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Clay Shirky captured the ethos of social media with his book "Here comes everybody." He follows that book up with one that concentrates on the fundamentals of turning our cognitive surplus into value. Cognitive Surplus provides a compelling and clear description of the fundamentals of social media and collaboration as well providing principles that are guiding developments and innovation in this space.
There are many books out there that either describe the social media phenomenon or profess to provide a `recipe' for success. Neither of these approaches can provide you with the insight needed to effectively experiment and deploy social media for the simple reason that social media is changing too fast.
The book is organized into seven chapters that outline a complete way of thinking about social media.
Chapter 1: Gin, Television and Cognitive Surplus sets the context of social change and evolution of free time. This chapter sets the context for the rest of the story giving you the perspective to think through the issues.
Chapter 2: Means discusses the transition of the means of production from one of scarcity controlled by professionals to abundance and the participation of amateurs.
Chapter 3: Motive captures the essence of the reasons why people contribute their time, talent and attention to collective action. Here Shirky talks about issues of autonomy, competence, generosity and sharing.
Chapter 4: Opportunity recognizes the importance of creating ways of taking advantage of group participation. This chapter contains discussions of behavioral economics and the situations which generates group participation.Read more ›
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This is unequivocally one of my favorite books published in 2010 (I read about 100 a year). Shirky is on the faculty of the Interactive Telecommunications Program at NYU. He's written Here Comes Everybody: The Power of Organizing Without Organizations, consulted for a literal Who's Who in the FORTNE 100, and publishes viewpoints in the NYT, WSJ, The Times (of London) HBR, and Wired. What the heck is a "cognitive surplus?" Listen to Clay Shirky:
"Imagine treating the free time of the world's educated citizenry as an aggregate, a kind of cognitive surplus. How big would that surplus be?" p. 9. "When you aggregate a lot of something, it behaves in new ways, and our new communications tools are aggregating our individual ability to create and share, at unprecedented levels of more." P. 25
"The wiring of humanity lets us treat free time as a shared global resource, and lets us design new kinds of participation and sharing that take advantage of that resource. Our cognitive surplus is only potential; it doesn't mean anything or do anything by itself." P. 27
"The cognitive surplus, newly forged from previously disconnected islands of time and talent, is just raw material. To get any value out of it, we have to make it mean or do things. We, collectively, aren't just the source of the surplus; we are also the people designing its use, by our participation and by the things we expect of one another as we wrestle together with our new connectedness." P. 29.
I don't know about you, but at this juncture in the book, I was hooked. A fascinating, tangible reality that Shirky goes on to explore, explain, and exhort us toward realizing the power of the possibilities.Read more ›
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Shirky's concept is a very important one and I loved his use of examples, both contemporary and historical. For the most part, he wrote in a lucid style and I blew through the book and made some notes. Certain sections could have been explained a little more clearly, but overall this is a well-written text.
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Cognitive Surplus is a very narrowly defined book that offers up few thoughts of interest and mostly dwells on information that likely is already known by many using social media, or those like myself who have read a few books about the media, including some of the heavyweights (McLuhan, Boorstin, Gleick, etc.).
The author Clay Shirky looks at social media through the means, motives, and opportunity of users. Criminologists will recognize these are the three key elements of any investigation of a crime. It's a mildly imaginative methodology for Shirky's purpose which is to examine how the global surplus of cognition, made possible by our relative abundance of discretionary time, is being put to use through activities organized around social networks.
Frankly, I have a tough time defining the audience for this book. There is precious little uncovered here that would inform, or interest, even more intellectual users of the mobile net, or so I would imagine. I know from discussions with my 15-year-old son that there's not much here. I think I can cover it with him as I chauffeur him around tomorrow.
For instance, Shirky makes a point of informing the reader that the mobile net gives users control over expressing themselves, whether it's artistic, professional, or even bumming a ride to work over a carpool platform. This freedom is being used in a lot of silly pursuits, but also in exercises to organize democratic activities, shed light on global news events, or ease daily living. In a stab at profundity, Shirky uses the metaphor of social connective tissue to describe the social network, which in his estimation is primarily mobile.Read more ›
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This item: Cognitive Surplus: How Technology Makes Consumers into Collaborators
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