Color - Messages & Meanings: A PANTONE Color Resource [Paperback]

Leatrice Eiseman (Author)

Book Description

Publication Date: November 29, 2006

There is no one in the business world that doubts the impact of colour. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of colour as a means of instant communication in order to make appropriate colour decisions. This guide explains the emotional response to colour and covers the latest guidelines for effective colour combinations including the integration of colour trends. With up-to-date visuals and printing formulas to eliminate guesswork, this guide empowers and equips its users to make smart informed decisions.

Editorial Reviews

About the Author

Leatrice Eiseman is the executive director of the PANTONE® color institute, the prestigious color research and informational center that shares its color expertise with professionals in a variety of high profile, culturally-focused industries including fashion, interior design, graphic arts, and advertising.

Product Details

• Paperback: 144 pages
• Publisher: Hand Books Press (November 29, 2006)
• Language: English
• ISBN-10: 0971401063
• ISBN-13: 978-0971401068
• Product Dimensions: 9.5 x 10.8 x 0.5 inches
• Shipping Weight: 2.3 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (20 customer reviews)
• Amazon Best Sellers Rank: #15,475 in Books (See Top 100 in Books)
  • #100 in Books > Arts & Photography > Design & Decorative Arts > Graphic Design

More About the Author

Leader at the Eiseman Center for Color Information and Training and also executive director of the Pantone® Color Institute. I am the author of seven books on color, among them:  Colors For Your Every Mood which was chosen as a Book of the Month Club selection and received an award from the Independent Publisher's Association, thePantone® Guide to Communicating With Color, Color Answer Book, More Alive With Color, and my most recent book, Color:   Messages & Meanings, a Pantone® Color Resource which won the Create Awards' Best of Industry award. I have also written chapters in one of web page flash guru Hillman Curtis' works as well as in a book published in Japan titled the Power of Color, written by Kaori Mukawa.

Customer Reviews

Most Helpful Customer Reviews

55 of 56 people found the following review helpful:

5.0 out of 5 stars Leatrice... you rock!, September 10, 2007

By 

Micheal Mathews (Berea, Kentucky, USA) - See all my reviews
(VINE VOICE)    (REAL NAME)   

Amazon Verified Purchase

This review is from: Color - Messages & Meanings: A PANTONE Color Resource (Paperback)

I wasn't sure what to expect from this book having already read "Communicating with color" till the pages started falling out.
I really thought I was in for more of the same and I was right.
HOWEVER!
Leatrice, being the great color expert that she is has updated this book with newer associations and rationale behind the changes.
She could've just called it;
"The Pantone Guide to Communicating With Color Version 2"
But how boring is that?

Most people know that trends change as do ideals and views on the world around us. Because of this our affinities and associations with colors will also change. Sometimes slightly and sometimes dramatically.
Most color books dont really dive into this much, they simply give you some palettes and expect you to keep using them until your clients stop calling.
But with this new book not only does Leatrice give a bit more insight to color associative trends but she also ads a section about practical uses in media and point of sale (I know, I know... she kind of did in the last one too). She throws in some interesting little facts and tidbits as well as a few new color wheels for you to mill over.
Granted there is a lot of the same, you could almost pull a few paragraphs straight from the last book. But as I mentioned this one is just a bit more up to date.

As with the last book this is not a Pro's Guide to color association and theory.
What it is, is a fantastically comprehensive guide and reference with plenty of inspirational examples and palettes for you to paw through when you need a creative kick in the pants.

If your new to color theory and association, dont miss this book.
If your an experienced designer like myself, you probably have "Communicating with Color" and think you dont need this one...
Well you probably dont, but the updated palettes and explanations were worth it for me. Besides, she just makes good lookin books!
I love having this on my desk, it's got appeal like a Com Arts Annual or something!

My only gripe is that I really loved having all the color responses on one page, now they're written in more detail for each color but are found through out the book in their respective sections.
The addition of detail is nice but it would've been handy to have them all located in some kind of quick reference page again.

Oh and one last thing, if you didnt get "Pantone Guide to Communicating With Color", you missed a great book but this is the updated version get this... seriously, get it.

21 of 21 people found the following review helpful:

5.0 out of 5 stars Excellent book, January 15, 2007

By 

Lyubov Strauss "Lyubov" (Saint Louis, MO) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Color - Messages & Meanings: A PANTONE Color Resource (Paperback)

Color: Messages & Meanings: A Pantone Color Resource by Leatrice Eiseman is the second book by Leatrice Eiseman about Pantone color in my personal library. I am graphic designer, photographer and art director, and I am using this book every time. Each individual project has an emotional status and individual message. This book will help you to find the right color based on you information. It is great source for everyone who is in art, design, and photography. Every color carries the message. Leatrice Eiseman teaches us to use the language of color to improve the quality of our work and our life. The success of your design based on the right color choice is 50%. Enjoy your book.

33 of 36 people found the following review helpful:

3.0 out of 5 stars Consistency of Color, January 6, 2007

By 

Melanie Schmidt (Madison, WI USA) - See all my reviews
(REAL NAME)   

This review is from: Color - Messages & Meanings: A PANTONE Color Resource (Paperback)

If this is the first Pantone color usage book you buy, it will serve you well. Easy to follow and easy to reference. If you already own a Pantone color book, however, you might be disappointed since there aren't new insights. Not surprising since color meaning is consistent across time, but something to heed when making the purchase.