Customer Reviews

Color: The Secret Influence

5 star:		(6)
4 star:		(0)
3 star:		(0)
2 star:		(1)
1 star:		(3)

 

 

Color affects everything, "Color The Secret Influence" examines the science, psychology, and history of color. The information and studies discussed within touch on many facets of everyday life. The book begins by defining color, and discusses it in the context of it's affects on health, psychology, architecture, landscape design, sales, marketing, packaging, fashion, and culture in general.

If you have the slightest interest in learning about color for commercial purposes, designing and decorating your home, improving or understanding your color preferences, or how your everyday color choices and preferences affect you, buy this book!. It's is phenomenal, absolutely the best all encompassing book on color I've ever come across. While the information contained within, can be applied to web and graphic design, the depth of this book goes FAR beyond anything else I have read! It covers MUCH more than just creating attractive color combinations.

I think this book will really help me in my work. I have a floorcovering business and I have read a lot of books on color trying to learn things that I can use in my business. This is the first book that has given me really solid information. I now understand color for the first time. I really recommend this book to anyone who wants to know how to use color as a way to make their lives better.

This is the best book on color I've ever found. It gives a really comprehensive overview of how color affects your entire life. If you want to redecorate your home, or influence people by how you dress, or learn how to use color to make your life healthier you absolutely must read this book. Color: The Secret Influence really goes way beyond anything I've ever read about color before in showing how it totally affects our lives. It clearly states that the serious study of color is in its beginning stages but it also gives an amazing amount of information that anyone can use today, right now to make their lives better. You've gotta read this book!

This was a required textbook for a color course at Colorado State and was truly a poor choice. The content was overly generalized and sometimes simplified to the point of being meaningless. At other times, it was simply wrong. Comments on the cultural significance of specific colors were often inappropriate or perhaps the product of careless or stereotypical thinking. For example, there is an assertion that all Buddhist monks always wear yellow robes dyed with saffron because yellow is such an important color in that culture. (That culture? Buddhism is the dominant religion in multiple countries throughout Asia. Are they all to be lumped into one inaccurate stereotype?) My own travels tell me that only Thai Buddhist monks wear yellow robes dyed with tumeric (saffron is far too expensive for monks to use as dye!). In Burma and Tibet, Buddhist monks wear maroon robes and in Japan, indigo or black sometimes mixed with white. Because of these kinds of identifiable inaccuracies and the general tone of simplistic sweeping assertions, I doubted the content that I couldn't verify by my own experience and found the book worse than useless. There are so many other books available on color, why choose one as poor as this?

This book is like Reader's Digest. It trys to cover too much subject matter and winds up turning into a survey. It says a little about a lot. I returned it.

I'm a student taking a color class at my local junior college and this is the required text. This book is the most awkward book I've ever read. The authors continually repeat themselves and ramble on about nonsense. The authors actually have the exact same sentences repeated within a chapter. This book is poorly written and poorly edited; there are misspellings, and incorrect information! While discussing complementary color schemes, the authors explain that complementary schemes involve colors directly opposite on the color wheel. Then they list the following examples "red-green", "blue-yellow", and "orange-violet". These exampes are INCORRECT. Blue and orange are complements, as are yellow and violet. If the author can't get such a simple statement correct, it seriously comprimises the rest of the text. In short, this book is simply the most awkward, frustrating book I've ever read. Please please please, spare your sanity and buy another book on color.

This book is fascinating and well done. I am more than halfway through it and I can't wait to finish reading it! Even though I am a color professional and belong to many professional organizations, I am learning things I didn't know about color and its effects. I am sure this information will provide very useful in both my work and my life. I highly recommend this book!

I have taught color theory and interior design classes for over a dozen years and this book goes into important areas not typically covered in other color theory and lighting texts. The two chapters on "Color and Health" and "Color and Psychology" could very well completely change your views about various lighting sources and their effects on our health and emotions. Important reading for all educators and interior designers.

This book has lots of info and is put together really well. It's amazing to learn how much color affects your life and to realize that you can make your life so much better by knowing how to use it. This is a great book.

The book was in fairly good condition. But ,I paid to have it shipped in two days, It didn't come for 2 weeks!!