THIS HAS TO BE THE WORST $20 I HAVE EVER SPENT! From the moment I opened the box I was disappointed to find 50 pages with a font size my grandmother would use (seriously at least 20 pt). So i hoped that at least it would be content-rich to make up for size. The first 24 pages talk about the history (blah, blah) and the last 12 pages about how for $29 per month Mr. Weir can set it up for you, pushing his site and service. Throw in a few 1" x 1" QR codes for samples and that leaves literally 4 pages of what is involved in setting this up yourself. This, of course, is detailed at length, and presented in such a way so as to discourage most. He then advises you IN BOLD to use HIS SITE (lets give him credit, he does introduce this section as his site) Anybody who knew enough about QR codes to order this book already knew most of the information in here and how to generate their own code. I think a "dummy" book would offer more info than he does. What I expected was more information to really implement QR codes in Mobile Marketing, as the title suggests. If he spent as much time on this subject as he did touting his program I would have given this this a thumbs up. RATHER, I GIVE IT A THUMBS DOWN, BIG-TIME!!! BTW - I don't know who wrote those glowing reports, but I suspect they must be related :(
This book feels as if it were written in Word, double spaced, with a large font to get the number of pages up to 50 to meet the teacher's assignment size. It is also poorly proofread. Straight is misspelled as strait. Ungrammatical phrasing is used: "I admire people liked you" and "It doesn't matter how works" and "All you have to do signup for a low monthly fee."
The content is thin. A lot of time is spent telling you how much the author admires you for buying his book and how important the subject matter is without actually telling you anything concrete. Much of the content that there is is provided by QR codes that link to other people's websites and YouTube videos. This book is more like an extended web page with QR Codes instead of links. I think more information can be gleaned by looking up QR Code in Wikipedia or doing a Google search than is provided by this book.
I just finished reading Michael's book today and even though I rarely review anything - I had to give my thoughts. To start with, I have read many, many marketing books. Most give you tons of theory and ideas, but rarely give you any true way to go forward with anything. You leave them thinking - wow, great ideas - now what. Michael gives you clear ideas on something very, very cutting edge. And you can tell from his writing that he is really excited about them and really wants small business owners to get on board and take advantage of QR codes. Plus he has codes sprinkled throughout the book so it's a really fun, interactive reading experience (plus you get to see what these codes can really offer).
If you are a small business (or a marketing consultant, like me), I highly suggest you pick up this fun & easy read. Your business will thank you with profits!
Revised 12/15/11 - As an internet marketing consultant, I had come to the conclusion that to truly help my clients, I needed to get a better handle on mobile marketing. In searching for resources to help me get a really strong grip on QR Codes and mobile marketing, I came across this book and decided to order it. What a smart decision that was. From the book I learned about his mobile platform and his course called "The Local Consultant" - both of which I quickly signed up for. I have never regretted my choice - in fact I believe that doing so is one of the smarted choices I have made since getting involved in the internet marketing world. Since then, I have become a great fan of Michael Weir.
But it was last week when I really learned how far Michael is willing to go to help others. I had an unusual request for him, and I was under a very tight deadline as I was due to make a presentation to a client the following day.
As soon as Michael got my email and heard about my situation, I got a call from him and was quickly reassured that my problem would be solved and it was. Michael spend about four hours making some modifications on his platform just for my situation - something he really didn't need to do. On top of that, I unknowingly woke him up in the wee hours of the next morning by sending him a text message which I figured he would see when he got up - not at 3:59AM (my time zone is 3 hours ahead of his). To my amazement and embarrassment, I heard back from him in approximately three minutes letting me know that a problem I had anticipated was all worked out. When I apologized to him later in the day, he couldn't have been nicer.
I thank Michael for a great course, a great mobile marketing platform and FANTASTIC customer service. It is just such a treat in today's world to come across someone like him. If I had never found the book, I would never had the experience of getting to know Michael.