States and Canada.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
3.0 out of 5 stars
Coca-Cola Trays by William MacClintock,
By A Customer
This review is from: Coca-Cola Trays (Schiffer Book for Collectors) (Paperback)
This book contains some wonderful photography and estimates for trays in perfect mint condition. I was let down by the fact that not more trays were represented, and that no apparent scale of grading used trays is given. Also, I was disappointed that not more information was given on how to tell a really old tray from a reproduction. "If you like it buy it," is just not enough of an answer for a serious collector.
2 of 2 people found the following review helpful:
4.0 out of 5 stars
A must for Coca-Cola tray collectors,
By A Customer
This review is from: Coca-Cola Trays (Schiffer Book for Collectors) (Paperback)
I recently purchased and read this book. The photography was excellent. There was only one page where the description of the trays were inverted. The layout was done very well. Any and all Coca-Cola memorabilia collectors should get and read this book and keep it around when they go on their many tray hunts. Enjoy!!!
1.0 out of 5 stars
Worthless book,
This review is from: Coca-Cola Trays (Paperback)
This book contains little informaton about true historical trays, how to properly grade them and tell originals from reproductions. There are much more authoritative Coca Cola tray books out there that provide accurate historical information that will help collectors of original advertising trays produced before 1960 understand how to make good decisions in buying them.
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