- Paperback: 204 pages
- Publisher: Arktos Media Ltd (January 1, 2013)
- Language: English
- ISBN-10: 1907166815
- ISBN-13: 978-1907166815
- Product Dimensions: 5.5 x 0.5 x 8.5 inches
- Shipping Weight: 9.6 ounces (View shipping rates and policies)
- Average Customer Review: 4.6 out of 5 stars See all reviews (29 customer reviews)
- Amazon Best Sellers Rank: #381,112 in Books (See Top 100 in Books)
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The Ten Commandments of Propaganda Paperback – January 1, 2013
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More About the Author
Professor of Communication, University of Toledo
B.A., University of Detroit
M.A., University of Detroit
Ph.D. University of Michigan
419 530 4670
Top Customer Reviews
Having published on propaganda analysis myself (Shooting the Bull) I understood how to identify propaganda, but not how it was crafted -- the foundational elements of mass population control (the other means are economic disincentives and violence). Patrick's guided tour of the eleven commandments (even the book's title is a propaganda technique) builds an understanding of how master manipulators have and continue to direct the hoi polloi (that would be you and me, Bubba).
One warning to the buyer; this book will take twice as long to read as those of comparable length. It is not due to Patrick's writing style, which is breezy, clear and articulate. The delay comes from Patrick's book being infested with interesting citations and footnotes which kept distracting me, forcing me to jump from the book itself and onto the internet for tangent research. Entertaining and exasperating as this is, it demonstrated Patrick's depth of knowledge not only on propaganda strategy and tactics, but on its use in history. Much of our world has been shaped not so much by great leaders and villains, but by propagandist who molded popular actions in their favor or our historical perspective after events. So, schedule you reading time wisely.
The Ten Commandments serves two audiences; those of us alert to being manipulated, and (I fear) those who want to improve their manipulation skills (an unintended consequence of this book?). By understanding the ground-up mechanics of why and how propaganda works, the reader will most definitely be more aware of when propaganda occurs (which is always and perpetually).Read more ›
The other chapter that I found interesting was chapter 3 which talks about disambiguate. Which ties in with chapter 9 also. I found this to be interesting because the author talks about how propaganda must be black and white to be the most affective. Which makes sense because people do not want to have to think about what is trying to be said from that form of propaganda. They want to understand in seconds what is trying to be said.
Overall the book was a great read that made me understand the use of propaganda and how to make propaganda affective towards an audience. The book broke down propaganda into different parts with each chapter talking about one little section which was easy to understand then once all of the commandments are brought together it is easy to understand overall what propaganda is and how it should be used. Also the use of personal experiences allows the book to feel more personal and makes for a better read. Overall the book was amazing and I would and have already suggested to many of my friends.
This book has many pages worth reading, but the two benefits that stick out are how to protect yourself from propaganda by understanding its invisible force, and how to utilize its concepts to improve your or your company's business, by using the commandments to lay out effective marketing strategies. It is called the Ten Commandments of Propaganda, because it is what every communication major or consumer needs to know.
This book should be required reading, because it describes how propaganda and the consumer mind works. It gives you thought out explanations and you are sure to learn something you didn't know before.
- Jason Chika.
Most Recent Customer Reviews
I bought this because I wanted to understand how to create propaganda.
I didn't want the background because it would be my job. Read more
Ever wonder what the phrases, "Tippy Canoe and Tyler too", "I like Ike", "The Buck Stops Here.", "Run the Country like a Business" mean? Read morePublished 8 months ago by Chester J. Micek
Dr. Patrick's Ten Commandments is one of the best reads I've come across in addressing the topic of mass communication. Read morePublished 9 months ago by josue ortiz
Good Intro into the field of Propaganda. However, the writing style is circumlocutory throughout the whole text and this book could have been condensed into half its overall... Read morePublished 11 months ago by Matthew Jackson
Patrick is clearly informed on the topic, and yet he ultimately leaves the reader unfulfilled. I was left sourcing the substantial footnotes for a further safari into this... Read morePublished 11 months ago by Will Whitman
This was my second book on the subject of persuasion, following Robert Cialdini's "Influence", a work referred to by Patrick in this book. Read morePublished 12 months ago by MC
Read the book. Then watch some TV, read a few newspapers, and see the "commandments" fully illustrated. It's just that clear.Published 12 months ago by Renee Fox
There is a lot to agree with in this book. The author is very even-handed in his treatment of propaganda, criticizing the political slogans of both the right and the left. Read morePublished 20 months ago by GKC1951