E-Commerce 2009 (5th Edition) [Hardcover]

Kenneth Laudon (Author), Carol Guercio Traver (Author)

Book Description

ISBN-10: 0136007112 | ISBN-13: 978-0136007111 | Publication Date: November 15, 2008 | Edition: 5

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce
For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

Product Details

• Hardcover: 904 pages
• Publisher: Prentice Hall; 5 edition (November 15, 2008)
• Language: English
• ISBN-10: 0136007112
• ISBN-13: 978-0136007111
• Product Dimensions: 10 x 8.3 x 1.4 inches
• Shipping Weight: 3.8 pounds
• Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #559,209 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 6 people found the following review helpful:

5.0 out of 5 stars E-Commerce, January 25, 2009

By 

Jada Tenshi - See all my reviews

This review is from: E-Commerce 2009 (5th Edition) (Hardcover)

This textbook is very easy to read and understand. It gives very good and thorough information with a lot of graphs and tables to help you understand the information. Overall a very good textbook.

2 of 2 people found the following review helpful:

5.0 out of 5 stars E-commerce revelead, January 10, 2010

By 

Ilan Stern (Los Angeles, USA) - See all my reviews

Amazon Verified Purchase

This review is from: E-Commerce 2009 (5th Edition) (Hardcover)

If you are planning to create your own e-business, if you are an IT specialist that wants to know more about management related issues of e-commerce and avoid already known technicalities, or if you simply want to learn about the subject, THIS IS THE BOOK.

It has detailed explanation on different topics, analyzed under managerial, social and slightly (only the necessary) technical issues. All arguments are supported by data, graphs or papers, making it a reliable source of information.

100% recommendable.

3 of 4 people found the following review helpful:

3.0 out of 5 stars E-Commerce Overload, August 30, 2009

By 

C. Y. Cadwell (Seattle, WA, USA) - See all my reviews
(REAL NAME)   

This review is from: E-Commerce 2009 (5th Edition) (Hardcover)

While E-Commerce 2009 has some great information, the authors need to remember that time is money. Cut back on the text. Use an editor. I scan the margins and read the case studies for class, and I seem to do just fine with that piece of an all-too-large pie.