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Marketing continues to grow more aggressive, and Rushkoff tracks the increasingly coercive techniques it employs to ingrain its message in the minds of consumers, as well as the results: toddlers can recognize the golden arches of McDonald's, young rebels get tattooed with the Nike swoosh, and news stories are increasingly taken verbatim from company press releases. "Corporations and consumers are in a coercive arms race," argues Rushkoff. "Every effort we make to regain authority over our actions is met by an even greater effort to usurp it." As he surveys the visual, aural, and scented shopping environment and interviews salesmen, public relations men, telemarketers, admen, and consumers, Rushkoff--who admits to being one of "them" in his occasional capacity as paid corporate consultant--concludes that "they" are just "us" and that the only way the process of coercion can be reversed is to refuse to comply. "Without us," he assures, "they don't exist." --Kera Bolonik --This text refers to an out of print or unavailable edition of this title.
Reveals how the manipulation of media and media statements is in its effect, very coercive. Rushkoff is an excellent writer making the book both enlightening and highly readable. Read morePublished 4 months ago by Leonard
it's a pretty nice break from the textbooks of my other classes. it's more of a novelPublished 14 months ago by Jon
wake up and read this!!, it happens to everyday people I was fooledPublished 16 months ago by Krystine T. Habel
In our consumer driven market no effort is spared to acquire as much of everyone's "disposable income" as possible. Read morePublished on July 25, 2011 by Johann Grimm
I found this book a bit dated. I also found the prose paranoid and dense. The overall effect wasn't compelling, much less coercive.Published on February 7, 2011 by Rob Fitzgibbon
Even those of us who believe ourselves to be savvy consumers, and strive to be rational beings, are prey to subtle forms of manipulation that affect not only what we buy, but how... Read morePublished on February 14, 2010 by M. A. Beauchamp
This book by Douglas Rushkoff provides a solid and useful analysis of how influence specialists shape our physical environments and our thoughts in order to try to direct our... Read morePublished on February 9, 2010 by Irfan A. Alvi