Color - Messages & Meanings: A PANTONE Color Resource (Paperback)

by Leatrice Eiseman (Author)
Key Phrases: color trends, color family, Cool Gray, Wann Gray

Editorial Reviews

Product Description
Color: Messages and Meanings, A PANTONE® Color Resource is the follow-up to the PANTONE® Guide to Communicating With Color. This book contains all new material to help you make effective, unique and credible color choices. Based on research and filled with hundreds of color combinations and illustrations, this book presents color expert, Leatrice Eiseman's insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated. Experience inspiration through the most effective combinations for communicating moods, ranging from assertive to provocative or intimate, and many other moods. These essential guidelines and illustrations can be applied to so many of your projects... branding, packaging, signage, point-of-purchase, displays, advertising, logos, websites and more. Everything you need to make color work more effectively in your designs, from valuable color information to charts for converting PANTONE solid ink colors to four-color process (CMYK) formulas, is thoughtfully presented. Created for everyone whose color choices are critically important for the success of a project, this book will prove a valuable tool and resource that will enable you to jump-start your imagination, and provide you with the appropriate rationales for making those choices.

About the Author
Leatrice Eiseman is the executive director of the PANTONE color institute, the prestigious color research and informational center that shares its color expertise with professionals in a variety of high profile, culturally-focused industries including fashion, interior design, graphic arts, and advertising.

Product Details

• Paperback: 144 pages
• Publisher: Hand Books Press (November 29, 2006)
• Language: English
• ISBN-10: 0971401063
• ISBN-13: 978-0971401068
• Product Dimensions: 10.7 x 9.2 x 0.4 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars See all reviews (14 customer reviews)
• Amazon.com Sales Rank: #18,436 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

25 of 26 people found the following review helpful:

5.0 out of 5 stars Leatrice... you rock!, September 10, 2007

By	M. Filer "Bobo Jenkins" (Alexandria, Virginia, USA) - See all my reviews (REAL NAME)

I wasn't sure what to expect from this book having already read "Communicating with color" till the pages started falling out.
I really thought I was in for more of the same and I was right.
HOWEVER!
Leatrice, being the great color expert that she is has updated this book with newer associations and rationale behind the changes.
She could've just called it;
"The Pantone Guide to Communicating With Color Version 2"
But how boring is that?

Most people know that trends change as do ideals and views on the world around us. Because of this our affinities and associations with colors will also change. Sometimes slightly and sometimes dramatically.
Most color books dont really dive into this much, they simply give you some palettes and expect you to keep using them until your clients stop calling.
But with this new book not only does Leatrice give a bit more insight to color associative trends but she also ads a section about practical uses in media and point of sale (I know, I know... she kind of did in the last one too). She throws in some interesting little facts and tidbits as well as a few new color wheels for you to mill over.
Granted there is a lot of the same, you could almost pull a few paragraphs straight from the last book. But as I mentioned this one is just a bit more up to date.

As with the last book this is not a Pro's Guide to color association and theory.
What it is, is a fantastically comprehensive guide and reference with plenty of inspirational examples and palettes for you to paw through when you need a creative kick in the pants.

If your new to color theory and association, dont miss this book.
If your an experienced designer like myself, you probably have "Communicating with Color" and think you dont need this one...
Well you probably dont, but the updated palettes and explanations were worth it for me. Besides, she just makes good lookin books!
I love having this on my desk, it's got appeal like a Com Arts Annual or something!

My only gripe is that I really loved having all the color responses on one page, now they're written in more detail for each color but are found through out the book in their respective sections.
The addition of detail is nice but it would've been handy to have them all located in some kind of quick reference page again.

Oh and one last thing, if you didnt get "Pantone Guide to Communicating With Color", you missed a great book but this is the updated version get this... seriously, get it.

24 of 26 people found the following review helpful:

3.0 out of 5 stars Consistency of Color, January 6, 2007

By	Melanie Schmidt (Madison, WI USA) - See all my reviews (REAL NAME)

If this is the first Pantone color usage book you buy, it will serve you well. Easy to follow and easy to reference. If you already own a Pantone color book, however, you might be disappointed since there aren't new insights. Not surprising since color meaning is consistent across time, but something to heed when making the purchase.

10 of 10 people found the following review helpful:

5.0 out of 5 stars Excellent book, January 15, 2007

By	Lyubov Strauss "lyubov" (Saint Louis, MO) - See all my reviews (REAL NAME)

Color: Messages & Meanings: A Pantone Color Resource by Leatrice Eiseman is the second book by Leatrice Eiseman about Pantone color in my personal library. I am graphic designer, photographer and art director, and I am using this book every time. Each individual project has an emotional status and individual message. This book will help you to find the right color based on you information. It is great source for everyone who is in art, design, and photography. Every color carries the message. Leatrice Eiseman teaches us to use the language of color to improve the quality of our work and our life. The success of your design based on the right color choice is 50%. Enjoy your book.