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Coercive Persuasion : A Socio-psychological Analysis of the "Brainwashing" of American Civilian Prisoners by the Chinese Communists Paperback – January 31, 1971

by Edgar H. Schein (Author)

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Coercive Persuasion : A Socio-psychological Analysis of the "Brainwashing" of American Civilian Prisoners by the Chinese Communists

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Product Details

Paperback: 320 pages
Publisher: W. W. Norton & Company (January 31, 1971)
Language: English
ISBN-10: 0393006131
ISBN-13: 978-0393006131
Product Dimensions: 7.7 x 5 x 0.8 inches
Shipping Weight: 11.2 ounces
Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
Amazon Best Sellers Rank: #497,322 in Books (See Top 100 in Books)

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4 of 4 people found the following review helpful

A classic still worth reading

By G. de Groot on May 11, 2008

Format: Paperback

This book dates from 1961 (!) so it is a classic. I red this book last year (2007) while I was in a course with Edgar Schein and the combined event made a big impression on me. Schein describes his clinical work with American civilians who were imprisoned by the Chinese Communist between 1950 and 1956 and he made some astonishing discoveries talking to them. Although their imprisonment was illegal and their treatment was brutal they made statements like: "I knew in my heart I was a spy" or "I was absolutely guilty."
Their beliefs and value systems were drastically altered by coercive means, they were "brainwashed". But the most innovative part of this study is that Schein unraveles why certain people were more open to this radical change in there believe systems than others and why it was permanent for some of them. This the groundbreaking work which gives insight in the individual change process and the role social environment plays in that. This is the foundation of all Schein's later work on change and organizational culture and that is already enough reason to read this classic.

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Should be part of in-depth studies of mind control dynamics (not for beginners)

By Luna Lindsey on April 11, 2012

Format: Paperback

This is one of the earliest books written about mind control. As such, it is a valuable book to have in your collection, if you are extremely interested in this topic. However, given its age, the information is out-dated. Also, it is very scholarly and dry. Difficult to get through. I have not completed reading this book, and I may never, unless I decided to dig into this topic further than I already have.

It is based on studies done after brainwashed POWs returned from Korea after the Korean war. These American soldiers had come to identify with, and defend their captors, even though they had been poorly treated. It was the beginning of the realization that people could be "brainwashed". This research proceeded later studies based on the New Religious Movements of the 1960s, many of which came to be understood as cults or high demand groups.

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