Colour is one of the most effective and least expensive ways to convey a message or get a viewer's attention. Colour communicates instantly. Even before the viewer has read and understood the text, the colour scheme has conveyed something on a subconscious level. Colour has become an instant message. Color Graphics explores this phenomenon through stunning work from top international designers and examines how their use of colour has made these designs powerful and memorable. Whether its colours are bold, subtle or missing entirely, each piece is briefly examined and includes comments from the designers about the key role colour plays in their work. Additional insight comes from leading colour expert Leatrice Eiseman, who addresses topics such as where colour forecasts come from, consumers' reactions to specific colours and the role colour plays in design for children.
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Book Description
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About the Author
Karen Triedman teaches colour, applied colour and the psychology of color, design & visual merchandising at Rhode Island School of Design. She consults in visual marketing and colour design for clients including Swarovski Silver Crystal, Paramount Cards, Cardusdmart and Foxwoods Casino. She lives in Providence, Rhode Island.
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Inside This Book
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First Sentence:
In our visually boisterous world, color is the key element that can be used to catch the viewer's attention. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
project concept, color design, identity system Key Phrases - Capitalized Phrases (CAPs): (learn more)
Cato Purnell Partners, Herman Miller, Lanny Sommese, Earl Gee, Jack Anderson, Hornall Anderson Design Works, Sommese Design, Vanessa Eckstein, Edi Berk, Yang Kim, Chung Design, Design Forum, Format Design, Michael Osborne Design, Consolidated Paper, Dallas Services, Kirshenbaum Communications, Light Blue, Loras College, West Marine, Black Palette, Green Palette, Russ Haan, United States, Brown Palette New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
In our visually boisterous world, color is the key element that can be used to catch the viewer's attention. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
project concept, color design, identity system Key Phrases - Capitalized Phrases (CAPs): (learn more)
Cato Purnell Partners, Herman Miller, Lanny Sommese, Earl Gee, Jack Anderson, Hornall Anderson Design Works, Sommese Design, Vanessa Eckstein, Edi Berk, Yang Kim, Chung Design, Design Forum, Format Design, Michael Osborne Design, Consolidated Paper, Dallas Services, Kirshenbaum Communications, Light Blue, Loras College, West Marine, Black Palette, Green Palette, Russ Haan, United States, Brown Palette New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 6
books:
See all 6 books this book cites
- Smart Design by Supon Design Group in Back Matter
- Promotion Design That Works by Cheryl Dangel Cullen in Back Matter
- Large Graphics by Cheryl Dangel Cullen in Back Matter
- Pantone Guide to Communicating With Color by Leatrice Eisemann in Back Matter
- The Best of Brochure Design (No. 1) by Stephen Bridges in Back Matter
See all 6 books this book cites
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