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I don’t know where this QR code takes me when scanned, I wish I did. I tried to follow the “three easy steps” but I feel like one important step is missing.
Step 0.5: Don’t put QR code behind GIANT BAR
The code is unscannable. It’s taking up valuable space, looking fancy and modern, and doing absolutely nothing. This is my main issue with QR codes and so many of the things we try in business - they just don’t work. We need to be thinking about functionality for our customers. Did you know that 50% of people who scan a QR code would never scan one again? You know why? Because they didn’t work. They didn’t bring value. They made people jump through an unnecessary and all to often non-functioning hoop.
Step 1. Put QR code on door
Step 2. Make the code small enough that people need to get really close to scan it.
Step 3. As they approach, have the door automatically open into the person.
Step 4. Profit...
Twenty years ago, QR codes were created for manufacturers. They were better options than bar codes when a lot of information needed to be shared.
They are still used for this purpose in many industries today.
So, if you see a QR code in your toilet, that’s exactly where it belongs.
The kittens are counting on you.
If you knew that your terrible business decisions could cost a kitten its life, would you still do it? Of course not. No one wants to hurt a kitten, and no one wants to damage their own business through easily avoidable mistakes. But the trick is knowing which things are the wrong things to do.
Experts are constantly telling us how to improve our businesses. Hundreds of books on the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that's waiting for you out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to dowith advice that's easy to digest on mistakes that are easy to avoid.
It's like a picture book for the fed-up.
Using real-life examples from human resources, marketing, branding, networking (in person and online), public relations, and customer service, QR Codes Kill Kittens offers tips and guidance on how to prevent slip-ups such as:
It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.See all Editorial Reviews
It's difficult to review a book like this because it's not your typical marketing book. It's more of a picture book of marketing outtakes. Read morePublished 1 month ago by Stoney deGeyter, Author of The Best Damn Web Marketing Checklist, Period!
I killed a few kittens accidentally before reading this helpful marketing manualPublished 7 months ago by Sarah Johnson
Reading the the book is like watching a social media demolition derby.
It teaches you what not to do in social media.
Not what I expected. I agree it's silly to link a mobile device to a website that is not really accessible to mobile devices. Read morePublished 8 months ago by Ecogoat
This book had me laughing and cringing from start to finish.
Thank you Scott for saying what most shy away from saying!
I loved this book. If you're looking for some MBA level strategic marketing philosophy book, this isn't it so save your money. Read morePublished 12 months ago by Adam Proehl
Every advertising agency in the world, yes world, should get about 50 copies and give one to every customer they currently have and pass out a few to customers they are hoping to... Read morePublished 12 months ago by George L.
If you are one of those people who have never understood why someone in your company would want to use QR codes, get this book. Read morePublished 14 months ago by Lisa Scarbrough
A fun easy read but does not go beyond basic logic other than to state QR codes are not necessaryPublished 14 months ago by Marshall T Snodgrass