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Colourfield Painting: Minimal, Cool, Hard Edge, Serial and Post-Painterly Abstract Art of the Sixties to the Present Paperback – June 5, 2007

ISBN-13: 978-1861710260 ISBN-10: 1861710267

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Colourfield Painting: Minimal, Cool, Hard Edge, Serial and Post-Painterly Abstract Art of the Sixties to the Present + Color as Field: American Painting, 1950-1975 (American Federation of Arts) + Colorfield Painting: Minimal, Cool, Hard Edge, Serial and Post-Painterly Abstract Art of the Sixties to the Present
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Product Details

  • Series: Painters
  • Paperback: 228 pages
  • Publisher: Crescent Moon Publishing (June 5, 2007)
  • Language: English
  • ISBN-10: 1861710267
  • ISBN-13: 978-1861710260
  • Product Dimensions: 7.4 x 0.5 x 9.7 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 2.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #2,377,649 in Books (See Top 100 in Books)

Editorial Reviews

From the Publisher

EXTRACT FROM CHAPTER TWO, "THE COSMO WOMAN"

LET'S start with the typical front page of Cosmopolitan. As with most other `women's magazines', Cosmopolitan features a woman, a model, smiling. It's not a movie star, or someone with a name (the model, we see inside, is called `Rohini'. Models/ supermodels are known by their first names: Naomi, Claudia, Kate). The imagery of the woman is `positive', `exuberant', `young', `tanned', `smart', `in control', `self-confident'. The photographs on the covers of `women's magazines' speak of healthy living, clean-washed clothes, where white is truly sparkling white. Teeth are perfect. There are no wrinkles or unsightly flabby bits of skin. The models' skin is blemishless. Jewellry is perfect and there are no `bad hair' days for cover stars. This woman is nameless but she is also `Cosmo woman', centrepiece of the image chosen to sell this month's issue of the magazine. The model is chosen to portray the mood and aims of the magazine, and to leap out of the other magazines on the racks. She is, of course, also the mirror of the audience, but a stylized, idealized mirror. The cover of Cosmo shows the would-be buyer and audience what they could be like. It is a piece of advertizing, the magazine cover. It invites the browser into the world of the magazine. It has to make a direct and instantaneous appeal to the potential buyer. Booksellers know that the most important aspect of a book's sales potential is its cover. Magazines have developed cover design to a refined artform, and each magazine has its house style, its code of subtle laws that consumers read in a very sophisticated manner. There may not be much to read on the cover, but it takes a while to really explain and understand the significance of every aspect of a cover. Like a movie poster or a burger bar menu, a magazine cover is a highly stylized product (physical details of the magazine cover include type size, shape and colour; size and texture of paper; the sell-lines; the lay-out; it's also crucial where the magazine is displayed - high or low, or next to particular magazines). The Cosmo woman has always required a lot of consumer, technological and financial back-up in order to effect the dream make-over from ordinary woman into Cosmo `superwoman'. A competition run early in Cosmo's career (April 1973), the `Supergirl contest', emphasized the goal of finding `the prettiest, best dressed, most alive girls around', not a fashion model, but someone with a `mind'. However, the emphasis was on beauty and looks. The Cosmopolitan cover announces the contents in capitals and case coloured type:

LEST WE FORGET Women's greatest power is sexual

'S WONDERFUL, 'S MARVELLOUS How a man knows he's in love with you

REAR ADMIRABLE Why men are so turned on by women's bottoms

A CONDOM FOR THE HEART The only way to have really safe sex

YOUR MOST PERSONAL SEXUAL EXPERIENCE

Clustered around the main photograph the captions are often two sentences or phrases coupled together: a two-word phrase and another phrase underneath, to explain further, like a headline and a sub-heading. These captions are set in bold type, in different colours: pink, red, yellow, dark blue, light blue, green. These coloured bits of type recall `youth' magazines, such as the pop magazine Smash Hits, or magazines aimed at `young women/ girls', Jackie, Just Seventeen and Mizz. No page of Cosmo is dull and grey, It is all zappy stuff, until the 8 or so pages of classified and personal ads at the back of the magazine. Five of the seven sell-lines on Cosmo's cover are about or related to sex: `How a man knows he's in love with you', `Women's greatest power is sexual', `Gloria Steinem on women's bodies, muscles and men', `Why men are so turned on by women's bottoms', `The only way to have really safe sex'. The other two captions on the cover relate to sexual or heterosexual matters: `WE'RE OUTTA HERE!' Some more cover-lines from Cosmopolitan:

NOT sleeping with the enemy: how to get the best from a womaniser

LOVE AND SECURITY: When he likes you a little and you like him a lot

SEX and the pregnant girl (Cosmopolitan, November 1993)

What we love about men's bodies! (Cosmopolitan, September 1993)

High Impact, Low Emotion: Why men like SEX with strangers! (Cosmopolitan, May 1993)

Will you see him coming? How to pick a man who's very, very good for you

What's the ultimate male fantasy? No, not that one! (Cosmopolitan, March 1993)

Should you have sex with your ex-lover? (Probably not, but we all do!)

Where are the men for successful women?

The best is yet to come! What's great at 18, thrilling at 25, sensational after 30? SEX SEX SEX! (Cosmopolitan, June 1993) --This text refers to an alternate Paperback edition.

From the Author

1 The Wonderful World of `Women's Magazines' 15 2 The `Cosmo Woman' 41 3 Feminism in Cosmopolitan and `Women's Magazines' 79

Bibliography 103 Illustrations 111 --This text refers to an alternate Paperback edition.

Customer Reviews

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Most Helpful Customer Reviews

17 of 19 people found the following review helpful By N. L. Smith on December 9, 2008
Format: Paperback Verified Purchase
The first word in the title of this book is Colourfield. This book is in black and white, no color plates at all. This is a fifty dollar paperback book in black and white. Enough said.
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3 of 3 people found the following review helpful By mh on August 9, 2011
Format: Paperback Verified Purchase
This is the second time I've bought a "Crescent Moon Publishing" book. I should actually put book in quotes because both were mere facsimiles of actually books, in fact they look like they were produced using a copier, thin pages, pixelated and poorly reproduced images (all in black and white) that appear to have been pulled from the internet, and though I have not read the text here if it is anything like the first one it will read like an unedited college paper.

These are not books these are rip offs. The selling of them amounts to a scam.
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Format: Paperback Verified Purchase
i ordered a series of books on the colorfield painters and this black,white and gray book comes in first ... black and gray in the digital color publishing age REALLY.... BAD BOOK CHEAP PUBLISHER
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Colourfield Painting: Minimal, Cool, Hard Edge, Serial and Post-Painterly Abstract Art of the Sixties to the Present
This item: Colourfield Painting: Minimal, Cool, Hard Edge, Serial and Post-Painterly Abstract Art of the Sixties to the Present
Price: $29.99 $26.36
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