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  • Colgate Total Advanced Whitening Paste Toothpaste, 5.8 oz, Twin Pack,
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Colgate Total Advanced Whitening Paste Toothpaste, 5.8 oz, Twin Pack,

from Colgate
130 customer reviews

Available from these sellers.
  • Helps prevent cavities; gingivitis; plaque.
  • Helps remove & prevent stains.
  • Whitens teeth.
  • Includes two 11.60 ounce tubes
4 new from $18.18

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Product Description

Product Description

Helps prevent: cavities; gingivitis; plaque. Fights tartar. Freshens breath. Whitens (Whitens teeth with an advanced whitening ingredient that gently removes surface stains). Helps remove & prevent stains. Stand-up cap. Whitens teeth. Removes surface stains. Helps prevent new surface stains. Colgate Total Advanced Whitening is uniquely formulated for gingivitis and cavity protection. Helps prevent cavities. Helps prevent gingivitis. Helps prevent plaque buildup and also: fights tartar buildup; fights bad breath. ADA Accepted: American Dental Association (The ADA Council on Scientific Affairs' acceptance of Colgate Total Advanced Whitening toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, gingivitis and plaque above the gumline and bad breath, and to whiten teeth by removing surface stains, when used as directed.). Made in USA.

From the Manufacturer

Each Colgate Total® formula fights plaque germs for 12 hours and helps prevent plaque, gingivitis, tartar build-up, cavities and bad breath

How is Colgate Total® Different?

  • No. 1 most recommended by dentists and hygienists
  • Reduces plaque germs for 12 hours. Ordinary toothpastes don't.*
  • The only FDA approved toothpaste.**

Brushing with Colgate Total® Helps Protect Against Common Oral Health Problems

Ordinary Non-Antibacterial Toothpaste

Ordinary Non-Antibacterial Toothpaste

Colgate Total® Toothpaste

Colgate Total® Toothpaste
Illustration of plaque bacteria 12 hours after brushing with Colgate Total® vs. ordinary, non-antibacterial toothpaste. 
  1. Plaque is a sticky colorless film of bacteria that constantly forms on teeth. It's the main cause of cavities and gingivitis and can harden into tartar if not removed daily. Colgate Total® contains an antibacterial ingredient and has a unique formula that attaches to teeth to help reduce plaque.

  2. Gingivitis is the first stage of gum disease which, if left untreated, may develop into periodontitis. People with gingivitis may have inflamed gum tissue or red, swollen gums that bleed easily. Colgate Total® reduces the plaque germs that cause gingivitis.

  3. Tartar, sometimes called calculus, is plaque that has hardened on teeth or at the gumline. Colgate Total® works to fight tartar build-up by preventing plaque from forming.

  4. Cavities are tooth decay, which is heavily influenced by eating habits, oral hygiene and the presence of fluoride in water and toothpaste. Colgate Total® provides fluoride protection against cavity formation and tooth decay.

  5. Bad Breath is breath with an unpleasant odor. One cause is the millions of bacteria that live in the mouth. The mouth's warm, moist conditions make it an ideal environment for bacteria to grow. Colgate Total® helps kill bacteria that live in the mouth and cause bad breath.

  6. Weak Enamel results when the outer layer of the tooth is worn away or eroded. Many common foods and drinks are acidic and can wear away enamel. The build-up of plaque bacteria and aging may also contribute. Colgate Total® Enamel Strength is formulated to strengthen tooth enamel.

  7. Stains on teeth can be caused by tobacco, coffee, red wine and certain foods. Colgate Total® effectively whitens teeth by gently removing surface stains.
Colgate Total®

The Connection Between Diabetes and Oral Health

People with diabetes are 2x more likely to develop serious gum disease. Why? Diabetes makes the body more susceptible to bacterial infection, so people with diabetes have a decreased ability to fight germs that invade the gums. If you have diabetes, there are easy steps you can take to help protect your oral health.

One simple step is to brush with a toothpaste specially formulated for gum health. Colgate Total® toothpaste is the only FDA-approved toothpaste to prevent gingivitis and is recommended most by dentists for gum care.**

*   Based on a clinical study, 12 hours after brushing vs. ordinary, non-antibacterial toothpaste

** Colgate Total® toothpaste is approved through the New Drug Application process to help prevent gingivitis.
     Not approved for the prevention or treatment of serious gum disease or other diseases.

*** Based on 6 week clinical data

Product Details

  • Product Dimensions: 1.5 x 8.6 x 3.5 inches ; 15 ounces
  • Shipping Weight: 15.2 ounces
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • ASIN: B0033HK4DU
  • UPC: 035000740656
  • Item model number: 74128
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (130 customer reviews)
  • Amazon Best Sellers Rank: #110,781 in Beauty (See Top 100 in Beauty)
  • Product Warranty: For warranty information about this product, please click here
  • Discontinued by manufacturer: Yes
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Important Information

Safety Warning
Keep out of the reach of children under 6 years of age.
If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.
Ask a dentist before use if you have:
Bleeding or redness lasting more than 2 weeks.
Pain, swelling, pus, loose teeth, or more spacing between teeth.
These may be signs of periodontitis, a serious form of gum disease.

Aids in the prevention of: cavities; plaque; gingivitis.

Active Ingredients: Sodium Fluoride (0.24%) (0.15% W/V Fluoride Ion), Triclosan (0.30%). Inactive Ingredients: Water, Hydrated Silica, Glycerin, Sorbitol, PVM/MA, Copolymer, Sodium lauryl Sulfate, Flavor, Cellulose Gum, Sodium Hydroxide, Propylene Glycol, Carrageenan, Sodium Saccharin, Titanium Dioxide.

