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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Good marketing book,
By A Customer
This review is from: The Colombian Coffee Book: How Juan Valdez Became a Household Name (Hardcover)
This is a good book about coffee -- and about the marketing of a commodity. It's well written and full of good anecdotes about what has been a pretty good ad campaign for a long time. I got it as a gift and ended up actually liking it.
0 of 4 people found the following review helpful:
5.0 out of 5 stars
This amazing book,
By A Customer
This review is from: The Colombian Coffee Book: How Juan Valdez Became a Household Name (Hardcover)
I love this book. The pictures were great and I love Colombian Coffee.
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