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The Ten Commandments of Propaganda Paperback – January 1, 2013


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Product Details

  • Paperback: 204 pages
  • Publisher: Arktos Media Ltd (January 1, 2013)
  • Language: English
  • ISBN-10: 1907166815
  • ISBN-13: 978-1907166815
  • Product Dimensions: 0.5 x 5.4 x 8.4 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #112,102 in Books (See Top 100 in Books)

More About the Author

Brian Anse Patrick

Professor of Communication, University of Toledo

B.A., University of Detroit
M.A., University of Detroit
Ph.D. University of Michigan

brian.patrick@utoledo.edu
419 530 4670


Customer Reviews

4.8 out of 5 stars
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The book is easy to read.
rokpyle
I HIGHLY recommend this book as a tool of reference for anyone who wants to make their PR skills more rounded.
The PR Student
Once you understand the how and why by reading this book, the who what where & when just drops into place.
Laura Freed

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Cheryl Smith on April 20, 2013
Format: Paperback
The importance of this book cannot be overstated.

Having published on propaganda analysis myself (Shooting the Bull) I understood how to identify propaganda, but not how it was crafted -- the foundational elements of mass population control (the other means are economic disincentives and violence). Patrick's guided tour of the eleven commandments (even the book's title is a propaganda technique) builds an understanding of how master manipulators have and continue to direct the hoi polloi (that would be you and me, Bubba).

One warning to the buyer; this book will take twice as long to read as those of comparable length. It is not due to Patrick's writing style, which is breezy, clear and articulate. The delay comes from Patrick's book being infested with interesting citations and footnotes which kept distracting me, forcing me to jump from the book itself and onto the internet for tangent research. Entertaining and exasperating as this is, it demonstrated Patrick's depth of knowledge not only on propaganda strategy and tactics, but on its use in history. Much of our world has been shaped not so much by great leaders and villains, but by propagandist who molded popular actions in their favor or our historical perspective after events. So, schedule you reading time wisely.

The Ten Commandments serves two audiences; those of us alert to being manipulated, and (I fear) those who want to improve their manipulation skills (an unintended consequence of this book?). By understanding the ground-up mechanics of why and how propaganda works, the reader will most definitely be more aware of when propaganda occurs (which is always and perpetually).
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5 of 5 people found the following review helpful By Jason Chika on October 29, 2011
Format: Kindle Edition Verified Purchase
Whether you have Public Relations Degree, a Marketing Degree, or you just want to protect yourself as consumer, this book will explain how propaganda works and help you not become a victim of it. I've recommended this must-have book to my friends and family. I want my family to read it to protect themselves from Corporate tricks, and I want my self-starting business friends to read it to learn how to increase their profits.

This book has many pages worth reading, but the two benefits that stick out are how to protect yourself from propaganda by understanding its invisible force, and how to utilize its concepts to improve your or your company's business, by using the commandments to lay out effective marketing strategies. It is called the Ten Commandments of Propaganda, because it is what every communication major or consumer needs to know.

This book should be required reading, because it describes how propaganda and the consumer mind works. It gives you thought out explanations and you are sure to learn something you didn't know before.

- Jason Chika.
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5 of 5 people found the following review helpful By Diane Norris on October 18, 2011
Format: Kindle Edition Verified Purchase
This book was one of the best reads in a long time. The organization and use of words made the boom easy to understand and follow. My favorite chapter was chapter 9 which was personalize/dehumanize as appropriate. This section I feel is one of the most important sections of the book, because it talks about one of the biggest usages of propaganda. It talks about how you must dehumanize a person in order to make yourself feel nothing about another person or group if people. This is used often when it comes to wartime. He also discusses how you must personalizewith a person or group so you are able to relate to them and make the form of propaganda affective to that group.
The other chapter that I found interesting was chapter 3 which talks about disambiguate. Which ties in with chapter 9 also. I found this to be interesting because the author talks about how propaganda must be black and white to be the most affective. Which makes sense because people do not want to have to think about what is trying to be said from that form of propaganda. They want to understand in seconds what is trying to be said.
Overall the book was a great read that made me understand the use of propaganda and how to make propaganda affective towards an audience. The book broke down propaganda into different parts with each chapter talking about one little section which was easy to understand then once all of the commandments are brought together it is easy to understand overall what propaganda is and how it should be used. Also the use of personal experiences allows the book to feel more personal and makes for a better read. Overall the book was amazing and I would and have already suggested to many of my friends.
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3 of 3 people found the following review helpful By Alison D. on October 24, 2011
Format: Kindle Edition Verified Purchase
In today's society we are constantly being bombarded with messages from every direction. We often think only advertisers are trying to sway our opinion or call us to action. After reading this book, you will begin to pay attention to all the groups and organizations that use the principles of propaganda and how oblivious we as a society have become to it. Hopefully, it will cause you to look at the world through a new filter and begin to question whether your opinions are your own or ones that you have been conditioned to believe and help you to think more independently.
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