Written for entrepreneurs and investors, this book describes how to profit from tackling climate change, one of this century’s greatest challenges. Industry expert Dr. Jonathan Koomey acts as your company’s scientific advisor, summarizing the business implications of the climate problem for both new and existing ventures. Koomey helps you effectively allocate scarce time and resources to the most promising opportunities, drawing upon his more than 25 years of experience in analyzing and implementing climate solutions.
Cold Cash, Cool Climate
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“Cold Cash, Cool Climate makes a compelling case for a rapid transition to carbon-efficient infrastructure.”--Elton Sherwin, Ridgewood Capital, author of Addicted to Energy
“Thorough, thought-provoking, and pragmatic. A must read for entrepreneurs building profitable enterprises to address climate change!”--Vivek Mehra, August Capital
"Denying our climate challenges won't make them go away. But with Koomey's help, a motivated entrepreneur can better understand and profit from the huge opportunities they present." —Amory B. Lovins, Chairman and Chief Scientist, Rocky Mountain Institute
“Thorough, thought-provoking, and pragmatic. A must read for entrepreneurs building profitable enterprises to address climate change!”--Vivek Mehra, August Capital
"Denying our climate challenges won't make them go away. But with Koomey's help, a motivated entrepreneur can better understand and profit from the huge opportunities they present." —Amory B. Lovins, Chairman and Chief Scientist, Rocky Mountain Institute
"The idea that entrepreneurs can be a powerful instrument of environmental progress is not new, but Cold Cash, Cool Climate is a timely and cogent summary of the task and the opportunities entrepreneurs now confront in the most important startup ever." —www.switchboard.nrdc.org
"Once I started Cold Cash, Cool Climate I was hooked, persuaded, and ready to share its lessons with others. The book is compelling and important, and deserves to be read widely." —Rick Diamond, staff scientist, Lawrence Berkeley National Laboratory
"Cold Cash, Cool Climate is provocative, inspirational, and invaluable." —Dan Sperling, Director, Institute of Transportation Studies, University of California–Davis
About the Author
Jonathan Koomey, Ph.D., understands the climate issue as only an entrepreneurial scientist can. He’s been part of the climate debate for more than two decades, as a scientist at one of the nation’s foremost research labs, as a Consulting Professor at Stanford University, and as a visiting professor at Stanford University (2004-5 and 2008), Yale University (2009), and most recently at the University of California at Berkeley (2011). He is the author or coauthor of more than 150 articles and reports, as well as nine books, including the first comprehensive analysis of the implications of a 2-degree warming limit in 1989 (twenty years before the G8 nations accepted this normative target). He has been a technical advisor to half a dozen startup companies, and was a judge and advisor for the 2005 California Clean Tech Open.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars
Good level of science with a pragmatic path forward and concrete opportunities for action
April 13, 2012
Format:Paperback
I found Jon Koomey's book an excellent read and a compelling guide for climate action. I have read all the books I know of on climate-related issues, this one fills a unique niche combining a good level of science with a pragmatic path forward and concrete opportunities for action. It is written for the non-scientist yet gives more technical and analytical depth than typical journalistic treatments of this topic.
I was particularly interested in chapter 6, Looking for Opportunities, and Koomey's optimistic view on the promise of information and communications technology (ICT) to enable the decarbonization of our society through both technical and institutional innovation. While I agree that ICT holds great promise, its own energy footprint is growing fast and the ICT industry is not consistently leveraging electrical efficiency gains to reduce ICT's own energy footprint. For example desktop computers still use a similar amount or more power than they did 15 years ago, and collectively use approximately as much energy as all data centers. This is just one of the many points raised by Koomey's book which should trigger valuable discussions on how to move forward with climate change mitigation.
