Cognitive Search Marketing & Paid Search: Theory, Experim... and over one million other books are available for Amazon Kindle. Learn more
Buy New
$55.02
Qty:1
  • List Price: $61.13
  • Save: $6.11 (10%)
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition Paperback – September 25, 2013


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$55.02
$55.02 $108.92
Best%20Books%20of%202014
NO_CONTENT_IN_FEATURE

Hero Quick Promo
Year-End Kindle Daily Deals
Load your library with great books for $2.99 or less each, today only. Learn more

Product Details

  • Paperback: 342 pages
  • Publisher: Thincr, LLC (September 25, 2013)
  • Language: English
  • ISBN-10: 098869560X
  • ISBN-13: 978-0988695603
  • Product Dimensions: 8.5 x 0.8 x 11 inches
  • Shipping Weight: 2.2 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #3,525,020 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Committed in developing integrated online marketing strategic solutions, Thincr, LLC is specialized in providing consultancy in the realms of image reinforcement, branding, persuasion, and attitude change through Paid Search, Search Engine Optimization, Social Media, and Email Marketing. Thincr, LLC is dedicated in publishing while supporting growth and innovation and providing online businesses efficient and valuable references to help them excel in their marketing campaigns.

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

5.0 out of 5 stars
5 star
1
4 star
0
3 star
0
2 star
0
1 star
0
See the customer review
Share your thoughts with other customers

Most Helpful Customer Reviews

Format: Paperback
I like the way this book approaches an online advertising campaign. It provides many unique tips to guide me through every phase of my campaings. This book has essentially take my AdWords and AdSense campaign to the level I wouldn't expect before I went through it. The tips that I learned about the ad unit placement in Adsense along has paid for the entire book itself for me. It teaches me unique ways to generate keywords pools, create appealing offers, writing high CTR ads while optimizing my Quality Score. My cost of acquisition was significantly reduced while the ROAS has been dramatically improved along the way. It's a perfect book for Search Marketing Professionals, Google Adwords or PPC Campaigners or any business that is looking forward to effectively improve their campaign result 360! I've benefited greatly from the tips presented in this book. This is the one of the rare PPC books I could find in the market that approaches PPC solution by attacking on the cognitive level of internet users based on the persuasion and communication theories. It also provide an effective way to leverage the impact of PPC on the budget efficiency of an corporate marketing plan by implementing an effective experiment design procedure. In addition, this book also illustrates a unique method to approach placement targeting that you may never see in other books. You don't need to buy separate books for landing page optimization and web analytics because all the key tactics for them are already uniquely featured in there. Bidding paradigms and tips are well demonstrated while the bidding tips just blew mind mind! The campaign structuring illustration, and samples in ad creative brief and ad copy writing provide all the campaign essentials you can apply to your campaign immediately.Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

What Other Items Do Customers Buy After Viewing This Item?