Color for Impact: How Color Can Get Your Message Across or Get in the Way [Paperback]

Jan V. White (Author)

Book Description

ISBN-10: 0962489190 | ISBN-13: 978-0962489198 | Publication Date: April 1997

Color for Impact deserves to be within reach of every editor and desktop publisher's computer. It encourages newcomers to think about colour in new ways and reminds experienced designers that colour can be a two-edged sword: it can as easily obscure a message as drive it home. In either case, by focusing on the message and the communication, rather than what Jan White calls the 'decorative' aspects of colour, Color for Impact will help you to take advantage of the reduced costs and increased availability of colour at all levels. Contents: Getting the Best Out of Colour; Ten Commandments on Using Colour; Where to Use Colour; How Much Colour to Use; Copying Colour in Black-and-White; Making the Most of Colour; Which Colour to Choose; Combining Colours with Colours; Colour and Panels; Colour and Pictures; Colour and Type; How Words, Shape, Space, and Colour Produce Impact; Technicalities About Colour.

Product Details

• Paperback: 64 pages
• Publisher: Strathmoor Pr (April 1997)
• Language: English
• ISBN-10: 0962489190
• ISBN-13: 978-0962489198
• Product Dimensions: 10.8 x 8.3 x 0.3 inches
• Shipping Weight: 11.2 ounces
• Amazon Best Sellers Rank: #3,043,386 in Books (See Top 100 in Books)