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Booklist, June 1, Starred Review: Approaching his subject as both a business futurist and a longtime comics fan, Salkowitz takes a prismatic view of the comics world from its squirming heart: the bustling, hype-overloaded juggernaut of the San Diego Comic-Con. He ties anecdotal accounts of the craziness that unfolds at the Con over five days in July with ruminations on the current state of the medium. Though he considers and speaks eloquently to the place of literary graphic novels, quirky webcomics, and the sequential-art format as a whole, his crosshairs sit right atop those of Comic-Con: mainstream (superhero) comics and their (for now, anyway) cozy relationship with Hollywood. Here, if you can pay enough attention through the onslaught of noise, unapologetically vocal fans meet rock-star creators; the crumbling direct market meets fledgling digital distribution channels; approachable story lines meet decades of convoluted continuity; reverence for history meets a dire need for change; and, perhaps most important, quaint, low-margin publishing strategies meet blockbuster Hollywood marketing blitzes. It's all about as easy to pinpoint as an electron cloud, but Salkowitz considers the view from every angle and in a final chapter models four possible scenarios for comics in the next decade. If you care at all about comics, this is an essential read (and if you don't, Salkowitz just might win you over). But it's also grab-worthy for anyone interested in the fascinating, conflicted, unfolding future of digital publishing and transmedia entertainment. -- Ian Chipman "BOOKLIST"
Rob Salkowitz is cofounder and Principal Consultant for the Seattle-based communications firm MediaPlant, LLC. He is the author of Young World Rising and Generation Blend and teaches in the Digital Media program at the University of Washington.
Extremely insightful and thorough analysis of the current state of the comic industry - an absolute must-read for anyone who is a comic book lover but is also interested in the... Read morePublished 11 months ago by Jadd Shickler
Probably one of the best books ever written about the future of entertainment, this book encompasses all the ingredients that make up human life, what it always was, what it has... Read morePublished 20 months ago by Len Noel
What a disappointment. I was hoping for some insight into the comic market and its future by a "futurist" but this is the same rehashed info you can pick up from reading a few... Read morePublished on August 24, 2013 by J. Davidson
This is the kind of book that you could spend hours discussing with your friends, regardless of their interest in comic books. Read morePublished on June 27, 2013 by Jeffrey Pidgeon
Definitely a must read for anyone that wants to understand more about the current state of comics as business. Read morePublished on May 16, 2013 by Gabriel
Apparently this book is from a business press but is 'a nontraditional topic and a nontraditional format from an author whose platform is that of a business/technology futurist. Read morePublished on May 14, 2013 by lovemurakami
I was compelled to write a review about this book because reading it has profoundly opened up my mind and changed the way I think about the future of comics. Read morePublished on March 14, 2013 by Dom
A must read for anyone in the business of comics! Full of practical industry anecdotes and advice, although anything but dry. Very entertaining.Published on October 4, 2012 by buckymcsatan
By Donald H. Harrison
SAN DIEGO -- Remember when some of the kids in your class -not you, of course- would pass the course simply by skimming through the comic book... Read more