Business is going through a revolution and companies and industries as we know them are ceasing to exist. Regardless of how long you’ve been in business, no matter how many customers you have, or your company’s revenues and profits, you must embrace the Collaborative Community™ as the business pattern for achieving success in the networked economy.
Business is quickly becoming defined by the choices the individual customer wants businesses to make available to him or her, not what a business chooses to make available. Customers are increasingly expecting to collaborate in the development of personalized goods, services, and information. The problem, quite simply, is that the business structures that prevail in our economy are not designed to fulfill the needs and wants of knowledgeable and powerful customers.
The challenge facing all businesspeople is to disregard how their business works today, to discard their legacy thinking, take out a “clean sheet of paper,” begin with the customer, and then work backward through the value creation process, developing an understanding of when, where, and how value is created.
Collaborative Communities explains in detail how to build this new business pattern – the seamless alliance of businesses best able to profitably satisfy the shared set of needs and wants of a virtual customer community. This alliance is led by a “choreographer,” a business whose function is to balance the satisfaction of the customers’ personal needs with the need of the business members in the community to operate profitably.
Collaborative Communities describes in detail what you need to know to benefit from this emerging business pattern and gain customer loyalty, grow profitably, and increase shareholder value in the Networked Economy.
