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Marketing continues to grow more aggressive, and Rushkoff tracks the increasingly coercive techniques it employs to ingrain its message in the minds of consumers, as well as the results: toddlers can recognize the golden arches of McDonald's, young rebels get tattooed with the Nike swoosh, and news stories are increasingly taken verbatim from company press releases. "Corporations and consumers are in a coercive arms race," argues Rushkoff. "Every effort we make to regain authority over our actions is met by an even greater effort to usurp it." As he surveys the visual, aural, and scented shopping environment and interviews salesmen, public relations men, telemarketers, admen, and consumers, Rushkoff--who admits to being one of "them" in his occasional capacity as paid corporate consultant--concludes that "they" are just "us" and that the only way the process of coercion can be reversed is to refuse to comply. "Without us," he assures, "they don't exist." --Kera Bolonik --This text refers to an out of print or unavailable edition of this title.
This is a very interesting book written by a very accessible author.
I recommend this book to everyone, as it treats things that we all face, but I think it's an essential read for anyone interested in cults and mind control.
Every aspect of consumer behavior is studied and strategies are created to maximize sales and consumption.
it's a pretty nice break from the textbooks of my other classes. it's more of a novelPublished 7 months ago by Jon
wake up and read this!!, it happens to everyday people I was fooledPublished 9 months ago by Krystine T. Habel
In our consumer driven market no effort is spared to acquire as much of everyone's "disposable income" as possible. Read morePublished on July 25, 2011 by Johann Grimm
I found this book a bit dated. I also found the prose paranoid and dense. The overall effect wasn't compelling, much less coercive.Published on February 7, 2011 by Rob Fitzgibbon
Even those of us who believe ourselves to be savvy consumers, and strive to be rational beings, are prey to subtle forms of manipulation that affect not only what we buy, but how... Read morePublished on February 14, 2010 by M. A. Beauchamp
This book by Douglas Rushkoff provides a solid and useful analysis of how influence specialists shape our physical environments and our thoughts in order to try to direct our... Read morePublished on February 9, 2010 by Irfan A. Alvi
This is an engrossing read, complete with the examples, stories, and clear cult-like strategies that our manipulative consumer culture has created. Read morePublished on August 28, 2009 by Timothy P.