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Come Together: The Business Wisdom of the Beatles Hardcover – March 21, 2011
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“Treat[s] the Beatles’ successes and failures as a sort of Rosetta Stone not just for aspiring rock stars, but also for businesspeople everywhere…It’s an intriguing idea.”
Amy Wallace, The New York Times
“Once you read Come Together, you’ll never look at the Fab Four the same way again.”
Rieva Lesonsky, SmallBizDaily.com
“Come Together is one of the most innovative books ever on the Beatles. They don’t teach it like this in business school, but they should. It’s like getting an MBA from the greatest band in history.”
Larry Kane, Author of Ticket to Ride and the New York Times bestseller Lennon Revealed
From the Inside Flap
Their success was not a fluke, nor was it simply the inevitable result of their immense talent. Come Together chronicles the calculated and often brilliant effort that turned four teenaged greasers from Liverpool, England, into a multi-billion dollar franchise with multigenerational appeal.
In 100 concise lessons, you will follow the steps taken by the Beatles to get to the top of their field time and time again for nearly 50 years. Along the way, you will see familiar episodes of Beatle history in a new light. And you will learn never-before-published information gleaned through interviews with Beatle insiders like Joey Molland, Louise Harrison, Geoff Emerick, May Pang, Jack Oliver, Nancy Andrews, Chris Huston, and Tony Bramwell.
Once and for all, this book dispels the myth that the Beatles, for all their musical brilliance, were bunglers in the business arena. In Come Together, the Beatles are unveiled as the ultimate business case study - one that will be of interest to any entrepreneurs and Beatle fans worldwide.
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Top Customer Reviews
The authors do a great job identifying the nuggets of truth from the career of the Beatles from beginning to The End. Well planned out and while it is chronological, it doesn't need to be read in order. Just flip it open and start reading.
Something I also appreciated about this book is its treatment of the inevitable transition, so often denigrated, from Beatles to solo careers. Write the authors: "Would we rather have 'Pastic Ono Band' and 'All Things Must Pass', or John and George singing along dispiritedly on 'Uncle Albert/Admiral Halsey'? Eventually, the diverse ideas and perspectives yielded multiple masterpieces, none of which could be said to be very similar to the others'." Indeed, "[T]he body of work delivered by the emancipated solo artists was arguably as good as anything they had ever done, and song for song some of the best work they ever would accomplish. They had to be great and they were." "Harrison...said that the spirit of the Beatles had passed to the Monty Python comedy troupe...In some ways, however, the Beatles were their own successors..." Amen to that--from those of us for whom the dream was never over.
By Richard Courtney and George Cassidy.
Even a potentially dry as dust subject as the study of business models can be enlivened when the subject of the analysis is The Beatles, and under the sure hands of successful businessmen and uber-Beatles fans Richard Courtney and George Cassidy, both Nashville residents, this book certainly makes for a lively and enlightening read.
In a format of one hundred bite-sized chapters, liberally garnished with Beatle-speak and judicious use of lyric snippets, the authors engage in a helter-skelter ride that parallels the fabled and often documented career of the Fab Four from the viewpoint of a business model which must be viewed as one of the most successful of all time.
While acknowledging the sometimes random and happenstance nature of the legendary venture, the authors are able to draw lessons from all of it, and impart them to the reader in a style that is far from dryly academic, and conveys the breathless excitement that accompanied the timeless phenomenon that was The Beatles.
This volume should appeal to die-hard Beatles completists and up and comers alike. Highly recommended.
Each chapter starts with a snippet of Beatle history and then relates that to a business idea. I really thought the authors did a great job explaining how much practice (Hamburg) and effort (song writing) that the members of the group did in preparation for their world domination. There are touches of Malcom Gladwell that help explain the Beatles phenomenon as well.
Most Recent Customer Reviews
Good read, provides a lot of details that I didn't know about the business of the Beatles. Some interesting applications for all business models.Published 22 months ago by Jeannie
I remember growing up as a kid and eating as a family at the dinner table. After dinner my dad would first put on his Beatles albums and start cleaning up the kitchen and doing the... Read morePublished on September 23, 2013 by Jim Serger
This book is barely tangentially related to Beatles. It's mostly a standard-issue, generic, succeed-in-biz-with-upbeat-attitude throwaway. Don't know how/why Beatles, Inc. Read morePublished on September 16, 2013 by Scott Whited
An easy to read book that through the history of the beatles introduces you to some fundamental principles of business management in a simple and pleasant way.Published on August 11, 2013 by Ricardo A Garcia
I chose the rating on behalf of someone who received the book from me as a gift because he is a rock and roll musician and i thought he might find the business aspect of the... Read morePublished on July 2, 2013 by John F. Conte, Sr.
Everything was in a perfect condition, great book, it was new and without a scratch, I absolutely loved it, a must havePublished on April 11, 2012 by Aldo Rebolloso Garza
Totally fascinating. Very well written and researched. And, very educational. LOVED it. A must for any Beatle fan. 10 stars.Published on August 26, 2011 by J. Follis
While there have been many biographies and descriptive books on the beatles, I found this one to be the most interesting. Read morePublished on June 20, 2011 by Brooklyn Joe