This book is an insider’s guide to how the comic book industry works. You’ll learn how comic book superheroes are created and the deeper meanings they represent. You’ll follow the development of sequential art storytelling—from caveman wall paintings to modern manga and cinematic techniques. Here you will explore comics in all forms: those flimsy pamphlets we call comic books; thick graphic novels; Japanese manga; and blockbuster movies featuring epic battles between good and evil. But behind it all, you’ll discover how comics are an intellectual property business, the real money found in licensed bedsheets and fast-food merchandise, heart-pounding theme park rides and collectible toys, video games, and Hollywood extravaganzas featuring such popular superheroes as Spider-Man, Superman, X-Men, and Batman.
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Editorial Reviews
From the Back Cover
"After many years as a comics professional, I thought I knew everything there was to know about the business—but this book showed me things even I had never realized about it." Danny Fingeroth, Author of Superman on the Couch: What Superheroes Really tell Us About Ourselves and Our Society
"An invaluable tool for anyone wanting to know the best way to break into the comic industry." Dan Buckley, President and Publisher, Marvel Comics
About the Author
Shirrel Rhoades is a former executive vice president of Marvel Entertainment and publisher of Marvel Comics. During a forty-plus-year career, he has held executive positions with Reader’s Digest, Ladies’ Home Journal, Redbook, Harper’s, and Scholastic. He taught magazine management for seventeen years at New York University’s Center for Publishing, and he continues to consult in the magazine and comics industries.
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Inside This Book
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super heroes, pocket monsters, best superhero movie, receiving school credit, sequential art storytelling, new sculpts, nonreturnable basis, manga titles, comic book company, superhero genre, superhero books, manga series, comic book shops, comic book industry, comics industry, comic book format, marketing exec, comic book stores Key Phrases - Capitalized Phrases (CAPs): (learn more)
Captain America, Stan Lee, Fantastic Four, Direct Market, Marvel Comics, Wonder Woman, Dark Horse, Paul Levitz, Captain Marvel, Frank Miller, United States, Joe Quesada, Jack Kirby, Warner Bros, Avi Arad, Superman Returns, Alan Moore, Plastic Man, Sin City, Toy Biz, Marvel Universe, Dan Buckley, Action Comics, Archie Comics, Man of Steel Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
super heroes, pocket monsters, best superhero movie, receiving school credit, sequential art storytelling, new sculpts, nonreturnable basis, manga titles, comic book company, superhero genre, superhero books, manga series, comic book shops, comic book industry, comics industry, comic book format, marketing exec, comic book stores Key Phrases - Capitalized Phrases (CAPs): (learn more)
Captain America, Stan Lee, Fantastic Four, Direct Market, Marvel Comics, Wonder Woman, Dark Horse, Paul Levitz, Captain Marvel, Frank Miller, United States, Joe Quesada, Jack Kirby, Warner Bros, Avi Arad, Superman Returns, Alan Moore, Plastic Man, Sin City, Toy Biz, Marvel Universe, Dan Buckley, Action Comics, Archie Comics, Man of Steel Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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