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Come Together: The Business Wisdom of the Beatles Hardcover – March 21, 2011

4.7 out of 5 stars 23 customer reviews

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Editorial Reviews

Review

“Treat[s] the Beatles’ successes and failures as a sort of Rosetta Stone not just for aspiring rock stars, but also for businesspeople everywhere…It’s an intriguing idea.”

 

Amy Wallace, The New York Times

 

“Once you read Come Together, you’ll never look at the Fab Four the same way again.”

 

Rieva Lesonsky, SmallBizDaily.com

 

Come Together is one of the most innovative books ever on the Beatles. They don’t teach it like this in business school, but they should. It’s like getting an MBA from the greatest band in history.”

 

Larry Kane, Author of Ticket to Ride and the New York Times bestseller Lennon Revealed

From the Inside Flap

The premise of this book is quite simple: the steps that The Beatles took to become the most successful rock band of all time can be successfully applied to any business venture.

 

Their success was not a fluke, nor was it simply the inevitable result of their immense talent. Come Together chronicles the calculated and often brilliant effort that turned four teenaged greasers from Liverpool, England, into a multi-billion dollar franchise with multigenerational appeal.

 

In 100 concise lessons, you will follow the steps taken by the Beatles to get to the top of their field time and time again for nearly 50 years. Along the way, you will see familiar episodes of Beatle history in a new light. And you will learn never-before-published information gleaned through interviews with Beatle insiders like Joey Molland, Louise Harrison, Geoff Emerick, May Pang, Jack Oliver, Nancy Andrews, Chris Huston, and Tony Bramwell.

 

Once and for all, this book dispels the myth that the Beatles, for all their musical brilliance, were bunglers in the business arena. In Come Together, the Beatles are unveiled as the ultimate business case study - one that will be of interest to any entrepreneurs and Beatle fans worldwide.
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Product Details

  • Hardcover: 306 pages
  • Publisher: Turner; First Edition edition (March 21, 2011)
  • Language: English
  • ISBN-10: 1596528087
  • ISBN-13: 978-1596528086
  • Product Dimensions: 6.3 x 1.1 x 9.1 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #422,803 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
This is a great book - fun to read and full of good information & advice. As a business management book, it does a great job of presenting solid business principles in an interesting (and memorable) way. As a book on the Beatles, it provides a host of unique stories about the story of how they "came together" to become such a success. The format of the book makes for easy reading, with short chapters each focused on a specific business topic and illustrated by a snippet of Beatles history. I found myself looking forward each day to reading a quick chapter or two, and often found myself thinking back during the day to what I had read earlier. Is this book a comprehensive textbook of business strategy? No. Is it a comprehensive history of the Beatles? No. Instead, it is an enjoyable read and certain to both (1) remind you of some business principles deserving attention, & (2) provide a number of interesting stories about how the Beatles made it to the top.
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Format: Hardcover
This book is built in a very cool way. Short chapters. Good insights. Practical, relevant and entertaining. This would be a great addition to any Beatles fans bookshelf. It would also be a great addition to any entrepreneur's or business owner's bookshelf.

The authors do a great job identifying the nuggets of truth from the career of the Beatles from beginning to The End. Well planned out and while it is chronological, it doesn't need to be read in order. Just flip it open and start reading.

Highly recommended!
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Format: Hardcover
If you're involved in a business venture or plan to be AND you're a diehard Beatles fan, here is a painless way to imbibe some biz wisdom that could redound to your benefit. It may initially be a bit startling to see the Beatles touted as models of business savvy, but bear in mind that they had to be doing a lot more right than wrong on the business front to have achieved the mind-staggering success they did achieve. Yes, they signed some crummy contracts and yes Apple Corp. was in many ways a disaster. But, as the authors here point out, mistakes made along the way can provide invaluable lessons. That said, the book is a bit tongue-in-cheek, aware as the authors must be that their Beatles case-study couldn't possibly serve as a bona fide textbook for business ventures--even while they treat it as such. It's the book's snappy prose and wit that pulls the reader forward and obliges him or her to suspend disbelief. Had I not been interrupted I would have read the book cover to cover before putting it down. Highly recommended. And what a perfect cover!

Something I also appreciated about this book is its treatment of the inevitable transition, so often denigrated, from Beatles to solo careers. Write the authors: "Would we rather have 'Pastic Ono Band' and 'All Things Must Pass', or John and George singing along dispiritedly on 'Uncle Albert/Admiral Halsey'? Eventually, the diverse ideas and perspectives yielded multiple masterpieces, none of which could be said to be very similar to the others'." Indeed, "[T]he body of work delivered by the emancipated solo artists was arguably as good as anything they had ever done, and song for song some of the best work they ever would accomplish. They had to be great and they were." "Harrison...said that the spirit of the Beatles had passed to the Monty Python comedy troupe...In some ways, however, the Beatles were their own successors..." Amen to that--from those of us for whom the dream was never over.
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Format: Hardcover Verified Purchase
How wonderful...combine my two favorite things...The Beatles and Business. I loved the 100 short chapters...I found insight into the Beatles even I didn't know and since I am always looking for ways to improve my business this was enlightening.
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Format: Hardcover
COME TOGETHER. THE BUSINESS WISDOM OF THE BEATLES.
By Richard Courtney and George Cassidy.

Even a potentially dry as dust subject as the study of business models can be enlivened when the subject of the analysis is The Beatles, and under the sure hands of successful businessmen and uber-Beatles fans Richard Courtney and George Cassidy, both Nashville residents, this book certainly makes for a lively and enlightening read.

In a format of one hundred bite-sized chapters, liberally garnished with Beatle-speak and judicious use of lyric snippets, the authors engage in a helter-skelter ride that parallels the fabled and often documented career of the Fab Four from the viewpoint of a business model which must be viewed as one of the most successful of all time.

While acknowledging the sometimes random and happenstance nature of the legendary venture, the authors are able to draw lessons from all of it, and impart them to the reader in a style that is far from dryly academic, and conveys the breathless excitement that accompanied the timeless phenomenon that was The Beatles.

This volume should appeal to die-hard Beatles completists and up and comers alike. Highly recommended.
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Format: Hardcover
The history of the Beatles is intertwined with a fascinating look at current business practicing. I really think that this book would make a great gift for a recent high school or college graduate. It is filled with easy to read and understand business theories in a way that will appeal to young adults in a very entertaining way. The Beatles made such an impact on modern history and this is a wonderful way to combine the two.

Each chapter starts with a snippet of Beatle history and then relates that to a business idea. I really thought the authors did a great job explaining how much practice (Hamburg) and effort (song writing) that the members of the group did in preparation for their world domination. There are touches of Malcom Gladwell that help explain the Beatles phenomenon as well.
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Come Together: The Business Wisdom of the Beatles
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