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Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition Paperback – September 25, 2013


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Product Details

  • Paperback: 342 pages
  • Publisher: Thincr, LLC (September 25, 2013)
  • Language: English
  • ISBN-10: 098869560X
  • ISBN-13: 978-0988695603
  • Product Dimensions: 11 x 8.5 x 0.7 inches
  • Shipping Weight: 2.2 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,157,050 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Committed in developing integrated online marketing strategic solutions, Thincr, LLC is specialized in providing consultancy in the realms of image reinforcement, branding, persuasion, and attitude change through Paid Search, Search Engine Optimization, Social Media, and Email Marketing. Thincr, LLC is dedicated in publishing while supporting growth and innovation and providing online businesses efficient and valuable references to help them excel in their marketing campaigns.

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Most Helpful Customer Reviews

Format: Paperback
This book is not cheap but it's definitely gotten my money worth! Just the tips that I learned about the ad unit placement in Adsense along has paid for the entire book itself for me while my revenue streaming is still coming and coming, no need to mention the revenue these tips generated for my paid search campaign, WOOT! It's a perfect book for Search Marketing Professionals, Google Adwords or PPC Campaigners or any business that is looking forward to taking its online business to the next level! I've benefited greatly from the tips presented in this book. My campaign ROAS really improved a great deal! Can't say enough about how happy I have been! This is the BEST PPC book I could ever find in the market. It possesses both substantial practical and research value! Like no others, it provides a brand new perspective on a successful PPC campaign by attacking on the cognitive level of internet users based on the persuasion and communication theories. It also illustrates a unique method to approach placement targeting that you may never see in other books. You don't need to buy separate books for landing page optimization and web analytics because all the key tactics for them are already uniquely featured in there. Bidding paradigms and tips are well demonstrated while the bidding tips just blew mind mind! The campaign structuring illustration, and samples in ad creative brief and ad copy writing provide all the campaign essentials you can apply to your campaign immediately. The implementation and tactics of conversion tracking are well presented. The book also teaches you how to read your campaign metrics to improve your performance in several campaign facets.Read more ›
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