|Amazon Price||New from||Used from|
All in all, this is an easy read on an interesting topic it will help you to predict and prepare for changes in the way your company does business in the future (B2B Marketing, July 2014)
It would be too easy to attribute the rise of Netflix and Amazon, along with the demise of Blockbuster and Borders, to the digital revolution. In Code Halos, Malcom Frank, Paul Roehrig, and Ben Pring paint a more complete picture. The minds behind Cognizant's Center for the Future of Work show how organizations can thrive in the coming years. How did Facebook beat MySpace? How did Google beat Yahoo!? And how can more traditional businesses ensure their own success in a time of massive market shifts? The answer: by harnessing the power of code.
This book is an action-oriented framework for understanding and utilizing the blankets of code that surround every person, place, and thing. Every time someone likes, shares, reviews, purchases, comments on, or searches for a product, important information is generated. As people spend more and more time engaged with the online world, they create fields of data around and about them. These are Code Halos, and they are vital to success in a rapidly-digitizing world.
Code Halos gives a name to the phenomenon that is transforming how people interact. Thanks to new technologies, it takes only a few seconds to get a complex view of the individuals we engage with. Where do they live? Where do they shop? Who are their friends? What is their taste in music, literature, or other entertainment? A few decades ago, businesses would have given almost anything to have this level of knowledge. Today, we can have it quickly and at next to no cost. The only remaining issue is how to tap the enormous potential value buried in Code Halos. This book provides the model for doing just that.
This is more than just a Big Data story. This is about the next era of business. Anyone who thinks the data revolution is limited to IT or marketing is in for a real shockand not the good kind. Companies such as Disney, GE, and Nike all recognize the potential of Code Halos, and traditional businesses in every industry would be wise to follow suit. The risk of not understanding Code Halos is growing every day, and examples like Blockbuster and Kodak show that this mistake is a one-way ticket to irrelevance. Managers everywhere are scrambling to understand the profound changes in the commercial landscape. So far, there is still no textbook solution, but Code Halos brings us one step closer to capturing the enormous opportunities that await us in this new age of business.
Best description of Digital Transformation I have seen. Convincing description of the business revolution that has just begun but will impact all businesses and all companies. Read morePublished 3 months ago by Goran Strangmark
Overall I like the book. I find many of the principles, statistics, and examples interesting. Page 28 on the five types of emerging solutions, page 38 on the five elements of a... Read morePublished 6 months ago by Joe Stephens
I would have given five and half stars if possible.
This is a concise treatment of the complex emerging topic that is commonly called Internet of Everything. Read more
The work completed by Malcolm Frank and his colleagues is way overdue for businesses throughout the world. Read morePublished 9 months ago by Gerald W. Hayden Sr.
Good book on digital transformation. Eventually the books predicts a man-machine convergence in near future: either the man will do what machine says or the machine will so what... Read morePublished 9 months ago by Mohan Suswaram