Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
Cold Cash, Cool Climate: Science-Based Advice for Ecological Entrepreneurs Paperback – February 15, 2012
|New from||Used from|
Top 20 lists in Books
View the top 20 best sellers of all time, the most reviewed books of all time and some of our editors' favorite picks. Learn more
Frequently Bought Together
Customers Who Bought This Item Also Bought
“Thorough, thought-provoking, and pragmatic. A must read for entrepreneurs building profitable enterprises to address climate change!”--Vivek Mehra, August Capital
"Denying our climate challenges won't make them go away. But with Koomey's help, a motivated entrepreneur can better understand and profit from the huge opportunities they present." —Amory B. Lovins, Chairman and Chief Scientist, Rocky Mountain Institute
About the Author
More About the Author
Top Customer Reviews
Koomey presents the book from the angle of a scientist advising an entrepreneur. The information about the science of climate change is familiar to those of us who are immersed in the topic. However, when entrepreneurs who may not be following climate change on a daily basis read this, they will find the information understandable and compelling. It might get a bit deeper than necessary in communicating the urgency and severity, but it's not necessary to understand the data completely in order to see the business opportunities.
For me, Chapter 4 was the most useful.
Chapter 4 articulates why the current economic and risk models that are used to think about the climate change problem are--to a great degree--useless. They also tend to grossly underestimate what is possible. I completely share this sentiment, but Koomey is able to articulate these ideas much better than I ever have. By showing how the way forward can potentially occur faster, bigger and more profitably than the usual discussion, he opens the mental door to those who are clever enough to identify opportunities--those entrepreneurs who the book is written for.
The book might benefit from a couple of great entrepreneurial stories as case studies to provide additional inspiration to readers who are pursuing ventures in this space.
That aside, I will be recommending this book to my friends and colleagues who are in the entrepreneurial space. Thanks, Jon, for your hard and excellent work on this.
I was particularly interested in chapter 6, Looking for Opportunities, and Koomey's optimistic view on the promise of information and communications technology (ICT) to enable the decarbonization of our society through both technical and institutional innovation. While I agree that ICT holds great promise, its own energy footprint is growing fast and the ICT industry is not consistently leveraging electrical efficiency gains to reduce ICT's own energy footprint. For example desktop computers still use a similar amount or more power than they did 15 years ago, and collectively use approximately as much energy as all data centers. This is just one of the many points raised by Koomey's book which should trigger valuable discussions on how to move forward with climate change mitigation.
The science of climate change, and the need for urgent and effective action to reduce CO2 emissions, was covered with the clarity and conciseness that one might expect in an executive review. Koomey got to the point quickly, but with just enough meaningful background information and logical argumentation to enable any reader to easily digest the material and to move forward in an informed and intelligent manner - hopefully to make barrels of cold cash.
Me? My Cold Climate Cash will come by helping my company make smarter and better decisions, and higher profits, based on something else I picked up in "Cold Cash": Ringer's Theory of Reality:
"Reality isn't the way you wish things to be, nor the way they appear to be, but the way they actually are. Either you acknowledge reality and use it to your benefit, or it will automatically work against you."
The Reality of Climate Change is clear: there are profits to be made by acting decisively on climate change - and it's the right thing to do.
There is money to be made by the barrel. Human civilization needs to reduce carbon emissions by billions of tons of carbon per year--imagine what that might translate to in cash equivalent. And there is no single pathway to accomplish this, so there are opportunities for entrepreneurs wherever you look--energy-efficient versions of every kind of product and service, clean sustainable energy sources, a better electricity grid, real-time information about how we're spending our energy dollars, to name just a few. "We'll need to try many things," he writes, "fail fast, and do lots more of what works and less of what doesn't."
Koomey's book gives you the lowdown on where our high-carbon future is leading us (to an unlivable planet whose average temperature will cause extremes of weather not seen in tens of millions of years), and what kind of value we can create by developing the truly market-changing business ideas that steer the world to a low-carbon future.
Perhaps the most important take-away message of his brief, readable book is that there is no way to truly model and predict what path we'll take to a low-carbon society, because unanticipated disruptive technologies can have such radical effects on human society that they can't be predicted and included in the computer models. This is where entrepreneurs with big ideas come in.
The advice is both practical and inspirational.Read more ›
Most Recent Customer Reviews
Highly recommend this to anyone interested in cleantech entrepreneurship. A must read before starting a venture in this space.Published 5 months ago by Nathan Johnson
I highly recommend this book to anyone who is looking to build a solid foundation of knowledge for ecologic entrepreneurship. Read morePublished 17 months ago by Rob Aldrich
I have read dozens of books on the subject of climate change, and some of them even included suggested action items. Read morePublished 19 months ago by Michael V. Roddy
Jonathan Koomey embodies the pragmatic optimism that characterizes entrepreneurs — people who see a problem, but won't take no for an answer when it comes to finding solutions. Read morePublished 20 months ago by Tom Bowman
Cold Cash, Cool Climate does a great job of clearly explaining the science of climate change, as well as explaining the urgency and enormity of the problem we face. Read morePublished 20 months ago by Buzz
I am an ecological entrepreneur, and I got this book from the author at a conference. I liked the focus on facts and good logical arguments, and the backup data in the appendix. Read morePublished on January 20, 2013 by Steve Harrington