Customer Reviews

Coming Attractions?: Hollywood, High Tech, and the Future of Entertainment (Stanford Business Books)

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I got this book because I wanted to learn more about the changes I see taking place in entertainment, things like YouTube and watching new TV shows on iPods. The book covered this and a lot more. It provided an eye opening look at similiar intersections btw tech and entertainment in the recent past as well as a look into what the future holds. I don't work in either industry, but I found the book to be well written and easy to read (very entertaining, really!).

COMING ATTRACTIONS? HOLLYWOOD, HIGH TECH AND THE FUTURE OF ENTERTAINMENT instructs media and tech companies to understand convergence, showing how Hollywood and technology can benefit from each other's focus to bolster both the entertainment industry as a whole and high tech interests. Chapters discuss the switch to digital and web formats and how this represents huge potential market opportunities for both entities, exploring the history and development of different systems of entertainment delivery and their competitive options. California libraries both business and public will find COMING ATTRACTIONS an outstanding, specific survey key to understanding long-standing issues, conflicts, and relationships between entertainment, high tech and media industries alike.

Diane C. Donovan

California Bookwatch

Business consultant Philip E. Meza has done his research on the history of entertainment technology and the growing pains that have followed each innovation. Unfortunately, his slightly muddy larger concepts sometimes fail to justify the detailed histories that support them, sometimes making the book feel sort of padded. getAbstract says you need to read it anyway, if you are a content creator or decision maker in the media, entertainment or information industries. Meza provides real value by identifying a pattern in content companies' resistance to the very changes that eventually help them. In two particularly utilitarian appendices, he surveys the technologies that are pressuring media companies and reviews the current state of U.S. copyright law. His analysis of the content industries' lame responses to technological change and his prescriptions for the future are useful and insightful.

While this book helped me think more clearly about what I see in today's headlines, gave me tools for understanding the current convergence and to judge how companies such as Google and Viacom respond. It also helped me think about patterns in other industries where there is resistance to innovation and how early adopters can benefit. I found the history of the industry fascinating as well.