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Cold Calling for Women: Opening Doors and Closing Sales [Paperback]

by Wendy Weiss
4.3 out of 5 stars  See all reviews (16 customer reviews)

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Book Description

January 1, 2010 0967126800 978-0967126807 1
Eliminate Telephone terror and turn cold call to cash! Cold calling is a powerful, inexpensive and easy way to develop new contacts and expand resources. In today's market, generating new business requires planning and skill. For over 10 years, Wendy Weiss has been a marketing consultant specializing in cold calling and appointment setting.

Editorial Reviews

From the Publisher

Buy the book and SELL! Reach your prospects easily and know exactly what to say when you do. Eliminate fear and turn every NO into a YES. Open doors and close sales!

Product Details

  • Paperback: 176 pages
  • Publisher: DFD Publications, Inc.; 1 edition (January 1, 2010)
  • Language: English
  • ISBN-10: 0967126800
  • ISBN-13: 978-0967126807
  • Product Dimensions: 9 x 6 x 0.5 inches
  • Shipping Weight: 10.6 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #158,202 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
20 of 20 people found the following review helpful
By A Customer
The author of "Cold Calling For Women" used to be a ballet dancer and she helps you think about your sales routine in terms of a dancing "performance model". The book acknowledges that women often do things like worry about how others might perceive them in the assertive role of a salesperson. There are suggestions to overcome this if you experience it. The book is a combination of practical and philosophical approaches. It contains more "feature selling" tips than real in-depth information about qualifying for enterprise or large ticket sales. The author talks about using paper index cards to track your work and only lightly touches on using computer databases or sales tools for this purpose (although she seems to recommend them). There are some basic written exersizes and a list of good responses for frequent objections. The book recommends writing a funny letter to a prospect that you can't reach after several attempts. A final section helps you formulate a theory for the number of cold calls you need to make to start generating the income you want. Overall this is a good book for a beginner (male or female) needing to get over basic fears, someone who needs a refresher on cold calling, or someone selling a lower-ticket product or service.
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15 of 15 people found the following review helpful
5.0 out of 5 stars She's Got the Process Down Cold! February 15, 2003
Cold Calling for Women is one of the most helpful books I've ever read. It starts well before the tactics of picking up the phone to include the important strategies of identifying your market, targeting the right prospects, and positioning your product or service for maximum appeal.
That said, it is also extremely specific in terms of tips and techniques for handling each stage of the cold calling process - something I was formerly terrified of. By the time I finished this book, I thought "Hey - I can do this!" Let me tell you - that's saying a lot!

The book is also wonderfully readable and blessedly concise. Wendy Weiss' energetic writing style makes it a fast read, and the exercises she includes motivate you to take action NOW. I read it cover to cover in one sitting - including all the exercises and note-taking - and by the time I was done, I was ready to pick up the phone and get started!
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12 of 12 people found the following review helpful
5.0 out of 5 stars Got Rid Of My Telephone Terror May 24, 2001
This book was great and so resourceful, I could not keep it shut! Everything that I was worried about with making cold calls it addressed and I have been able to make effective calls and my hit rate has doubled. Any women that are in the marketing or selling business should read this book, it will payoff, trust me.
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18 of 20 people found the following review helpful
5.0 out of 5 stars This book deserves 6 stars, 5 is not enough. August 5, 2001
This is absolutely the way to learn how to sell! The author leads you step by step right down the path to becoming a successful salesperson. It’s not only what Wendy has to say about sales and cold calling, it’s how she says it. Nothing is overlooked. When I bought Wendy Weiss’ book, I thought to myself, “Okay, okay, another how-to book.” As a seasoned sales person (10 years selling advertising at Conde Nast’s House & Garden magazine,) I assumed that I would be bored. Nothing could be farther from the truth. I recommend Cold Calling for Women, Opening Doors and Closing Sales for the novice, as a refresher course for experienced sales people and especially for business owners.
Norma Siciliano, Speaker/Trainer Specializing in Cold Calling ...
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9 of 9 people found the following review helpful
4.0 out of 5 stars Great for the basics, skip if you are skilled September 15, 2003
I do not think any of these techniques work just for women, so men, go grab it and read on....
I think for anyone just starting out in sales, whether on the phone or in the field, these techniques will give you the basics to get started. It is also a good idea to go back and read any good sales book as a refresher or a motivator.
Wendy does focus on selling from step one (prospecting, how and where to find your client base) to closing the sale and everything in between. What do I say, how do I say it, what do I do if I fumble... She gives many great real life examples to which we can all relate. Highly recommended for those new in the sales field. But remember for those of us that have been around the block a few times, it's not new information, just a reminder that what we were trained to do years ago still applies.
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8 of 9 people found the following review helpful
5.0 out of 5 stars Very helpful indeed. August 9, 2001
There are several glowing testimonials contained in this book; believe them all. The comparison of cold calling to a performance is as effective an analogy as you'll find. This, and the many techniques recommended therein, are reinforced throughout with exercises that construct a winning strategy for successful cold calling. Even seasoned veterans will find new approaches that work. Do not view the title as a deterrent; anyone who has to cold call (male or female) will find this book quite useful.
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5 of 5 people found the following review helpful
5.0 out of 5 stars A compendium of practical, real-world advice. September 7, 2000
In Cold Calling For Women: Opening Doors & Closing Sales, Wendy Weiss clearly and succinctly outlines the what, why, and how of cold calling, dealing step by step and specifically with issues faced by women in sales. These gender specific issues include how women perceive themselves, how others perceive them, and the social norms of what is considered "feminine" versus the proactive approach needed for the sales pitch. Cold Calling For Women is a compendium of practical, real-world advice and will prove invaluable for the novice to telemarketing, and has a wealth of insight and information for even the more experienced saleswoman.
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Most Recent Customer Reviews
5.0 out of 5 stars I didn't know this was a real book!
I saw the cover flashed only briefly in an episode of Workaholics and thought it was a joke! For those not familiar, the show takes place within a telemarketing office. [8]
Published 1 month ago by Ronn Michael Cantu
5.0 out of 5 stars Tops
Just thought this was absolutely tops. Sales 101 in detail. Can't wait to finish it! I love that Wendy has an arts background as there is little in life tougher. Read more
Published 7 months ago by RB Watcher
4.0 out of 5 stars Women? Really?
This is a good book re cold calling, HOWEVER, there is nothing special in it related to women. Not much different than other books Ive read.
Published 16 months ago by Karen Davidian
2.0 out of 5 stars Wasn't in it emotionally
I do door to door sales during the summer time and I thought this book would be of was to a certain extent, but it's over use of exclamation points and poorly written... Read more
Published 21 months ago by Bradencn
5.0 out of 5 stars Precise Method for Cold Calling
I've only read a couple of chapters, but I like the author's direct way of speaking to the reader. This book is highly recommended by professionals in the sales and marketing... Read more
Published on September 21, 2009 by P. Wallace
1.0 out of 5 stars A waste of time and money
I found absolutely no value whatsoever in this book. It's another "take a deep breath and dial the phone" books that lacks any specific advice to work with. Read more
Published on September 9, 2003
5.0 out of 5 stars Cold Calling and more
Wendy Weiss has done a fabulos job of delivering what was once stale information and making it interesting. Read more
Published on December 26, 2002 by "jnelsonca"
5.0 out of 5 stars Not just for women
This book is a clear and concise manual for anyone -- not just women -- who want to make real contact with real prospects in this day and age of virtual contact and voice mail. Read more
Published on February 11, 2001 by Ilise Benun
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