Customer Reviews

Coming Attractions: Reading American Movie Trailers (Texas Film and Media)

5 star:		(3)
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No matter whether you're a film professor, film industry professional, or just plain moviegoer, you'll never look at a trailer (movie preview) the same after reading this book. Written with academic rigor and thoroughness, it explains how previews came to referred to as trailers and analyzes trailers for their intended affect, subtext, and demographic. The book follows the author's passion for examining " the hypothetical spectator that can be read within the trailer texts themselves: an "audience study" who can read through the looking glass of the Hollywood film industry." She submits case studies of some 30 trailers, from Casablanca to Paper Moon to Air Force One, dividing them into three eras. By the end of the book you'll really appreciate these free mini-movie/commercials that we all alternately enjoy and hate yet use to decide whether to see a movie or not.

Its a great book in a field with very few references ( the trailer ) .
As a hollywood trailer researcher was very useful for me .
Congratulations to Lisa Kernan !

Este libro me viene muy bien para un trabajo que estoy haciendo, hay mucha información bastante dificil de conseguir. Por lo general, en los libros se encuentra un párrafo sobre trailers, salvo algún libro que le dedique un capítulo; pero es muy dificil de conseguir realmente y siempre dicen lo mismo.
Este libro es todo lo contrario, está completamente dedicado a ellos, con información muy práctica y completa.

Sinceramente me dejó más que satisfecha.