I was particularly interested in chapter 6, Looking for Opportunities, and Koomey's optimistic view on the promise of information and communications technology (ICT) to enable the decarbonization of our society through both technical and institutional innovation. While I agree that ICT holds great promise, its own energy footprint is growing fast and the ICT industry is not consistently leveraging electrical efficiency gains to reduce ICT's own energy footprint. For example desktop computers still use a similar amount or more power than they did 15 years ago, and collectively use approximately as much energy as all data centers. This is just one of the many points raised by Koomey's book which should trigger valuable discussions on how to move forward with climate change mitigation.
2 of 2 people found the following review helpful
By Steve Offutt
Format:Paperback
Jon Koomey comes at the climate change problem from an entrepreneurial viewpoint. There's no shortage of books, news, blogs, articles, videos and more information about climate change, so it's important that a new book bring something fresh to the issue. This book does that, for the most part.
Koomey presents the book from the angle of a scientist advising an entrepreneur. The information about the science of climate change is familiar to those of us who are immersed in the topic. However, when entrepreneurs who may not be following climate change on a daily basis read this, they will find the information understandable and compelling. It might get a bit deeper than necessary in communicating the urgency and severity, but it's not necessary to understand the data completely in order to see the business opportunities.
For me, Chapter 4 was the most useful.
Chapter 4 articulates why the current economic and risk models that are used to think about the climate change problem are--to a great degree--useless. They also tend to grossly underestimate what is possible. I completely share this sentiment, but Koomey is able to articulate these ideas much better than I ever have. By showing how the way forward can potentially occur faster, bigger and more profitably than the usual discussion, he opens the mental door to those who are clever enough to identify opportunities--those entrepreneurs who the book is written for.
The book might benefit from a couple of great entrepreneurial stories as case studies to provide additional inspiration to readers who are pursuing ventures in this space.
That aside, I will be recommending this book to my friends and colleagues who are in the entrepreneurial space. Thanks, Jon, for your hard and excellent work on this.
Koomey presents the book from the angle of a scientist advising an entrepreneur. The information about the science of climate change is familiar to those of us who are immersed in the topic. However, when entrepreneurs who may not be following climate change on a daily basis read this, they will find the information understandable and compelling. It might get a bit deeper than necessary in communicating the urgency and severity, but it's not necessary to understand the data completely in order to see the business opportunities.
For me, Chapter 4 was the most useful.
Chapter 4 articulates why the current economic and risk models that are used to think about the climate change problem are--to a great degree--useless. They also tend to grossly underestimate what is possible. I completely share this sentiment, but Koomey is able to articulate these ideas much better than I ever have. By showing how the way forward can potentially occur faster, bigger and more profitably than the usual discussion, he opens the mental door to those who are clever enough to identify opportunities--those entrepreneurs who the book is written for.
The book might benefit from a couple of great entrepreneurial stories as case studies to provide additional inspiration to readers who are pursuing ventures in this space.
That aside, I will be recommending this book to my friends and colleagues who are in the entrepreneurial space. Thanks, Jon, for your hard and excellent work on this.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I have read Koomey's books in the past, and this one pulls it all together. We all need advice about how to cool the climate and cool it fast and self-consciously. I am a doctor and wish energy-guzzling hospital CEO's and administrators, as well as other health care folks, would study this book hard, digest it fully, and implement the Dr.'s prescriptions as speedily and profitably as possible!
Most Recent Customer Reviews
4.0 out of 5 stars
Just the facts on climate change
I am an ecological entrepreneur, and I got this book from the author at a conference. I liked the focus on facts and good logical arguments, and the backup data in the appendix. Read more
Published 4 months ago by Steve Harrington
5.0 out of 5 stars
Carefully researched, purposefully written
I just finished reading Dr. Koomey's book and must say I enjoyed it thoroughly.
The logical flow of the book, starting from problem definition and moving to problem scope,... Read more
The logical flow of the book, starting from problem definition and moving to problem scope,... Read more
Published 15 months ago by WAS
4.0 out of 5 stars
Extreme Entrepreneurship
Jonathan Koomey writes books for busy people who need to absorb meaningful information fast. His latest, Cold Cash, Cool Climate, is directed at the entrepreneur whose aim is to... Read more
Published 15 months ago by Allan
