Colonel Sanders and the American Dream (Discovering America) and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $20.00
  • Save: $4.50 (23%)
FREE Shipping on orders over $35.
Only 2 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Colonel Sanders and the A... has been added to your Cart
+ $3.99 shipping
Used: Very Good | Details
Condition: Used: Very Good
Comment: Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Colonel Sanders and the American Dream (Discovering America) Hardcover – April 15, 2012


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$15.50
$10.50 $7.90

The War That Forged a Nation
Pulitzer Prize-winning historian James M. McPherson looks anew at the reasons America's civil war has remained a subject of intense interest for the past century and a half. Learn more
$15.50 FREE Shipping on orders over $35. Only 2 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

Colonel Sanders and the American Dream (Discovering America) + The Kentucky Derby: How the Run for the Roses Became America's Premier Sporting Event
Price for both: $34.43

Buy the selected items together


Editorial Reviews

Review

From the book: "The youthful public, polled in 2010, were woefully ignorant in thinking that Colonel Sanders was not a real person. Had he not been, the contrast between his identity and his image, his violent temper and hotblooded fits of anger, and the cool, dispassionate, and reckless way he and the company he founded were treated by the corporations for so many years would not be so poignant. The Colonel, whose ambition knew no bounds and whose stubborn, ineradicable sense of self survived even his own apotheosis, did, in fact live the American Dream. He transcended his own limitations and the conditions of his birth. But in retrospect, it was his greatest triumph, and his best legacy, that he didn't transcend them completely. He continues to represent a very real time, place, product, and person, and his icon is hollow without the man behind it." Review: "Food writer, Josh Ozersky has written a very good business book. He profiles the many colossal failures of the Kentucky Fried Chicken founder, Harlan Sanders, and the success he had at 65 creating KFC. It is a true life Death of a Salesman as Sanders works tirelessly to build something - anything that will raise him from his humble beginnings." - Julia McMichael, San Francisco Book Review

About the Author

Josh Ozersky is a James Beard Award–winning food writer and cultural historian, the author most recently of The Hamburger: A History. He writes on society and food for Time magazine and has written frequently for New York Magazine, the New York Times, Saveur, and numerous other publications. Among his other books are Archie Bunker's America: TV in an Era of Change, 1968–1978 and Meat Me in Manhattan: A Carnivore's Guide to Manhattan.
NO_CONTENT_IN_FEATURE

Image
Looking for the Audiobook Edition?
Tell us that you'd like this title to be produced as an audiobook, and we'll alert our colleagues at Audible.com. If you are the author or rights holder, let Audible help you produce the audiobook: Learn more at ACX.com.

Product Details

  • Series: Discovering America (Book 3)
  • Hardcover: 156 pages
  • Publisher: University of Texas Press (April 15, 2012)
  • Language: English
  • ISBN-10: 0292723822
  • ISBN-13: 978-0292723825
  • Product Dimensions: 5.5 x 0.8 x 9 inches
  • Shipping Weight: 9.9 ounces (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #172,050 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

3.5 out of 5 stars

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By A. Guy on September 4, 2012
Format: Hardcover
This isn't really a book, it's more of a long form magazine article and not a very good one. Basically, you walk away understanding that Ozersky really likes fried chicken and has a great affinity for KFC. There's a loose biography here, but most of the book seems to focus on the mistreatment of KFC and Col. Sanders' legacy by various corporate interests.

This book is simply not worth the time.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Josh Ozersky on May 20, 2012
Format: Hardcover
This book is thoughtful, witty, and a compelling read. i didn't know much about colonel sanders and I didn't really think much about him besides him being a famous man in a funny suit. Ozersky's book told me not just about the Colonel but also about many other things that helped me understand the colonel, like chicken in southern culture, pressure cookers, corporate branding, and so much more. But the main thing is that it's written so well and so intelligently that I enjoyed reading about things I didn't think I would care about. I am going to read his other book about hamburgers next.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 4 people found the following review helpful By Lonnie on May 3, 2012
Format: Hardcover Verified Purchase
I really enjoyed Josh Ozersky's "The Hamburger," and I love fried chicken too, so I thought I'd give this book a whirl. The "American Dream" theme applies mostly to the first half of the book, which details Colonel Sanders' roots, his rise as a businessman, and the establishment of the KFC empire, owing greatly in part to the Colonel's "handshake" style of doing business.

The second half of the book deals with the succession of corporate takeovers of KFC and their hapless efforts to grow/transform the already successful business, which resulted in frequent clashes with the franchisees and the Colonel's vision for what KFC ought to be. The end of the book descends into a diatribe that has Ozersky channeling the cranky Colonel himself as he lambasts the current corporate owners for plunging quality, expunging the words "Fried Chicken" from the brand name, and cheapening the Colonel's image by turning him into a cartoon mascot meant to appeal to kids afflicted with the latest Pokemon craze.

The latter half of the book may have been improved had Ozersky's argument been better developed (I personally never had any problem with the cartoon Sanders either, I thought he was funny!). Yet he does make a good case that all the faceless corporate restructuring failed to respect the heart of the product. Fried chicken is arguably the most "sit down" meal of all fast foods, and it lends itself much better to feelings of familial warmth than, say, Taco Bell or Burger King. The book ends on somewhat of a sour note, but it at least made me want to add a pilgrimage to the original Sanders Cafe to my "bucket" list :D

In essence, at the heart of the book is a love for the product and a love for the grandfatherly gentleman who made it all happen. I love fried chicken. I love you now too, Colonel Sanders. God bless umer'ca
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Albert Graham on February 1, 2013
Format: Kindle Edition Verified Purchase
Very informative and entertaining! And to think its a real story to top it all off! Would highly recommend to everyone.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Colonel Sanders and the American Dream (Discovering America)
This item: Colonel Sanders and the American Dream (Discovering America)
Price: $20.00 $15.50
Ships from and sold by Amazon.com

What Other Items Do Customers Buy After Viewing This Item?