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Come Together: The Business Wisdom of the Beatles Hardcover


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Product Details

  • Hardcover: 306 pages
  • Publisher: Turner; First Edition edition (March 21, 2011)
  • Language: English
  • ISBN-10: 1596528087
  • ISBN-13: 978-1596528086
  • Product Dimensions: 9.1 x 6.1 x 1.3 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #866,286 in Books (See Top 100 in Books)

Editorial Reviews

Review

“Treat[s] the Beatles’ successes and failures as a sort of Rosetta Stone not just for aspiring rock stars, but also for businesspeople everywhere…It’s an intriguing idea.”

 

Amy Wallace, The New York Times

 

“Once you read Come Together, you’ll never look at the Fab Four the same way again.”

 

Rieva Lesonsky, SmallBizDaily.com

 

Come Together is one of the most innovative books ever on the Beatles. They don’t teach it like this in business school, but they should. It’s like getting an MBA from the greatest band in history.”

 

Larry Kane, Author of Ticket to Ride and the New York Times bestseller Lennon Revealed

From the Inside Flap

The premise of this book is quite simple: the steps that The Beatles took to become the most successful rock band of all time can be successfully applied to any business venture.

 

Their success was not a fluke, nor was it simply the inevitable result of their immense talent. Come Together chronicles the calculated and often brilliant effort that turned four teenaged greasers from Liverpool, England, into a multi-billion dollar franchise with multigenerational appeal.

 

In 100 concise lessons, you will follow the steps taken by the Beatles to get to the top of their field time and time again for nearly 50 years. Along the way, you will see familiar episodes of Beatle history in a new light. And you will learn never-before-published information gleaned through interviews with Beatle insiders like Joey Molland, Louise Harrison, Geoff Emerick, May Pang, Jack Oliver, Nancy Andrews, Chris Huston, and Tony Bramwell.

 

Once and for all, this book dispels the myth that the Beatles, for all their musical brilliance, were bunglers in the business arena. In Come Together, the Beatles are unveiled as the ultimate business case study - one that will be of interest to any entrepreneurs and Beatle fans worldwide.

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Customer Reviews

4.7 out of 5 stars
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What I found most appealing is that each chapter was literally a few pages, which made this book very easy and enjoyable to read.
Brooklyn Joe
An easy to read book that through the history of the beatles introduces you to some fundamental principles of business management in a simple and pleasant way.
Ricardo A Garcia
The format of the book makes for easy reading, with short chapters each focused on a specific business topic and illustrated by a snippet of Beatles history.
Bill Decker

Most Helpful Customer Reviews

10 of 11 people found the following review helpful By Bill Decker on March 5, 2011
Format: Hardcover Verified Purchase
This is a great book - fun to read and full of good information & advice. As a business management book, it does a great job of presenting solid business principles in an interesting (and memorable) way. As a book on the Beatles, it provides a host of unique stories about the story of how they "came together" to become such a success. The format of the book makes for easy reading, with short chapters each focused on a specific business topic and illustrated by a snippet of Beatles history. I found myself looking forward each day to reading a quick chapter or two, and often found myself thinking back during the day to what I had read earlier. Is this book a comprehensive textbook of business strategy? No. Is it a comprehensive history of the Beatles? No. Instead, it is an enjoyable read and certain to both (1) remind you of some business principles deserving attention, & (2) provide a number of interesting stories about how the Beatles made it to the top.
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7 of 8 people found the following review helpful By Robert Rombach on March 24, 2011
Format: Hardcover
This book is built in a very cool way. Short chapters. Good insights. Practical, relevant and entertaining. This would be a great addition to any Beatles fans bookshelf. It would also be a great addition to any entrepreneur's or business owner's bookshelf.

The authors do a great job identifying the nuggets of truth from the career of the Beatles from beginning to The End. Well planned out and while it is chronological, it doesn't need to be read in order. Just flip it open and start reading.

Highly recommended!
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Format: Hardcover
No one that was not alive and a follower of pop music (as I was) when the Beatles were hot and when they broke up can understand the depth of their influence. There were many rumors about their demise before the event but when it was announced nearly every conversation that was started between friends began with, "Did you hear about the Beatles?"
This book is interesting on two levels, the first is the tidbits of Beatles history and the second are the lessons on managing a business that the authors derive from it. There is no question that all the Beatles were incredibly talented musicians and that their rise to the "Toppermost of the Poppermost" was meteoric. There was no way that their business talents could ever approach the level of their musical abilities so it was inevitable that major errors were made.
The book is a series of short vignettes where a point of Beatles history is mentioned followed by a description of the business consequences and what others can learn from it. While most of the stories are based on a problem or failure, there were some major successes and that should be emphasized. One important note to be made is that all four of the lads were still very young men when they broke up, only two of them had even reached thirty years of age. Given where they started, how far up they went and how successful they were after the breakup, even their problems could not damp down their talent.
The stories cover their success as well as the breakup and many of the causes of the split. Each of the items does have relevance to even the smallest of businesses, whether it is a single proprietorship or a complex corporate structure. There are some very important lessons about the management of business in this book and the history lesson is an added bonus.
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5 of 6 people found the following review helpful By Pete Elvaston on March 7, 2011
Format: Hardcover
The Beatles are one of the top brands in the world - and this book explains why that wasn't a fluke and they weren't really an overnight sensation - but worked and managed their future and overcame odds and challenges. Yes, they had talent, but they also cultivated that talent very deliberately. Hence, their meteoric rise to the top - and their ability to stay there even now, decades later.

It's quite an insightful book - one that provides directed and practical solutions that make sense for persons who are trying to be successful. Many aspects of business (and life) are covered - partnerships, growth, marketing, succession planning, greed, taxes.

If you are a Beatles fan, you will love it because you hear new stories about their successes and failures - the good, the bad and the ugly. If you aren't a fan -this is a great case study for anyone who wants to be a success in a chosen field. Plus, it's a fun read - enjoy.
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1 of 1 people found the following review helpful By Jim Serger on September 23, 2013
Format: Hardcover Verified Purchase
I remember growing up as a kid and eating as a family at the dinner table. After dinner my dad would first put on his Beatles albums and start cleaning up the kitchen and doing the dishes. He did this every single night, and I would sing with him The Beatles songs and help clean up till I was a teenager--then things changed. But the Beatles thrived in our household.To this day The Beatles are a part of my past as well as the present. This book really nailed how to build a business, as well as what it takes to maintain a business. What tasks are essential at creating a thriving strong hold and what virtues we should try to avoid. It is hard to believe that The Beatles fell apart when the eldest was just 30 years old--the .Com era could have learned from this book. The Beatles, like any start up business needed guidance, needed leadership, needed mentoring, needed a kick in the butt, needed restructuring--but all of this happened in such a short span. Imagine what would have happened to The Beatles if what this book was told to them in 1965 a year before the so called break up--they would still be around as the Stones are and still be a unit of one. We ALL can learn for The Beatles--a few things are the power of forgiveness, the power of unity and the power of teamwork in motion. The authors did a suburb job at not looking at the dirty laundry side of The Beatles, some of that is second and third party so we don't know if that gossip is set in stone anyways. They explained it in black and white, a little grey but like they noted that fuzzy stuff is in other books not theirs. we can learn a ton from The Beatles and this book shows the way.
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