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Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business Hardcover – April 7, 2014


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Editorial Reviews

Review

All in all, this is an easy read on an interesting topic it will help you to predict and prepare for changes in the way your company does business in the future (B2B Marketing, July 2014)

From the Inside Flap

It would be too easy to attribute the rise of Netflix and Amazon, along with the demise of Blockbuster and Borders, to the digital revolution. In Code Halos, Malcom Frank, Paul Roehrig, and Ben Pring paint a more complete picture. The minds behind Cognizant's Center for the Future of Work show how organizations can thrive in the coming years. How did Facebook beat MySpace? How did Google beat Yahoo!? And how can more traditional businesses ensure their own success in a time of massive market shifts? The answer: by harnessing the power of code.

This book is an action-oriented framework for understanding and utilizing the blankets of code that surround every person, place, and thing. Every time someone likes, shares, reviews, purchases, comments on, or searches for a product, important information is generated. As people spend more and more time engaged with the online world, they create fields of data around and about them. These are Code Halos, and they are vital to success in a rapidly-digitizing world.

Code Halos gives a name to the phenomenon that is transforming how people interact. Thanks to new technologies, it takes only a few seconds to get a complex view of the individuals we engage with. Where do they live? Where do they shop? Who are their friends? What is their taste in music, literature, or other entertainment? A few decades ago, businesses would have given almost anything to have this level of knowledge. Today, we can have it quickly and at next to no cost. The only remaining issue is how to tap the enormous potential value buried in Code Halos. This book provides the model for doing just that.

This is more than just a Big Data story. This is about the next era of business. Anyone who thinks the data revolution is limited to IT or marketing is in for a real shock—and not the good kind. Companies such as Disney, GE, and Nike all recognize the potential of Code Halos, and traditional businesses in every industry would be wise to follow suit. The risk of not understanding Code Halos is growing every day, and examples like Blockbuster and Kodak show that this mistake is a one-way ticket to irrelevance. Managers everywhere are scrambling to understand the profound changes in the commercial landscape. So far, there is still no textbook solution, but Code Halos brings us one step closer to capturing the enormous opportunities that await us in this new age of business.

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Product Details

  • Hardcover: 256 pages
  • Publisher: Wiley; 1 edition (April 7, 2014)
  • Language: English
  • ISBN-10: 1118862074
  • ISBN-13: 978-1118862070
  • Product Dimensions: 6.3 x 0.9 x 9.3 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Best Sellers Rank: #146,250 in Books (See Top 100 in Books)

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Customer Reviews

4.5 out of 5 stars

Most Helpful Customer Reviews

12 of 13 people found the following review helpful By Ravi Nalliyappa on April 5, 2014
Format: Kindle Edition
Code Halo represents the "digital information that surrounds any Person, Place or thing".

This book will make you to think broadly in different directions that you wouldn't have thought about otherwise and hence my 5 star rating.

It has plenty of Code Halo success stories like Brilliant Machines by GE, FuelBand by Nike, Dirvewise by Allstate, Betterizer by Amazon, Nest Thermostat etc...

It also analyzes missing pieces of some of the promising Code Halos that failed. For example Microsoft created a compelling iPod competitor in Zune, which "had a more intuitive look and feel, radio capability, significantly better video output, longer battery life, and the choice of five colors instead of one" but why did it still fail? These, in Part I of the book, will help you to understand Code Halos.

Then Part II explains how to seize the opportunity and Part III provides guidance to decide the right set of actions at the right time.

I enjoyed reading this.
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5 of 5 people found the following review helpful By Marco on April 23, 2014
Format: Hardcover
Code Halos straddles the business/technology book divide, but unlike most entries from either camp it is actually fun to read. The book is well-written, lively, highly interesting and potentially very useful. Its purpose – to help IT and other business professionals understand and benefit from today’s veritable juggernaut of disruptive technological change. The shift the book is concerned with is fueled by the vast repositories of data swirling about individuals, products, places, and organizations – the “code halos” that orbit around everyone and everything by this point. And for these Code Halos the primary functional basis is the SMAC Stack – social media, mobile, analytics and cloud.

Code Halos represents a “song of hope” that savvy pros can benefit greatly from this unprecedented availability of valuable information. The book is replete with compelling illustrative stories of companies that have either prevailed or failed to take advantage of Code Halo thinking and operating.

The authors address the attendant privacy and surveillance issues in a lengthy chapter, although the subject could warrant a tome. Their take on it is hopeful, and distinctly non-dystopian: We’ve adjusted to challenging technologies before, and they see us readily accommodating the changes afoot today. While the authors acknowledge that privacy will inevitably take a hit, they assert that the convenience and power of personally customized apps and processes will compensate for this loss.

It seems a large majority of people are now anxious about their careers in the face of perplexing alterations in work life, outsourcing of even white collar labor, intense job insecurity and other seemingly seismic shifts.
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4 of 4 people found the following review helpful By Suzanne Maithel on April 21, 2014
Format: Hardcover
It seems as if everyone is talking about the digital world these days, specifically the so-called 'nexus of forces' - i.e., the convergence of Social, Mobile, Analytics and Cloud Computing. While that is the foundational construct of this book, it takes things beyond just a 'sum of the parts' approach - hence the concept of 'code halos.' Even for those who may be jaded because of the overuse of all terms digital, this book will provide a refreshing and very informative/engaging perspective on how these very real forces are changing every aspect of our professional and private worlds. The liberal and intuitive use of stories and insights add compelling color to the narrative. This is not another 'dry' business book - it is a fun read that is relevant to all of us, regardless of occupation, age, income, education or other demographic criteria. Highly recommended.
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2 of 2 people found the following review helpful By Bruce J. Rogow on May 17, 2014
Format: Hardcover Verified Purchase
I do visits with over 120 business and IT execs each year. The number one and two challenges mentioned are how to increase demand for their products and services as well as how to introduce new products and services that can allow their business to thrive, rather than just survive.

Many pundits talk of mobility, big data and analytics, but fail to tie these to how to actually generate business demand. Code Halos describes how these evolving technologies can be used to increase business demand and deliver business benefit. The use of Code Halos or information personas is becoming an evolving competency to help with these demand challenges. The authors of Code Halos introduce the aspects of information personas and most critically identify those specific practical things that can be done to increase the material contribution of the information landscape. The authors are also realistic about managing the possible negative considerations.
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Format: Hardcover
Netflix and Blockbuster sold the same movies, Amazon and Borders sold the same books, Apple's iPod and Microsoft Zune were similar technologies and so were Amazon Kindle and Barnes and Noble Nook. So why did they have such different fates? Code Halos tries to answer this question and teach businesses what they need to do to succeed.

The "halo" term refers to the data that accumulates around people, devices, and organizations. These halos contain the "code" that companies can use to enhance the understanding of the needs of customers and then be able to provide a more personalized experience. This is not an easy thing to do, and this book tries to explain how companies can get an advantage by using the new technologies that create an environment where such tailored relationship with each customer is possible. The end result is that such products reflect not just the maker but more importantly the consumer.

The authors define five elements of a Code Halo Solution. They make their approach clear by giving a lot of specific examples. They talk not only about successes but failures (such as Zune from Microsoft and Nook from Barnes and Noble) and show what elements in their model each company missed. The book talks not only about the past and what is happening now but also about the near future trends.

This book helps people to recognize how each business can be transformed and make sure it stay on the winning path as the industry changes.

I enjoyed reading this book. The concrete examples made the explanations clear. The book is easy to read, it is education and fun at the same time.
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