“Treat[s] the Beatles’ successes and failures as a sort of Rosetta Stone not just for aspiring rock stars, but also for businesspeople everywhere…It’s an intriguing idea.”
Amy Wallace, The New York Times
“Once you read Come Together, you’ll never look at the Fab Four the same way again.”
Rieva Lesonsky, SmallBizDaily.com
“Come Together is one of the most innovative books ever on the Beatles. They don’t teach it like this in business school, but they should. It’s like getting an MBA from the greatest band in history.”
Larry Kane, Author of Ticket to Ride and the New York Times bestseller Lennon Revealed
The premise of this book is quite simple: the steps that The Beatles took to become the most successful rock band of all time can be successfully applied to any business venture.
Their success was not a fluke, nor was it simply the inevitable result of their immense talent. Come Together chronicles the calculated and often brilliant effort that turned four teenaged greasers from Liverpool, England, into a multi-billion dollar franchise with multigenerational appeal.
In 100 concise lessons, you will follow the steps taken by the Beatles to get to the top of their field time and time again for nearly 50 years. Along the way, you will see familiar episodes of Beatle history in a new light. And you will learn never-before-published information gleaned through interviews with Beatle insiders like Joey Molland, Louise Harrison, Geoff Emerick, May Pang, Jack Oliver, Nancy Andrews, Chris Huston, and Tony Bramwell.
Once and for all, this book dispels the myth that the Beatles, for all their musical brilliance, were bunglers in the business arena. In Come Together, the Beatles are unveiled as the ultimate business case study - one that will be of interest to any entrepreneurs and Beatle fans worldwide.
Good read, provides a lot of details that I didn't know about the business of the Beatles. Some interesting applications for all business models.Published 16 months ago by Jeannie
COME TOGETHER. THE BUSINESS WISDOM OF THE BEATLES.
By Richard Courtney and George Cassidy.
Even a potentially dry as dust subject as the study of business models... Read more
I remember growing up as a kid and eating as a family at the dinner table. After dinner my dad would first put on his Beatles albums and start cleaning up the kitchen and doing the... Read morePublished 23 months ago by Jim Serger
This book is barely tangentially related to Beatles. It's mostly a standard-issue, generic, succeed-in-biz-with-upbeat-attitude throwaway. Don't know how/why Beatles, Inc. Read morePublished 23 months ago by Scott Whited
An easy to read book that through the history of the beatles introduces you to some fundamental principles of business management in a simple and pleasant way.Published on August 11, 2013 by Ricardo A Garcia
I chose the rating on behalf of someone who received the book from me as a gift because he is a rock and roll musician and i thought he might find the business aspect of the... Read morePublished on July 2, 2013 by John F. Conte, Sr.
Everything was in a perfect condition, great book, it was new and without a scratch, I absolutely loved it, a must havePublished on April 11, 2012 by Aldo Rebolloso Garza
Totally fascinating. Very well written and researched. And, very educational. LOVED it. A must for any Beatle fan. 10 stars.Published on August 26, 2011 by J. Follis