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Collapse of Distinction: Stand out and move up while your competition fails (NelsonFree) Hardcover – April 5, 2009


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Product Details

  • Hardcover: 272 pages
  • Publisher: Thomas Nelson (April 5, 2009)
  • Language: English
  • ISBN-10: 1595551859
  • ISBN-13: 978-1595551856
  • Product Dimensions: 0.9 x 5.4 x 8.4 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (66 customer reviews)
  • Amazon Best Sellers Rank: #1,007,475 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Scott McKain formerly served as Vice Chairman of a dynamic holding company that was named one of the "fastest growing companies" in America. He is also the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He has been honored with induction into the "Professional Speakers Hall of Fame" -- and is a member of the "Speakers Roundtable," an elite group of twenty business speakers considered by many to be among the best in the world. His client list for speeches, seminars and consulting is a "Who's Who" of corporations (such as GE, IBM, Phillips, and hundreds more). He has appeared on platforms in all fifty states of the US and fourteen countries. Scott also makes appearances on FOX News Channel and other major media outlets as an expert commentator. Scott, his wife, Tammy, and sons Corbin and Faron Byler live in Indianapolis, Indiana.

More About the Author

Business Thinker. Platform Original. Bestselling Author.
Scott McKain's calling is business - but his passion is the platform.

Capturing the ideas that created three Amazon.com #1 business bestsellers, Scott McKain presents cutting-edge ideas with razor-sharp clarity for audiences around the world. He focuses on distinctive customer relationships: how you SELL more uniquely and how you SERVE by creating "Ultimate Customer Experiences ®."

Scott McKain's latest book, "Create Distinction: What to Do When 'Great' Isn't Good Enough to Grow Your Business" is the newly revised and expanded version of his previous work that was named one of the "Ten Best Business Books" of the year by the Miami Herald, Sacramento Bee, and numerous other major publications.

His previous books, "ALL Business is Show Business," "What Customers REALLY Want," and "Collapse of Distinction," all take a groundbreaking approach to assist organizations and professionals deliver what Scott calls the "Ultimate Customer Experience ®."

He has been honored with induction into the "Professional Speakers Hall of Fame" -- and is a member of the "Speakers Roundtable," an elite group of twenty business speakers considered by many to be among the best in the world.

He has served on the Board of Directors of the National Safety Council and the National Speakers Association. He has been named as a "Hoosier Hero" in his home state because of his commitment to youth and philanthropy.

Scott McKain has made multiple appearances on FOX News Network as an Analyst and Commentator. His platform presentations have run the gamut from the White House lawn with the President in the audience carried live on CNN and NBC's "Today" show...to a remote outpost near the Amazon...all 50 states, seven Canadian provinces...and from Singapore to Sweden...Mexico to Morocco.

From a one-hour keynote and full-day intensive seminars -- to consulting and live online events -- many leading organizations seek Scott McKain to provide the critical education and insight that changes behavior and grows organizations AND people.

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Customer Reviews

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If you own a business, are considering owning a business or own a blog I recommend you read this book.
Stephanie's Mommy Brain
Each chapter has solid ideas richly illustrated through great stories, an executive summary highlighting the message and highly practical action steps.
B. K. Rice
Scott McKain's book will help a business to create that distinction that will make it stand out in a crowd and succeed.
Joan N.

Most Helpful Customer Reviews

Format: Hardcover
Whenever I meet with a prospective consulting client in need of help with marketing, I always pose three basic questions that consumers tend to ask: Who are you? What do you do? Why should I care? The third question is the most important because one of the greatest challenges that organizations now face is to differentiate themselves and their products and services from competitors. In this volume, Scott McKain provides a wealth of information and counsel that can help decision-makers in almost any organization (regardless of size or nature) to "stand out and move up while [the] competition fails." In the introduction, he asks a basic question of his own: "Can your customers tell the difference between you and your competition?" In some instances, the answer is "no. "In other instances, the answer is "I have no idea." And in still other instances, the answer is "Yes, unfortunately." Whatever the response, the fact remains that - with rapidly increased commoditization and expanded globalization -- competition in almost every marketplace has become ferocious and is certain to become moreso. McKain provides a roadmap for understanding how the phenomenon of "sameness" happened and what to do in response to it. His function is to serve as a guide to assist his reader during efforts to make her or his business distinct in the marketplace. He outlines and discusses various strategies that, if executed effectively, can help to make a significant and (key word) sustainable difference to his reader's own customers and he succeeds brilliantly.

Distinction (or differentiation) initiatives must be based on a solid foundation. McCain identifies four and devotes a separate chapter to each: total Clarity about who and what the organization is...
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3 of 3 people found the following review helpful By William Colle III on May 21, 2009
Format: Hardcover
I have had the privilege and the pain of working for numerous companies of varying size and proficiency. They all had one frustrating thing in common--none reached their promising potential. It was mainly because they (we!) could never differentiate themselves from the similar minded businesses hawking similar wares. After reading Collapse of Distinction, I have a clearer understanding why.

Most business books are long on pontificating and short on practical application. What I found refreshing in this book was the information was easy to digest and the main concept centered around a couple of small businesses in rural Indiana. Their contrasting attempts to overcome personal "David vs. Goliath" moments form the main ideas in the book--how do you stand out and succeed, especially when facing long odds and low capital? The answer makes perfect sense. Since reading the book, I have made a point to observe the businesses I frequent and conduct my own personal field tests. The establishments where the principles laid out by Mr. McKain are being followed (whether they know it or not) are not only busy, they have a better vibe. And that proves that you don't have to be Starbucks to be successful and cool. Read the book. Then you'll understand.
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2 of 2 people found the following review helpful By Nathan Martin on September 19, 2010
Format: Hardcover
I loved the subtitle: Stand out and move up while your competition fails. Unfortunately, this book didn't hold my attention.

Collapse Of Distinction contains solid content. There are valuable insights especially if you haven't studied differentiation and distinction before. It's just that there are better books out there on this topic. If you are interested in this topic at all, make sure you read the 30 year old classic, Positioning: The Battle for Your Mind. Al Ries and Jack Trout are marketing legends and give plenty of real life examples to get your mind turning to come up with your own distinctions.
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2 of 2 people found the following review helpful By Stephanie's Mommy Brain on May 9, 2010
Format: Hardcover
Collapse of Distinction: Stand Up and Move Out While Your Competition Falls is an interesting book. The target audience is business owners who are looking for ways to make their businesses a success.

McKain's whole premise is that businesses are no longer distinct or individualistic. As a consumer, I found myself agreeing with much of what he said. After all, is there really that much difference between McDonald's, Burger King, or Wendy's? Yes, they have their slightly unique flavor but if you are traveling down the interstate and want a quick burger do you care which one is at the next exit?

If you are a business owner, McKain encourages you to focus on the one thing you do really well or the one thing that makes you different from everyone else. Market that difference to your customers while making them feel important and they'll keep coming back.

Why am I reviewing this book? Well, 10 years ago I owned a business (Pampered Chef consultant), my parents currently own a tire and oil change shop, and my brother owns a beef farm. I guess you could say business runs in the family.

But beyond the applications for businesses, I found much of what McKain said to be applicable to blogging (I write a blog). If you want to increase your blog readership then focus on those 1-3 topics you are passionate about. Then make your readers feel valued and they'll keep coming back to read about your passions.

If you own a business, are considering owning a business or own a blog I recommend you read this book.

Disclosure: I received this book free from Thomas Nelson Publishers as part of their BookSneeze book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own.
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