Supervise children as necessary until capable of using without supervision. Adults and Children 6 Years of Age and Older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or a physician. Children Under 12 Years: Instruct in good brushing and rinsing habits (to minimize swallowing). Children Under 6 Years: Do not use unless directed by a dentist or a physician. Antiplaque and antigingivitis use not proven in children.

Customer Questions & Answers

Customer Reviews

Most Helpful Customer Reviews

33 of 39 people found the following review helpful By Tracy Marks VINE VOICE on July 17, 2011
Vine Customer Review of Free Product ( What's this? )
Colgate Total Advanced Whitening Toothpaste, which I have been using for several months, has indeed helped restored my teeth's natural whiteness. Although it doesn't whiten in the sense of recoloring the teeth, it eliminates yellow stains.

My periodontist had recommended Sensodyne, which I had previously used, but after several swigs a day of peridex (chlorhexidene), an antibacterial mouthwash I needed to use for ten days after each periodontal surgery, my teeth had yellowed considerably. So I tried Colgate Total Advanced Whitening, which is much easier to use than whitening strips. It also tastes fine, contains fluoride to help prevent cavities, resists tartar and plaque buildup, gives 12-hour protection, and has the ADA seal of approval.

Now, however, after researching on the Web, I am concerned about its component triclosan, which the FDA is currently investigating and which the Environmental Protection Agency has classified as a probable human carcinogen.

Some facts: Triclosan provides 12-hour protection because its polymer gantrez attaches to the teeth. Found in many antibacterial soaps, deodorants, and Colgate Total toothpaste (and some Sensodyne products as well), it reacts with chlorine in tap water to form toxic chloroform, which is linked to cancer, and believed also to disrupt endocrine function. Triclosan contains chemicals similar in structure to toxic PCBs, and is also used in antimicrobial pesticides, under the names of cloxifenolum and microbicide.

My own state representative, Edward Markey (Chairman of the Energy and Power Subcommittee, one of the most powerful subcommittees in the US House), has been urging both the FDA and EPA to ban its use in personal care products. I have great respect for Repr.
Read more ›
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7 of 8 people found the following review helpful By S. Lionel TOP 500 REVIEWERVINE VOICE on July 3, 2011
Vine Customer Review of Free Product ( What's this? )
Colgate, like its competitors, fills store shelves with endless minor variations on its products. The Colgate Total line is unusual in that one of the ingredients is Triclosan, which kills bacteria that can cause gum disease. My dentist recommended the Colgate Total line because I have a continuing battle with gingivitis, and I have been using it for several years now. Unfortunately, I can no longer find my favorite variant in local stores, Colgate Total Advanced Fresh, though I could order it online.

As I said above, there are many variations on Colgate Total. They all have the same amount of flouride and Triclosan, but vary in abrasiveness (look for the position of silica in the ingredients), whether it is a paste or a gel, and some other properties that aren't immediately obvious from the label. The "Advanced Whitening Paste" is a paste that is higher in abrasiveness than others in the line - this is what makes it "whitening" in that it removes surface stains with the silica. There is not any kind of bleaching action here.

If you are like my wife, who has sensitive teeth, you'll want to avoid this particular style and look for one lower in abrasiveness, such as Colgate Sensitive Enamel Protect Toothpaste (not part of the "Total" line.) Also, the gel-style toothpastes tend to be somewhat less abrasive than the paste-styles. However, I don't have this problem and the Advanced Whitening Paste works well for me. It tastes good and leaves my teeth feeling clean and my mouth refreshed.

A final comment on the Triclosan - there are many who worry about the increasing preponderance of products containing antibacterial agents, as this can lead to development of drug-resistant bacteria. I have stopped using soap with Triclocarban, a relative of Triclosan, but I keep using the Colgate Total as I believe it is helping my gums.
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2 of 2 people found the following review helpful By Doug Erlandson TOP 50 REVIEWER on June 16, 2014
When I first tried the Colgate Total Advanced Whitening Toothpaste I did it primarily because it had a whitening agent in it. I was surprised at what a pleasant taste it had. Not that I brush my teeth primarily for the taste. However, I do like one that has a fresh, minty taste to it, and this toothpaste certainly does. It also does have a whitening effect on the teeth if used regularly. Seeing that it is a moderately priced toothpaste I would recommend it.
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1 of 1 people found the following review helpful By L. Gildart TOP 500 REVIEWERVINE VOICE on June 21, 2011
Vine Customer Review of Free Product ( What's this? )
I have struggled with gum inflammation ever since I was diagnosed with lupus nearly ten years ago. Colgate Total Advanced Whitening Toothpaste really and truly helps calm the inflammation and has gone a long way toward reversing my gingivitis. It even tastes okay.

I deducted one star, because it contains an ingredient - Triclosan - that has been identified as being of high concern for toxicity in Europe and has been restricted for use in cosmetics in Canada. The US FDA and the EPA are reviewing the safety of Triclosan in light of recent animal studies, in light of human studies showing that the substance can be found in the urine of 75% of the population (and may disrupt the endocrine system), and in light of allegations that the substance is contributing to the proliferation of antibiotic resistant bacteria. Triclosan is an antibacterial and is probably the reason my gums are feeling and looking better, so I am going to keep using the toothpaste at least for awhile. However, I am not going to let my child use it.

Obviously, whether you want to use it is your own choice. For me, the benefits outweigh the risks. Your own assessment should be based on all of the relevant information available.
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Most Recent Customer Reviews

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