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Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition Paperback – September 25, 2013


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Product Details

  • Paperback: 342 pages
  • Publisher: Thincr, LLC (September 25, 2013)
  • Language: English
  • ISBN-10: 098869560X
  • ISBN-13: 978-0988695603
  • Product Dimensions: 8.5 x 0.8 x 11 inches
  • Shipping Weight: 2.2 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #524,189 in Books (See Top 100 in Books)

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About the Author

Committed in developing integrated online marketing strategic solutions, Thincr LLC is specialized in providing consultancy in the realms of image reinforcement, branding, persuasion, and attitude change through Paid Search, Search Engine Optimization, Social Media, and Email Marketing. Thincr, LLC is dedicated in publishing while supporting growth and innovation and providing online businesses efficient and valuable references to help them excel in their marketing campaigns.

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Format: Paperback
I like the way this book approaches an online advertising campaign. It provides many unique tips to guide me through every phase of my campaigns. This book has essentially taken my AdWords and AdSense campaign to the level I wouldn't expect before I went through it. The tips that I learned about the ad unit placement in AdSense along has paid for the entire book itself for me. It teaches me unique ways to generate keywords pools, create appealing offers, writing high CTR ads while optimizing my Quality Score. My cost of acquisition was significantly reduced while the ROAS has been dramatically improved along the way. It's a perfect book for Search Marketing Professionals, Google AdWords or PPC Campaigners or any business that is looking forward to effectively improve their campaign result 360! I've benefited greatly from the tips presented in this book. This is the one of the rare PPC books I could find in the market that approaches PPC solution by attacking on the cognitive level of internet users based on the persuasion and communication theories. It also provides an effective way to leverage the impact of PPC on the budget efficiency of a corporate marketing plan by implementing an effective experiment design procedure. In addition, this book also illustrates a unique method to approach placement targeting that you may never see in other books. You don't need to buy separate books for landing page optimization and web analytics because all the key tactics for them are already uniquely featured in here. Bidding paradigms and tips are well demonstrated while the bidding tips just blew my mind! The campaign structuring illustration, and samples in ad creative brief and ad copy writing provide all the campaign essentials you can apply to your campaign immediately.Read more ›
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Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition
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